Remove Channel Remove Interactive Remove Loyalty Remove Touchpoints

How the Internet of Things is Creating a Proliferation of Consumer Touchpoints

Modern Marketing

What’s happening is that this technology is enabling a proliferation of touchpoints, or points at which a consumer interacts with a product, service, or brand. Understanding Touchpoint Proliferation. What exactly do we mean by touchpoint proliferation?

5 Ways Marketing Automation Enhances Customer Loyalty

Sharpspring

You’ll leave the store feeling cheerful about your new TV and the personal interaction you just had. Customer loyalty is a lost art of marketing, rediscovered. In the age of digital marketing, more emphasis is being put upon customer experience and customer loyalty.

Trending Sources

How to Complete the Picture of Your Buyers Across Devices

Modern B2B Marketing

Author: Bhumika Dadbhawala Omni-channel. A properly implemented omni-channel marketing strategy leads to better targeting, stronger results throughout the customer lifecycle, more value for your buyers, and higher ROI for your business.

Why Customer Experience Matters to Your Business

PureB2B

By providing excellent customer experiences, businesses can gain the trust and loyalty of each customer. By looking at the metrics and data behind every customer touchpoint, you can determine gaps and bottlenecks in the customer journey. Customers interact with companies through multiple touchpoints; by phone, via email, websites, social media channels, or in-store. You need to unify your channels to ensure consistency in customer service and communication.

[Slide Deck] True Life: I’m Addicted to Amazon (A Customer Retention Story)

Modern B2B Marketing

However, taking these steps towards building a customer culture in your company can make a big impact on your customer retention and grow your loyalty base: Step 1: Develop a Process. Step 2: Frame Every Interaction as an Opportunity. Author: Kristen Kaighn I have a confession.

Start 2017 with the world’s most famous chief marketing technologist

chiefmartech

As the category gets more mature and fragmented, fans get more choice, forcing the brands to become more precise, relevant, and progressive about every single interaction, agnostic of channel or type of media. Happy New Year, dear readers!

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8 Personalization Trends That Are Reinventing the Buyer's Journey

Hubspot

If we think about offline buyer/brand relationships, customer loyalty results (in part) when a brand can form a relationship with the buyer through acts of thoughtful remembrance. Consider this: The average consumer goes through at least five touchpoints before converting.

March Madness: Why Brackets Are Powerful Marketing Content

SnapApp

It’s safe to say that any type of engaging, interactive experience available around popular events only excites audiences even more. Multiple touchpoints. By promoting a bracket across all your channels, you’ll get your brand in front of a lot of different eyes.

Demand Generation: An A-Z Guide for B2B Marketers (with Strategies & Examples)

SnapApp

Demand generation strategies allow you to drive awareness and initiate customer relationships across all channels in the buyer journey. . The strategies, tactics, channels and ways to measure success are endless. Ramping up with interactive content. . Interactive Video. .

Increase Wallet Share by Engaging Your Customers

B2B Marketing Traction

Increase your customer touchpoints (making each touchpoint a positive experience). Interact with them on social media as well as through traditional marketing channels.

A Simple 6 Step Guide to Building a Well-Oiled B2B Lead Generation Funnel

SnapApp

Interactive video. Interactive infographics. The goal of MoFu content is to guide your prospect through the buyer’s journey, providing material that will help prospects evaluate your brand, build loyalty, and establish a preference for your brand over the competition. . .

Mastering modern marketing technology leadership over 2 intense days

chiefmartech

They’ll describe how they applied interactive analytics to turn Pandora’s data into opportunities — a transparent and flexible approach to exploring and visualizing data, allowing marketers to get answers in real time and quickly take action on them. Does brand loyalty matter?

The Design of Buyer Experience

Tony Zambito

These monumental shifts occurring are calling for organizations to think differently and to design buyer experiences that create long-term buyer retention and buyer loyalty.   Cover via Amazon. The expression “monumental shift” is a powerful one. 

How Haptic Technology Can Improve Brands’ User Experience

Content Standard

IT and marketing departments need to be on the same page in order to give customers a consistent experience across all touchpoints. Technology systems are required to enable these types of interactions and engender customer data.

The Seven Phases of the Buyer Experience Journey

Tony Zambito

B2B complexity has a robust chemistry of sales, content marketing, partners, and channels that all provide various touchpoints in the assessment phase.  Image by david_shankbone via Flickr.

How to Drive Your Marketing Automation Strategy Forward

Content Standard

According to Skyword’s content marketing trends survey , 68 percent of executives indicated their main content marketing goal is to engage customers and prospects, with 44 percent saying that enhancing brand awareness and loyalty is their objective.

March Madness: Why Brackets Are Powerful Marketing Content

SnapApp

It’s safe to say that any type of engaging, interactive experience available around popular events only excites audiences even more. . Multiple touchpoints. By promoting a bracket across all your channels, you’ll get your brand in front of a lot of different eyes.