Sprout Social

AUGUST 22, 2022

The answer is probably “YouTube.” And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 With 51% of consumers anticipating YouTube will be one of the social media platforms they use most this year, it’s a digital space your audience most likely uses.

Youtube 72

Youtube Features Social Media Ad Exchange 72

Scoop.it

APRIL 13, 2023

The second largest search engine in the world, YouTube was believed to “eat” 82% of all consumer internet traffic by 2022. 720.000 video hours go to YouTube daily, and users consume 1 billion hours of video every day. YouTube has more than 2.6 Here go five steps to optimizing your content strategy at YouTube.

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Sprout Social

FEBRUARY 15, 2023

YouTube may not be a new player in the social media game. With the importance and popularity of video only growing on social media, developing a YouTube marketing strategy is worth your while–and then some. Part discovery machine, part social platform, YouTube touts over 2 billion monthly active users. But it’s tried and true.

Youtube 87

Youtube Advertising Channels Brand Identity Branding 87

Hubspot

MARCH 5, 2021

Did you know that the first video published on YouTube was only 18-seconds long ? Now, following a five-month beta test -- as well as the success of TikTok , Instagram Reels , and other viral video platforms -- YouTube will soon roll out a global short-form video feature of its own. When You Can Access YouTube Shorts.

Youtube 101

Youtube Planning Viral Marketing Paid Search Agency 101

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. 1.25% 1% YouTube 3.5% The top hashtags influencers use to maximize brand awareness include: #love (used 2.1 The top hashtags influencers use to maximize brand awareness include: #love (used 2.1

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Marketing Insider Group

JUNE 14, 2021

To build a successful video marketing strategy, you need to set attainable goals, choose the proper channels and video types for your target audience, and optimize videos for search and social media. If you’re just starting out with video, start creating content for social media channels where you already have a solid audience.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Conductor

JANUARY 19, 2022

In March 2021, Search Engine Journal named Google-owned YouTube as the second-most powerful search engine globally — after Google, of course. YouTube tags are critical for optimizing a video for YouTube and search engines overall. What are YouTube tags? What are tags on YouTube content ?

Tagging 52

Tagging Youtube SEO Optimization 52

Webbiquity

MAY 18, 2021

” And according to Sprout Social , after LinkedIn, Twitter is second among a “select few channels that are ‘best’ when it comes to B2B social media…a prime place to spot trends and interact with customers and business influencers alike.” ” No mention of Twitter. 4/16 Too awesome for 160 characters.

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

Webbiquity

MARCH 2, 2021

There is tremendous leverage to be gained by optimizing the use of both channels together. And finally, it presents a deep dive into what type of content to create at each stage of your event and what channels to use to maximize the impact of that content. Pre-Event Content Types and Distribution Channels. Preferably only one.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Webbiquity

APRIL 30, 2020

Multi-media posts, stories, live video, and IGTV are its most-used features that are outperforming rivals such as YouTube and Snapchat. Hashtags are an important element in getting more exposure, and subsequently higher rates of engagement. Hashtags are most effective when used strategically. Hashtagsforlikes.

Tools 232

Tools Social Media Social Networks Work Management 232

Sprout Social

JULY 19, 2022

To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. What is hashtagging? How to use hashtags.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Sprout Social

OCTOBER 6, 2022

And keep in mind: going viral is a bonus—not a strategy, and certainly not a reliable solution for slow channels. This will shed light on your actual goals, key messages, tone, length, distribution channel and more. Keywords: Especially important for platforms like YouTube that have an SEO-driven search element.

Viral Marketing 128

Viral Marketing Social Media Video Marketing Media 128

Sprout Social

APRIL 14, 2021

Instagram Reels, YouTube Shorts, Snapchat Spotlight) your brand can leverage the following six TikTok takeaways to influence strategies for your other social channels. There are more than 84 billion views (and counting) on TikToks with the hashtag #LearnOnTikTok. Influencers have been thriving on social channels for years.

Trends 145

Trends Effectiveness Marketing & Strategy Viral Marketing 145

Sprout Social

MARCH 2, 2021

Videos can go viral on a variety of different platforms, from Facebook to YouTube to TikTok and more. The purpose of filling out a detailed creative strategy brief is to shed light on your actual goals, key messages, tone, length, distribution channel and more. Use hashtags. But what goes into creating a viral video?

Viral Marketing 139

Viral Marketing Social Media Video Marketing Social Marketing 139

Sprout Social

OCTOBER 6, 2021

The first step in growing your following on any social channel is to make sure you know who to target with your content and that you’re creating content that your target audience will enjoy. Include the right hashtags. Just like on Instagram, Twitter and many other social media platforms, hashtags help users find your content.

Multi-Channel 133

Multi-Channel Marketing Budget Viral Marketing Ideal Customer Profiles 133

ClearVoice

AUGUST 16, 2021

If you’re following this series, you’re now aware of the fundamentals of Hashtag best practices. However, with each platform, there are unique hashtag practices that either make or break your user experience and organic discovery. Instagram Hashtag Dos and Don’ts: DO consider your hashtags before creating your post.

Practices 131

Practices Examples Best Practices Paid Search Agency 131

Marketing Insider Group

MAY 18, 2021

Look how Salesforce centers both their own team members and guests in their YouTube channel. Their header photo even looks like a cast lineup from an NBC show and reflects the diversity of their audience: YouTube. Launch a Hashtag Dedicated to Employee Content Marketing. Plus, they already meet your brand’s culture.

