article thumbnail

YouTube hashtags: How to use hashtags to increase video views

Sprout Social

You’ve used hashtags on platforms like Twitter , Instagram , LinkedIn and even occasionally Facebook. But have you considered using hashtags on YouTube? YouTube SEO is a beast all on its own. And now, you also have to think about hashtags.

Hashtag 99
article thumbnail

YouTube Hashtags: The Secret to Video Marketing Success

Martech Advisor

YouTube hashtags were introduced in 2016 to support hashtag-based searching. Hashtags on YouTube have evolved since then to provide a better video search experience for viewers and to help content creators make their videos discoverable. What Are YouTube Hashtags?

Hashtag 105
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 21 YouTube Channels You Cannot Miss Out On!

Outgrow

Top 21 YouTube Channels You Cannot Miss Out On! Did you know that people are now watching 150 million hours of YouTube every day? Or that millennials prefer YouTube two to one over traditional television? Want to learn their YouTube marketing tricks?

Outgrow 83
article thumbnail

Hashtag Best Practices for Instagram with Examples

ClearVoice

If you’re following this series, you’re now aware of the fundamentals of Hashtag best practices. However, with each platform, there are unique hashtag practices that either make or break your user experience and organic discovery. Hashtags| #SocialMediaTips Click To Tweet.

Hashtag 103
article thumbnail

What is hashtagging and how to use it effectively

Sprout Social

To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content.

Hashtag 74
article thumbnail

YouTube tags: The complete guide for marketers

Sprout Social

YouTube tags are an important part of YouTube SEO. They help YouTube understand the content of your video and help your video show up in search results. What are YouTube tags. How to add tags to YouTube videos. How to find popular YouTube tags.

Youtube 69
article thumbnail

YouTube ads for beginners: All you need to know about YouTube advertising

Sprout Social

Owned by Google, you’ll be working with the Google Ads network to create your YouTube ads. But if you’re new to the process, this guide will help determine the best types of YouTube ads for your channel and how to make them as effective as possible.

Youtube 79
article thumbnail

10 YouTube analytics tools to improve your marketing in 2022

Sprout Social

Maybe they did once upon a time when candid shots turned into viral sensations in the earlier days of YouTube and Vine. Things have changed since, and you need to be more strategic with your YouTube content. That’s where YouTube analytics comes in. YouTube Analytics.

Youtube 81
article thumbnail

What are YouTube Shorts and how to use them

Sprout Social

One of the latest features by YouTube is YouTube Shorts. What are YouTube Shorts? YouTube is filling the gap of vertical short-form videos on its platform as well. Additionally, more than 70% of all YouTube watch time comes from mobile devices.

Youtube 97
article thumbnail

11 Tips for writing YouTube descriptions

Sprout Social

YouTube video covers and titles might be what grab your attention but descriptions are where the search engine shines. YouTube SEO is quite similar in concept to how you would write for a blog post or website page: titles are important but so are the details. Add a few hashtags.

Youtube 94
article thumbnail

How to Use Hashtags: A Quick and Simple Guide for Every Network

Hootsuite

Whichever social media platforms your brand uses as part of its social media strategy , knowing how to use hashtags will help boost your brand’s social media engagement. But if you’re sticking with #ThrowbackThursday posts on Twitter, unsure of how else to use hashtags, stay right here.

Hashtag 114
article thumbnail

What Marketers Need to Know About YouTube Shorts

Hubspot Marketing

Did you know that the first video published on YouTube was only 18-seconds long ? Now, following a five-month beta test -- as well as the success of TikTok , Instagram Reels , and other viral video platforms -- YouTube will soon roll out a global short-form video feature of its own.

Youtube 111
article thumbnail

5 YouTube features to use to boost engagement

Sprout Social

The answer is probably “YouTube.” And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 But with 500+ hours of content uploaded to YouTube every minute, high popularity also means high competition. Hashtag searches.

Youtube 59
article thumbnail

12 Steps to Get Your First 100 YouTube Subscribers

Optinmonster

Are you wondering how to get more YouTube subscribers? If you just started a YouTube channel, being stuck at 0 subscribers can be frustrating. Don’t worry though, you don’t have to buy YouTube subscribers to get your channel going. There are many easy ways you can get more YouTube subscribers for free. In this article, we’ll share 12 steps to get your first 100 YouTube subscribers. Choose a YouTube Channel Theme.

Youtube 59
article thumbnail

AskBuffer: Where do you start when creating new social channels for your business?

