Crimson Marketing

FEBRUARY 23, 2015

“Competition among brands is steadily increasing as branding channels and messages proliferate.” ” “The brands most likely to convert digitally jaded consumers into purchasers offer the strongest array of digital experiences. .” This describes 20% of buyers. Digital Darwinism Effects.

Brand Identity 100

Brand Identity Branding Touchpoints Word of Mouth 100

Crimson Marketing

DECEMBER 16, 2013

New channels and technology are changing the way B2B buyers behave. Having a forward-looking interaction with the selling team will make or break the deal for 2014 buyers. Tools like analytics will be used to help in purchasing decisions, determining how much and when to purchase for optimum efficiency.

Buy 100

Buy B2B Vendors Budget Programs 100

Crimson Marketing

MAY 1, 2015

As a result, the modern B2B buying process looks less like a linear path from first contact through to sale—it’s more like a spiderweb of social influence and research channels.” Social proof: Roughly 22% of all B2B buyers explicitly use the recommendations of their social media networks to inform their purchasing decisions.

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

Crimson Marketing

MARCH 5, 2015

’ And as a result, they expect a seamless user experience from brands across every device and digital marketing channel. The current state of marketing technology is organized around marketing channels, not buyers. The current state of marketing technology is organized around marketing channels, not buyers. Click To Tweet.

Work Management 100

Work Management Marketing Management Paid Search Agency Marketing & Strategy 100

Crimson Marketing

FEBRUARY 3, 2015

With buyers doing their own research before interacting with Sales, unfettered access to information on competing solutions, and as many as 100 branded touch points with which a buyer may come into contact before making a decision, it is critical for marketers to deeply understand the needs of customers at a very early stage.

Multi-Touch Attribution 100

Multi-Touch Attribution CMO Marketing Management Buy 100

Crimson Marketing

FEBRUARY 9, 2015

Marketers are not only battling to keep up with constant changes in marketing trends – TV and online marketing channels, online/Internet retail, mobile social media and gaming – but also for the increasingly difficult to gain attention of the buyer. . “Customers want to interact with stories and modify them on social media.

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

AUGUST 4, 2015

B2B buyers do not make purchasing decisions lightly; they weigh choices carefully. By the time Sales has the chance to interact, the majority of the buyer’s decision is already complete. . To continue the theme of efficiency, channel your advertising to reach the demographics you have uncovered in your target market research.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100