channel interactive Purchase Related Topics 
The Point
APRIL 19, 2017
Is it aligned with where your audience is in the purchase process? In contrast, lead nurturing content – content designed to nudge a prospect along the sales cycle – is often tailored to answer questions for those further along in the purchase process. Content can work at every stage of the funnel – early, mid, late.
The Point
DECEMBER 17, 2010
B2B buying is more complex, requiring more information, interaction, and trust than typical consumer purchases. Even for consumer transactions involving a sales person, such as a new car purchase, B2C companies must contend with Web-based influences, such as rating services and an explosion of peer opinions. (KS) Data is power.
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