Buffer Marketing

How and where do you start when creating a brand new social media channel for your business? Along with covering how exactly to start a new social media account for your business, we’ll provide tips that’ll help you make the most out of that channel as well.

article thumbnail

A complete calendar of hashtag holidays for 2019

Sprout Social

There are hundreds of national, international and world hashtag holidays. Organically, these holidays have evolved as social media became a driving channel for people to communicate with one another. From #NationalPancakeDay to #WorldBrailleDay, it’s clear that consumers want to connect with other people and brands around their shared interests, and hashtag holidays serve as opportunity to do that. Step 1: Choose relevant hashtags. Hashtags and brand.

Hashtag 87
article thumbnail

The Complete Guide to YouTube Marketing in 2020

Hootsuite

YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. Source: YouTube.

Youtube 114
article thumbnail

How to Promote Your YouTube Channel: 30 Tactics That Work

Hootsuite

New kids on the block, like TikTok, are making a huge impact on social media right now, but one video-sharing platform still rules all: Youtube. If you want to harness the platform’s potential, learning how to promote your channel is a must. Optimize your YouTube channel description.

Youtube 114
article thumbnail

10 strategies to use YouTube and TikTok to build your online presence

ConvertKit

But in order to be successful today as a creator, you have to prioritize channels like YouTube, TikTok, and Instagram. That’s why I put together a comprehensive guide to the Big Three—YouTube, TikTok, and Instagram—so you can implement video marketing as part of your growth strategy.

Youtube 110
article thumbnail

How to Use Social Media Event Marketing to Boost Your Attendance

Navigate the Channel

Check out a few of our favorite tips to get the most out of your event through crisp and thorough social media event marketing: Customize Twitter and Instagram Hashtags, Livestream to Engage Trade Show Attendees, and Follow Up with LinkedIn Connections.

article thumbnail

14 Beginner Tips for Growing Your Brand on YouTube

Hootsuite

YouTube is the second most-visited site on the web. This growing audience makes mastering YouTube a must for any marketer. In this post, we’ll share 14 easy, actionable YouTube tips for beginners. Bonus: Attract more views and subscribers in minutes with one of our 5 free customizable YouTube channel art templates. 14 tips for growing your brand on YouTube. To use YouTube professionally, you’ll want a brand account.

Youtube 87
article thumbnail

How to Use YouTube Live to Engage Your Audience: A Step-by-Step Guide

Hootsuite

YouTube Live transforms online video into an interactive experience. Learn how to go live on YouTube, plus tips, tricks, and ideas for making your broadcast successful. How to start streaming with YouTube Live. New to YouTube live streaming? Enable your channel.

Youtube 114
article thumbnail

Get the Most Out of Twitter Hashtags

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS OpenX Rackspace Hosting ConVerdge Communities About Us Submit a Tip! So how do you disseminate and make sense of all this hashtag madness?

Hashtag 87
article thumbnail

What Are YouTube Tags and How to Optimize Them for SEO

Conductor

In March 2021, Search Engine Journal named Google-owned YouTube as the second-most powerful search engine globally — after Google, of course. YouTube tags are critical for optimizing a video for YouTube and search engines overall. What are YouTube tags?

Keyword 52
article thumbnail

Selecting the Best Social Media Channels for Your Business

Sharpspring

These days, there is a social media channel designed for just about everyone. Read on to discover the five key steps to selecting the best social media channels for your business and overall digital marketing efforts. Crafting Your Social Media Channel Strategy.

article thumbnail

TikTok vs. Instagram Reels vs. YouTube Shorts: Which Tool is Best for Marketers?

ClearVoice

Twitter and Youtube began the process of adapting. YouTube and Instagram have both started to fight back against TikTok with short-form video tools of their own. TikTok vs. Instagram Reels vs. YouTube Shorts: Which Tool is Best for Marketers? YouTube Shorts.

Youtube 68
article thumbnail

How to Run the Best YouTube Contest in 10 Easy Steps

Hootsuite

A YouTube giveaway can help with all of those goals (and more). Marketing on YouTube is all about building community, and YouTube contests are a great way to do that. They also encourage likes, comments, and shares—all of which influence your rankings in YouTube search. In this post, we’ll share key tips for hosting a YouTube contest. We’ll also go through the YouTube giveaway rules and offer creative content ideas to get you started.

Youtube 84
article thumbnail

Why You Shouldn’t Post to All Your Social Media Channels at Once (And What to Do Instead)

Hootsuite

4 reasons to NOT post to all your social media channels at once. Audiences are active on different channels at different times. In fact, there is an ideal time to post to each social channel. For example, each channel has different dimension requirements for images and video.

