iHance and Resources - B2B Marketing Zone

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. The problem with outbound marketing is that it relies on interruption, and people are now using more and more tools to block these channels (like caller ID and email spam blocking software).

Enterprise Management

Enterprise Management Work Management DemandBase Marketing Management

B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. Smaller firms typically don't have the resource bandwidth to make this rotation feasible either.

Enterprise Management

Enterprise Management Work Management Marketing Management Lead Management

B2B Marketing Zone

Demandbase: A New Twist In The Lead Management Automation Market

B2B Lead Management Market Heats Up

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