The 24 Best Interactive Websites of 2015

ScribbleLive

Everyone’s been raving about the popularity of web video this year, but a less talked-about form of visual content—interactive websites—can be way more engaging. Use interactivity to create a distinct experience for each viewer. Important because: This interactive is sheer fun.

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The Undeniable Benefit of a Consistent Cross Channel Marketing Message

Modern Marketing

While you may see trend articles about the value of reaching out to customers and prospects on the mobile channel, the reality is that your audience wants to hear from you there. However, they also want you to talk to them on other channels, including digital and traditional channels.

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Trending Sources

4 Cross Channel Marketing Stats Marketers Need To Know Going Into 2017

Modern Marketing

As 2016 winds down and we all look forward (hopefully) to some time off from work and spending time with family and friends, I thought it a good time to give some marketers some cross channel marketing stats to get to know up close and personal as we head into 2017. Cross Channel Marketing

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2016 Cross Channel Marketing Trends

Modern Marketing

This week it's omni-channel, multi-channel and cross-channel marketing. Top 10 Omni-Channel retail trends for 2016. How Macy's CMO Uses Omni-Channel Marketing to Surprise & Delight Shoppers. 6 Tips For Effective Cross-Channel Marketing.

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BlueConic Selects Targeted Messages Using a Cross-Channel Marketing Database

Customer Experience Matrix

For those of you who haven’t been paying close attention, a CDP is defined as a • marketer-controlled system that • supports external marketing execution based on • persistent, cross-channel customer data. This definition distinguishes CDPs from traditional marketing automation products, which do their own execution, and from real-time interaction managers, which lack persistent data stores.

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3 Ways To Adopt A Multi-Channel Marketing Strategy

Radius

No matter how different the company, the one constant is that multi-channel marketing (and ultimately omnichannel) produces significantly better results than being single threaded. The simple fact is: using one, single channel is impractical and insufficient.

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Content Marketing Channels

Salesfusion

The post Content Marketing Channels appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Social Media [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half].

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Cross-Channel Marketing and How to Not Lose Sight of the Customer

Modern Marketing

The best cross-channel marketers have data in their DNA. It was a time when interactions were in person – for example, someone working in a corner store could truly know each customer because they literally knew each customer. Cross Channel Marketing

71

CMOs Not Happy With the State of Cross Channel Marketing

Modern Marketing

It’s no secret that the best customers are the ones who engage with brands across multiple channels. It’s not surprising, therefore, that the brands who deliver value to customers across channels see strong growth. Cross Channel Campaign Management.

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How To Compete In An Omni-Channel World

Crimson Marketing

The popularization of smart phones and tablets, expanded offerings online and the maturation of a generation of buyers raised on the Internet have proven to be fertile ground for the bloom of digital marketing channels, and trouble for traditional commerce.

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7 Cross-Channel Apps of Highly Effective Modern Marketers

Modern Marketing

In today’s hyper-connected world, it’s important to have a rock-solid cross-channel marketing strategy, and one of the easiest ways to execute that strategy is through your marketing automation system. Some apps even allow you to use voice prompts to make messages interactive.

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Omni-Channel Marketing: Creating the Right Mix for Your Brand

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Omni-Channel Marketing: Creating the Right Mix for Your Brand. We discussed ideas and tips for cracking the code on Omni-Channel marketing!

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The Down-Funnel Impact of B2B Cross-Channel Marketing [Data]

bizible

In the complex B2B buyer journey, marketers understand that it’s important to reach prospects across multiple channels. However, until now, we haven’t seen much data that specifically supports the down-funnel impact of cross-channel marketing for B2B marketers. cross-channel marketing

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What Cross Channel Marketing and the Latest Hit Songs Have in Common (Playlist Included)

Modern Marketing

This go round it's all about six Billboard Top 40 songs: titles or lyrics or both and what they have in common with Cross Channel Marketing. " How many marketers are "very much set up to effectively orchestrate cross channel marketing activities?"

