Remove channel interactive

KoMarketing Associates

article thumbnail

Survey: Millennial Buyers Find More Value in Marketing Video Content

KoMarketing Associates

To find out, Brightcove recently conducted a survey to gauge how various demographics interact with marketing video content. In addition, 37 percent are turning to organic video channels, such as social channels, to promote their videos. are leveraging video content, and 61 percent have plans to do so within the next 12 months.

article thumbnail

5 B2B Marketing Best Practices Proven to Drive Results

KoMarketing Associates

According to the report, 15% of customers hit at least 11 different touchpoints before making a final purchase. Create consistent yet personalized experiences across channels. Offer high quality and interactive content. To get the most out of social media, it should never be leveraged as a one-sided channel.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Best Practices for Successful Multi-Channel B2B Ad Campaigns

KoMarketing Associates

In this post, I’ll summarize best practices that you should always keep in mind when creating successful multi-channel B2B ad campaigns. So, multiple peoples’ inputs are needed to get anything done; according to Harvard Business Review , the number of employees involved in B2B solutions purchases averages 6.8 Define Your Audience.

article thumbnail

Why Personalized Videos Are Dominating Content Marketing [Interview]

KoMarketing Associates

As anyone moves closer to their purchase decision, though – whether that’s in a B2B or B2C setting – they’ll be more open to spending more time engaging with a brand. In your opinion, what is the best channel for B2B marketers to distribute their videos (e.g., This means that lower funnel videos can be longer.

article thumbnail

How B2B Buyer Personas Influence Online Marketing Campaigns

KoMarketing Associates

Buyer personas are fictional characters that represent types of users that typically use, evaluate, and authorize the purchase of B2B products and solutions. In coordination with buyer journey mapping , personas help marketers conceptualize how target audiences may interact with an organization and associated solutions.

article thumbnail

3 B2B Conversion Tracking Mistakes Not to Make

KoMarketing Associates

Thanks to analytics, we know the various mediums they use, what they search for, how they interact on our site, and so much moreincluding the actions they take before they actually buy. This is a topic that weve seen a lot over the past few years as analytics tracking has caught up to the idea of multi-channel campaigns.

article thumbnail

50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year

KoMarketing Associates

75 percent of B2B buyers said they research at least 25 percent of their work-related purchases online, even if they made the actual purchase offline. 76 percent of B2B buyers use three or more marketing channels for research. Additionally, 80 percent of them consider product videos to be important in the purchasing process.