Channel 114
article thumbnail

How To Optimize For Non-Traditional Search Engines Like Amazon And YouTube

RockContent

However, consumers search – and discover – on many other platforms, including Amazon, Pinterest, YouTube and Instagram. And, for his part, Michael Lan, digital marketing consultant at edtech language learning company Glossika, said keyword research tool Keyword Tool allows users to do keyword research for a number of these non-traditional search platforms like YouTube, Amazon, eBay and even the App Store. YOUTUBE. Howell noted watch time is another big signal on YouTube. “So

article thumbnail

Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity SMM

If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). Diversify your content: Although your core communication channel, along with video content, will take your brand to new places, that’s not enough. Guest post by Atreyee Chowdhury.

Tips 108
article thumbnail

The Most In-Demand Skills of 2019 (According to LinkedIn), YouTube Advertising, Our Ultimate Facebook Engagement Guide, and More!

Buffer Social

In episode #129, we discuss the most in-demand skills of 2019 (according to LinkedIn), why we’re bullish on YouTube advertising, a brand new guide on Facebook engagement, Instagram’s latest feature, and much more! Part II: Why we’re bullish on YouTube advertising in 2019. Brands’ YouTube advertising opportunity in 2019. Hailley : Let’s talk about why we think YouTube advertising is the next big opportunity in social media, well, advertising in general.

article thumbnail

How to Become a Thought Leader in the Building Materials Industry

Navigate the Channel

YouTube talks on how to achieve more in life are always popular and more people are gaining traction with TikTok as a shorter alternative to provide solid advice. Just make sure you’re using hashtags related to the building materials industry to help connect directly with your audience.

Channel 103
article thumbnail

How Channel Marketers Engage on Social Media

Funnelholic

Whether you’re a B2B marketer working at a fledgling startup or in an enterprise organization, you most likely understand the importance of channel partners. As a matter of fact, Accenture says that over 70% of the typical high-tech companies revenues now come from indirect channels. So who are the executives tasked with making channel relationships payoff big-time? But who are the top channel marketers to connect with on social media, and what can you learn from them?

article thumbnail

How SEO Plays a Part in Each of Your Marketing Channels

BenchmarkONE

In this post, we’re going to explore the different marketing channels that can help you rank and the role SEO plays in each of these mediums. YouTube. So how can a website like YouTube factor into your SEO strategy ? The role played by SEO across marketing channels is invaluable.

article thumbnail

What Hank and John Green’s YouTube Community Can Teach Us About Video Marketing

Content Standard

And, as two YouTube entrepreneurs proved with a now eleven-year-long stream of video content, video provides a communication opportunity to connection with millions of international followers. In 2007, brothers John and Hank Green, under the joint YouTube channel “ Vlogbrothers ,” began a project where they ceased all text-based communication (no texting, emails, IMs, etc.)

Content 49
article thumbnail

Choosing The Right Social Media Platforms For Your Business

Heinz Marketing

When posting links remember to keep it short, use relevant hashtags, and make the call-to-action clear. Hashtags allow you to follow and engage in conversations around trending topics that relate to your business, product and services, or industry. YouTube. Who is using YouTube?

article thumbnail

47 Social Media Statistics to Bookmark for 2017

Sprout Social

Instagram posts using at least one hashtag receive 12.6% 47% of marketers agreed Twitter was the best social media channel for customer engagement. With LinkedIn demographics vastly different than most other networks, it’s important to know what’s going on with the channel. More businesses are starting to use LinkedIn as a marketing channel and some of these stats will show why. Mobile devices account for more than half of all YouTube views.

article thumbnail

Social media marketing is Homo sapiens sapiens social

Biznology

What I mean by this is that your social media channels are akin to your own personal wire services. While brand, product, and service-promotion should really only be 20%-30% of all the content shared via social media channels, too many companies are afraid of spending any of their time doing shameless self-promotion. Besides, until you have over 10,000 followers/Like/Subscribers, Twitter and YouTube and Facebook still have their leash on you. Homo sapiens sapiens.

article thumbnail

The marketer’s guide to reporting on social video engagement

Sprout Social

You want your time and effort to go toward content that is effective for your channels and your brand. Let’s explore video engagement metrics that help you understand organic performance across your biggest channels. Stand-out YouTube video metrics. Hashtag clicks.

Report 87
article thumbnail

How to measure 5 popular social media channels

delicious b2bmarketing

How often was your hashtag used? YouTube and video sites More than just a fun place to see kids hurt themselves on bikes or watch cute pet tricks, YouTube is now a key tool in any marketing campaign. How many subscribers did your channel attract?

Channel 65