Marketing Insider Group

DECEMBER 18, 2023

industry, job title, seniority, edu, geo, groups, etc.) Access to a vast range of websites and audiences globally Advanced targeting options including demographics, interests, and user behavior Flexibility in ad formats (image, interactive, video) The numbers Reaches over 90% of global internet users Advertisers see an average of 180% ROI 7.

Paid Content 237

Paid Content Distribution Cost Per Thousand Budget Programs 237

Vision Edge Marketing

APRIL 25, 2023

They offer a range of training programs and support services to ensure customers receive the most value from its software. Adobe has a reputation for offering a range of training and certification programs to help customers get the most out of its creative software products. When it comes to customer retention, relationships matter.

Work Management 177

Work Management Marketing & Strategy Marketing Management B2B 177

Vision Edge Marketing

DECEMBER 5, 2023

[link] Imagine the business world as an intricate puzzle, with each piece representing a different participant in the business community: prospective and existing customers, suppliers, channel partners, influencers and connectors, and competitors. Sort out the primary members of your ecosystem. Stick with the jigsaw strategy.

Jigsaw 197

Jigsaw Lead Ranking Allocation Advertising Agencies 197

Spiralytics

MARCH 13, 2024

With such an avid audience at hand, it’s no wonder most subscribed YouTube channels in the Philippines have become top entertainment personalities. As of 2024, the Filipino YouTube community boasts a range of vloggers who have amassed substantial subscriber counts—solidifying their positions as leading content creators in the region.

Youtube 62

Youtube Lead Ranking Advertising Agencies Lead Scoring 62

Marketing Insider Group

MARCH 28, 2023

Work across channels. Inventory Management System For small businesses that sell a wide range of products, inventory management can be a time-consuming headache. Work across channels. Take a page from Tip #3 and make these customer incentives available across channels—both in-person and online. Offer incentives.

Small Business Marketing 230

Small Business Marketing Work Management Data Hygiene Practices 230

Zoominfo

FEBRUARY 3, 2023

Let’s break down the various channels for finding prospects and look at how effective each is at converting leads to opportunities, and ultimately, to customers. Optimum website conversion rates vary depending on the type of website, the desired action, and the industry. The average email open rate across industries is about 21%.

Conversion 130

Conversion Lead Ranking Ideal Customer Profiles Cold Calling 130

Webbiquity

AUGUST 4, 2020

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. If not—consider co-presenting with an outside expert, industry analyst, or customer (for lower-half-of-the-funnel webinars). Several elements determine the success of your webinars. WebinarNinja.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Marketing Insider Group

MARCH 27, 2023

The exact tactics and their execution are very likely to vary depending on business type and industry. As an entrepreneur, this means thinking about current industry changes and the shifting needs of clientele. Every company’s client retention strategy will look different.

Tactics 253

Tactics Effectiveness B2B Marketing Management 253

Launch Marketing

APRIL 10, 2024

Social media has become an important marketing channel for B2B startups. 89% of B2B marketers use LinkedIn for lead generation and by 2025 it is projected that 80% of B2B sales interactions will occur on digital channels. Depending on your industry and objective, different social channels might be better than others.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

Contently

FEBRUARY 28, 2023

Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. The best podcasts do this organically by using hosts with subject matter expertise in a specific industry to talk about topics the audience genuinely cares about.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Heinz Marketing

MARCH 28, 2024

Traditional marketing automation platforms like Marketo and Pardot have long been stalwarts in the industry, offering robust features and capabilities to help businesses streamline their marketing efforts. Businesses now have a broader range of options to choose from (maybe too many?),

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Marketing Automation Work Management 68

Stevens & Tate

OCTOBER 18, 2023

These agencies possess exclusive proficiency, ensure cost-effectiveness, facilitate scalability, deliver industry insights, and produce quantifiable outcomes. Expertise and Industry Knowledge While evaluating prospective agency partnerships, thoroughly gauge their industry-specific experience and proficiency.