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Hit Your Channel Sales Goals with ROI Selling

The ROI Guy

As a result, many companies are looking to channel partners as a more efficient revenue source. A survey reveals that the majority of B2B firms are now generating 60% of their revenue through indirect channels (The 2112 Group).

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5 Reasons Your Marketing Can Benefit From Attending Interact 2014

Modern Marketing

To make this a reality, marketers need better data management, improved cross-channel automation, and richer analysis and reporting. See what your marketing peers have to say about Interact! Meet us at Interact 2014: A Modern Marketing Experience from Eloqua.

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Solving the Multi-channel Conundrum: How to Leverage Your Marketing Data for Success

Modern Marketing

They exist, operate, and interact with brands on multiple platforms, devices, and channels. To avoid counting the same customer twice, marketers need to be able to identify each person across multiple channels, all the while negotiating data security.

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6 Cross-Channel Marketing Obstacles and How to Overcome Them

Modern Marketing

Cross-channel marketing is a big win for B2B marketers—and winning is always sweeter when you’ve overcome obstacles. So nobody needs convincing of the need to market across multiple channels. Most companies face six big obstacles on the way to cross-channel marketing.

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7 Ways to Implement an Effective Omni-Channel Strategy

Sharpspring

If you’re a multi-channel marketer, you’re used to thinking of your brand as the center of the wheel. Spokes are channels to share your messaging. Omni-channel marketers succeed because they understand that the customers – not the brand – are the core of any business.

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Cross-Channel Orchestration: Customer Journeys Done the Right Way

Modern Marketing

Found inside Oracle Responsys, the Orchestration Canvas provides a centralized place for marketers to build cross-channel experiences for their customers, spanning key marketing channels such mobile, email, web and display advertising.

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John Legend Coming to Interact 2014

Modern Marketing

About Interact 2014: Customers, regardless of industry, want orchestrated experiences across email, mobile, social, display, and the web. To make this a reality, marketers need better data management, improved cross-channel automation, and richer analysis and reporting.

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Cross-Channel Marketing Technology: A Pillar of the Overall B2C Ecosystem

Modern Marketing

Cross-channel marketing technology is a pillar of the overall B2C ecosystem because it represents the execution engine of your marketing strategy. Less than 1 in 4 marketers say they understand customer journeys and adapt the channel mix accordingly. Cross Channel Marketing

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Driving Long-Term B2B Growth with an Omni-Channel Presence

Webbiquity

As digital communications platforms change the way people communicate with each other, businesses have tried to keep up, using new capabilities to give customers more choices in how they interact with companies. But this ad hoc approach to customer support channels has significant drawbacks.

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3 Innovations that Deliver Connected Cross-Channel Experiences with Oracle Eloqua

Modern Marketing

As few as 11% of CMOs state that they have successfully implemented a sophisticated omni-channel strategy, resulting in only 1 out of 3 buyers feeling that they are understood by the vendors or brands with whom they interact. So the question is, what channels do they use?

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Channeling Buyer-Based Experiences in SMB

Tony Zambito

SMB businesses, not so surprisingly, may be surpassing larger enterprises in their adoption of new technologies for interacting with buyers. © All Rights Reserved I-5 Design and Manufacturer.

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Mobile is Leading the Cross Channel Charge This Holiday Season and Other Cross Channel.

Modern Marketing

Cross-channel marketing. This Week's Friday Five: Cross Channel Marketing. Why Mobile Is Driving A Cross Channel Holiday Strategy. The days of individual marketing channels and disconnected customer experiences are fading away. Dreaming Of Omni-Channel Domination?

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The Move Towards Cross-Channel Marketing

Crimson Marketing

Brands and buyers have a special way of interacting with each other. “Customers demand a seamless experience regardless of the channel or device they use to interact with the brand.” The progression from multi-channel marketing. Enter cross-channel marketing.

