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How the Internet of Things is Creating a Proliferation of Consumer Touchpoints

Modern Marketing

What’s happening is that this technology is enabling a proliferation of touchpoints, or points at which a consumer interacts with a product, service, or brand. Understanding Touchpoint Proliferation. What exactly do we mean by touchpoint proliferation?

How to Complete the Picture of Your Buyers Across Devices

Modern B2B Marketing

Author: Bhumika Dadbhawala Omni-channel. A properly implemented omni-channel marketing strategy leads to better targeting, stronger results throughout the customer lifecycle, more value for your buyers, and higher ROI for your business.

[Slide Deck] True Life: I’m Addicted to Amazon (A Customer Retention Story)

Modern B2B Marketing

However, taking these steps towards building a customer culture in your company can make a big impact on your customer retention and grow your loyalty base: Step 1: Develop a Process. Step 2: Frame Every Interaction as an Opportunity. Author: Kristen Kaighn I have a confession.

Higher Education and Beyond: A Changing World for Marketers

Modern B2B Marketing

Marketing has undergone significant changes in the past few years as consumers have shifted their interests to online and mobile channels. With a plethora of channels and information at their disposal, students need to be reached at the right place at the right time.

Start 2017 with the world’s most famous chief marketing technologist


As the category gets more mature and fragmented, fans get more choice, forcing the brands to become more precise, relevant, and progressive about every single interaction, agnostic of channel or type of media. Happy New Year, dear readers!

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Increase Wallet Share by Engaging Your Customers

B2B Marketing Traction

Increase your customer touchpoints (making each touchpoint a positive experience). Interact with them on social media as well as through traditional marketing channels.

Do You Know Why Integrated Marketing is So Remarkable?


It is a process designed to ensure that all messaging and communications strategies are consistent across all channels and are centered on the customer. People shop and make decisions through multiple touchpoints. When is being integrated ever a bad thing?

Mastering modern marketing technology leadership over 2 intense days


They’ll describe how they applied interactive analytics to turn Pandora’s data into opportunities — a transparent and flexible approach to exploring and visualizing data, allowing marketers to get answers in real time and quickly take action on them. Does brand loyalty matter?


The Design of Buyer Experience

Tony Zambito

These monumental shifts occurring are calling for organizations to think differently and to design buyer experiences that create long-term buyer retention and buyer loyalty.   Cover via Amazon. The expression “monumental shift” is a powerful one. 

How Haptic Technology Can Improve Brands’ User Experience

Content Standard

IT and marketing departments need to be on the same page in order to give customers a consistent experience across all touchpoints. Technology systems are required to enable these types of interactions and engender customer data.

The Seven Phases of the Buyer Experience Journey

Tony Zambito

B2B complexity has a robust chemistry of sales, content marketing, partners, and channels that all provide various touchpoints in the assessment phase.  Image by david_shankbone via Flickr.

How to Drive Your Marketing Automation Strategy Forward

Content Standard

According to Skyword’s content marketing trends survey , 68 percent of executives indicated their main content marketing goal is to engage customers and prospects, with 44 percent saying that enhancing brand awareness and loyalty is their objective.


March Madness: Why Brackets Are Powerful Marketing Content


It’s safe to say that any type of engaging, interactive experience available around popular events only excites audiences even more. . Multiple touchpoints. By promoting a bracket across all your channels, you’ll get your brand in front of a lot of different eyes.