Advertising Agencies 94

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 94

Madison Logic

APRIL 11, 2024

As a global provider of lubricant solutions for a wide range of industrial applications, Shell targets decision-makers from C-suite executives to plant managers and procurement specialists. To enhance their marketing efforts, Shell recognized the need for detailed intent data and insights into their target accounts.

Account Based Marketing 52

Account Based Marketing ABM Advertising Agencies Work Management 52

Content Standard

MARCH 12, 2024

While media has been increasingly obliged to pander to advertisers and gate information, modern marketing channels thrive on content diversity and creative activations. Narrow your focus to your brand’s specialized solution areas, then explore each area through the wide-ranging ways it impacts your audience.

Media 98

Media Brand Identity Branding Storytelling 98

Unbounce

AUGUST 26, 2021

We also wanted our analysis to produce current, reliable insights, so we used data ranging from late 2020 into early 2021. iframe videos), and pages with background videos Pages broken down by industry as well as conversion type (e.g., form-fill and click-through pages) Pages with traffic from different ad channels (e.g.,

Landing Pages 145

Landing Pages Video Marketing Conversion Click Rate 145

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. According to OptinMonster , 58% of consumers check email before any other information channel, including social media.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Binary Demand

FEBRUARY 23, 2024

67% of the buyer journey happens on digital channels. Businesses are armed with a treasure trove of customer insights, ranging from purchase histories and online habits to interactions with customer service and social media vibes. For instance, They aid clients in industry-specific email content.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

SmartBug Media

FEBRUARY 16, 2024

Social media monitoring : Regularly engaging with customers on social networks and monitoring social channels can provide businesses with real-time, honest feedback from a wide range of demographics. Social media tools : HubSpot and Hootsuite help you easily monitor customer feedback across a range of online channels.

Customer Satisfaction 59

Customer Satisfaction Tips Merchandising Opinions 59

Hinge Marketing

JANUARY 10, 2023

Over 700 firms participated, representing the six industry groups shown below. Full research reports are available for each of the industries. The sample contained firms of various size ranges, and they do business in every region of the globe. Pre-Order your Industry Report Here. Meet the High Growth Firms.

Studies 120

Studies Peer-to-peer Sample Digital Transformation 120

Martech

DECEMBER 13, 2023

Industry headlines and random folks on X are happy to remind you that your SEO is “dead” in light of these developments, but the truth is that there has never been a more exciting and dynamic time to be in SEO. Sophisticated AI connectivity AI has become a part of everyone’s workflow for SEO and marketing.

CMS Development 111

CMS Development SEO Trends API 111

SocialPilot

FEBRUARY 5, 2024

More than 60% of Twitter users follow at least one influencer, higher than any other social media channel. Being a real-time conversation platform, Twitter is a popular social media channel for influencer marketing. Here, Twitter being the channel, the influencers are also picked based on the domain’s reach and engagements.

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

SocialPilot

JANUARY 21, 2024

Influencer marketing is all about brands teaming up with individuals, known as influencers, who have a loyal following on social media platforms and other digital channels. Macro-influencers Followers Range : 500k-1m followers Cost Range : $5-$10k Macro influencers have both popularity and niche expertise. Who can use them?

Social Media 96

Social Media Media Paid Search Agency Marketing Budget Creation 96

Navigate the Channel

DECEMBER 19, 2023

Understanding the Complex B2B Landscape Unlike B2C brands that primarily target individual consumers, B2B companies engage with a diverse range of stakeholders within an organization. Content marketing provides valuable information, positions your brand as an industry leader, and builds trust with potential customers.

Tactics 73

Tactics B2B Marketing Multi-Touch Attribution B2B 73

Choozle

MARCH 20, 2024

As a result, online video services like Netflix, Hulu, Disney+, and Amazon Prime are expected to grow, supported by high-quality streaming, a diverse range of content including theatrical releases and digital sports, and the convenience of on-demand viewing. figure, showcasing the immense growth potential within the industry.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Salesforce Marketing Cloud

JANUARY 8, 2024

Chatbots can now elevate online shopping with conversational AI and first-party data, mirroring the best in-store interactions across all digital channels. Headless results in richer personalization, better omni-channel experiences , and peak performance for ecommerce websites. But it’s not enough to just be present on social channels.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Walker Sands

FEBRUARY 21, 2024

They cling to channels instead. The rest start with channels and then try to connect traditional marketing metrics back to outcomes later. It’s a losing battle with an unconventional solution: Lead with outcomes over channels. But more than anything, marketers seem to be stuck in a channel-first mindset.

