Remove channel interactive

Cintell

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Live Blogging from the SiriusDecisions Forum on Operationalizing Personas

Cintell

Marketing operations professionals play a large role in ensuring effective inbound and outbound interactions by matching persona-based attributes with individual contacts. Customer marketers leverage personas to understand post-purchase needs, defining additional customer roles and understanding lifecycle touchpoints.

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A Guide to Optimizing Customer Communications

Cintell

When customers engage with your brand, they expect accuracy, timeliness, transparency, multiple channel options, and personalized experiences in equal measure. Whether you like it or not, the type of person your business attracts impacts the type of communication channels where you will best engage with customers. Final thoughts.

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Marketing Was Never Supposed to Be This Way (Our TEDx Talk)

Cintell

That the clothing we see in a magazine can be purchased down the street at a convenient department store. And the response of marketers has been to create more noise across more channels in an effort to get their message out to more people! When was the last time you interacted with a company and felt…. It’s everything.