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Why CMOs Need To Know the Difference Between Cross Channel Orchestration and Coordination

Modern Marketing

It is important for CMOs and all marketers to differentiate between cross channel coordination and orchestration. Sending messages to individual Email, SMS, Push, and Social lists might feel like cross channel orchestration, but it isn’t. Drive cross channel conversions.

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3 Cross Channel Marketing Lessons from My Retail Experiences

Modern Marketing

Even marketers can learn something about cross channel marketing by paying attention to how we are treated by other businesses. Each one of them demonstrates an important lesson about cross channel marketing and dealing with customers. Cross Channel Marketing Marketing Cloud

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Oracle Cross-Channel Marketing: Build Adaptive Customer Experiences

Modern Marketing

That’s the guiding vision behind new enhancements we’re announcing today to Oracle Cross-Channel Marketing for consumer marketers. Program provides a simple, but powerful, canvas that helps marketers create relevant, cohesive customer experiences across channels with drag-and-drop tools. This new testing capability allows marketers to test all the cross-channel interactions with a few simple clicks. Cross Channel Marketing Oracle Marketing Cloud

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How to Approach Multi-Channel Marketing

Salesfusion

Multi-channel marketing is now a must. Which channels you use and how you use them can make all the difference. Take a minute to think about your typical day and how you interact with your devices. And you likely use each channel in a different way and for different purposes.

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Tivoli Gardens Creates Digital Magic With An Omni-Channel Approach

Modern Marketing

Another challenge in today’s digital world is that consumers flit between numerous devices and expect every interaction with the brand to be consistent. No matter which channel the audience is interacting with a brand on, marketers need to meet expectations.

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Why Now Is the Time to Dive into Interactive Email Marketing Campaigns

Content Standard

It was an interactive product tour right in the email. I set out to learn how interactive emails could play a role in marketing transformation. Interactive Emails: An Emerging Format. What Does Interactive Email Look Like Today? “You’ve got mail!”

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CMOs and Cross Channel: You Won't Believe How Much Perception Differs From Reality

Modern Marketing

" Cross Channel Orchestration, Not Coordination. It is important to differentiate between cross channel coordination and orchestration. Sending messages to individual Email, SMS, Push, and Social lists might feel like cross channel orchestration, but it isn’t.

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Advanced Retargeting: Nurturing Your Audience Across Digital Channels

Act-On

Lead nurturing is an automated program that encourages prospects to interact with your brand,” said Linda West , director of marketing at Act-On Software. If they don’t interact, they get a different message.

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The new Myspace? Which social channels are here to stay

Modern Marketing

Social networkers are using an increasingly diverse mix of social networks, websites and apps to interact, but how many are here to stay? The nature of recent and rapid development for social channels suggests the answer to this is anything but clear-cut.

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3 Core Functionalities for Multi-Channel Marketing

Modern B2B Marketing

Author: Patrick Groover Marketing communications continue to evolve as audiences interact with brands through an ever-increasing number of channels. This research may need further prompting and nurturing through multiple channels of communication to help encourage a decision (e.g.

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3 Interactive Content Hacks to Increase Webinar Attendance Every Time

Modern Marketing

When you think about webinars as a demand generation channel, you might focus your energy on getting as many people to register for your event as possible. Channel this innate desire to boost attendance at your next webinar.

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Interactive Content Marketing 101

Marketing Action

As a result, if you want your content to stand out and have an impact, you have got to find ways to make it as engaging and interactive as possible. Have you been reading about interactive content everywhere you look? What is Interactive Content?

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YouTube Ditches Annotations, Welcomes New Mobile-Friendly Interactivity

Vidyard

Furthermore, annotations have become boring in a world of interactive content. Interactive video , with rich, in-video elements like forms and images, are the norm now, and video creators were desperate for something more. May 2nd marks a big day for YouTube.

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