B2B Marketing 52

B2B Marketing Planning B2B Budget Programs 52

Lead Forensics

APRIL 18, 2024

They’re in the right industry, with the right job title, the appropriate budget and a problem you can definitely fix. Because of this, some organizations have a very clear cut buyer persona they find simple to create, and others have multiple personas, often industry-specific, as they cater to a large audience. What size business?

Buyer Personas 52

Buyer Personas B2B Sales B2B Marketing Planning 52

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. In a nutshell, that was our finding from a best-in-class research project evaluating the social media programs of close to 50 companies spanning multiple industries. The ones who just post… anything and everything.

Social Media 127

Social Media Media B2B B2B Thought Leadership 127

Inbox Insight

FEBRUARY 19, 2024

Using a broad range of first party firmographic data points can help you to develop a profile of key characteristics that denote a baseline of lead quality. While bad leads are undoubtedly a waste of valuable time, effort and resource –it’s important to note lead quality has an element of subjectivity.

Lead Ranking 101

Lead Ranking Top of Funnel Ideal Customer Profiles Marketing Qualified Leads 101

QuanticMind

AUGUST 29, 2023

Consumer trust plays a fundamental role in the financial services industry. Indeed, this is an area where many players in the financial ecosystem are struggling to meet expectations, and those struggles can be even more prominent in digital channels—where there is typically less human interaction, greater anonymity, and increased fraud risk.

Trust Marketing 79

Trust Marketing Paid Search Agency Service Advertising Agencies 79

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. The model is further refined so it is specific to your business and industry.

Marketing AI 102

Marketing AI Work Management Automation Marketing Management 102

Buffer

APRIL 13, 2023

At many companies, it has to be someone senior who is posting to those channels. This includes creating written content, graphics, and videos ranging from several seconds to several minutes. Keep up to date with industry trends. What do social media managers do? Social media management is naturally a pretty broad role.

Social Media 96

Social Media Peer-to-peer Media Ad Building 96

The Lead Agency

JULY 24, 2023

Trade shows and events are viewed as the most effective offline distribution channel by 84% of B2B marketers [Regalix, 2015] Ask yourself: How can we optimise our combination of paid, owned and earned media channels to better communicate with clients? Your “place” can be determined by the industry you serve.

Marketing Mix 118

Marketing Mix B2B Marketing Advertising Agencies Paid Search Agency 118

SmartBug Media

JULY 4, 2023

Target Audience Inbound marketing targets specific customer segments or personas who are actively seeking information, solutions, or products in a particular industry or niche. It focuses on online channels where potential customers can discover and engage with your brand and then convert it into customers.

PR 98

PR Planning Marketing Management Public Relations 98

Launch Marketing

NOVEMBER 8, 2023

They convey a range of important characteristics about these individuals. Here’s how to collect each data type: Quantitative Data: Gather this from internal data sources, such as a database, and supplement it with secondary data from external sources, such as trends and industry reports. This tells you who fits under this persona.

Buyer Personas 127

Buyer Personas Startups Lead Ranking Psychographics 127

Oktopost

MARCH 4, 2024

The goal is to implement a range of top, middle, and bottom-of-the-funnel marketing activities covering every funnel stage. Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Martech

OCTOBER 10, 2023

Industries that once depended on brick-and-mortar locations and in-person meetings needed to adjust their service models quickly to keep up with an evolving consumer journey. across three industries. Consumers now navigate multiple touch points across various channels, creating a dynamic and non-linear journey.

Marketing AI 118

Marketing AI Paid Search Agency Allocation Marketing Management 118