Content Marketing 276

Content Marketing Planning Webinar Metrics Content 276

Webbiquity

JUNE 1, 2021

If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). Diversify your content: Although your core communication channel, along with video content, will take your brand to new places, that’s not enough. This makes keyword research for hashtags critical in social media.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Contently

JANUARY 20, 2023

To achieve this, Always launched a social media campaign that encouraged girls and women to share their stories and experiences using the hashtag #LikeAGirl. The campaign was a huge success; over 6 million social posts included the hashtag. The song quickly went viral and received over 17 million views in the first year.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. Your social media teams can merely review this content, make edits, and schedule the post on multiple platforms, helping you save time and manage various social media channels efficiently.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Sharpspring

NOVEMBER 17, 2021

Youtube is one of the largest marketing channels out there with two thirds of shoppers using it to find and evaluate things to buy. Step 3: Upload Your Video to Youtube. Yes, there are other platforms, beyond Youtube, to which you will be able to branch out to with time. Youtube is a discovery platform of its own.

Video Marketing 127

Video Marketing SEO Optimization Youtube 127

Sprout Social

MARCH 16, 2022

You want your time and effort to go toward content that is effective for your channels and your brand. Let’s explore video engagement metrics that help you understand organic performance across your biggest channels. The best way to pick the right metrics is to ask yourself: what are my channel-specific goals ? Card clicks.

Video Marketing 124

Video Marketing Youtube Click Rate Allocation 124

CoSchedule

JANUARY 27, 2023

A hype-instilling campaign across Instagram and YouTube that got people excited and ready to buy the footwear before the launch date. Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness). Their launch campaign? Wondering how?

Social Media 126

Social Media Social Marketing Examples Planning 126

Scoop.it

SEPTEMBER 30, 2022

Search using hashtags. If you want to write timely topics on your blog, track hashtags. The most simple hashtag strategy is monitoring social media sites like Facebook, Instagram, Twitter, or LinkedIn. The most simple hashtag strategy is monitoring social media sites like Facebook, Instagram, Twitter, or LinkedIn.

Tips 84

Tips CMS Development Blogger AIO 84

Sprout Social

NOVEMBER 10, 2022

Hashtags and keywords. Offer a few branded hashtags. Use a branded hashtag. Hashtags, sparingly. Include a branded hashtag. Another social platform that doubles as an effective search engine, YouTube, is where many people go when looking for answers. Sunny Lenarduzzi leverages this template on her channel.

Social Media 92

Social Media Brand Identity Branding Media 92

Convince & Convert

NOVEMBER 30, 2023

And here’s what it came up with: You can prompt ChatGPT to add emojis or hashtags if you are going to extend your campaign to Instagram and/or Twitter. Which hashtags are they using? Create my targeting settings and also come up with at least 5 copy ideas targeting entrepreneurs who may be interested in P2P loans.

Social Media 107

Social Media Advertisements Advertising Tools 107

SocialPilot

DECEMBER 6, 2023

The YouTube Algorithm YouTube is capable of keeping its users hooked for hours, thanks to its ranking signals which are as follows: Watch history: YouTube places major emphasis on your watch history and recommends content based on your past views. You can find more tips on the Facebook algorithms change blog.

Social Media 83

Social Media Paid Content Media Lead Ranking 83

Buffer

DECEMBER 14, 2022

Hashtags versus keywords : The method of discovery is another key difference between TikTok and traditional SEO. On TikTok, hashtags are used to help users find and discover content, so creators need to be optimizing videos and other content with relevant and popular hashtags.

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

SocialPilot

FEBRUARY 21, 2024

Even though it is not as huge as Facebook, YouTube, and WhatsApp, the platform is more engaging than its counterparts. You need to ensure that you monitor every mention or hashtag related to your brand – the influencer you are looking for could be right in front of you! #2: says Mariala PerCal , a small business owner.

Work Management 93

Work Management Planning Advertising Agencies Marketing Management 93

Sprout Social

MAY 11, 2023

Brand safety tools are automated solutions that protect your brand from threats on social media and other digital channels, including major reputational risks such as your ads appearing alongside distasteful content. Track branded hashtags and related keywords. Analyze how people respond to your organic posts and paid ads in one place.

Paid Content 130

Paid Content Tools Brand Identity Branding 130

Spiralytics

APRIL 12, 2023

YouTube YouTube is the world’s largest video-sharing platform, with over 2.1 Brands can use YouTube to promote their products or services through user-generated content (UGC) like vlogs, tutorial videos, and YouTube Shorts created by people who have no connection to the company but share their user experience.

Viral Marketing 62

Viral Marketing Word of Mouth Brand Identity Branding 62

ClearVoice

DECEMBER 2, 2021

McDonald’s shared the hourglass on digital displays as well as on its social media channels. This content marketing example shows the power of hashtags and social media. ” YouTube Series. The company developed a virtual hourglass that counts down to the daily evening meal. ” 13. Though the “Will It Blend?”

Examples 115

Examples Content Marketing Paid Search Agency Content 115

Sprout Social

JULY 21, 2022

Curate and promote user-generated content via branded hashtags. Much like image-based social sites, video hubs like YouTube, TikTok and Vimeo are attracting visitors in droves via visual content. Examples: YouTube, TikTok and Vimeo. Examples: YouTube Live, Facebook Live, Twitch and UStream. Video sharing sites.

Social Media 145

Social Media Social Marketing Media Curation 145

Sprout Social

OCTOBER 19, 2023

From shout-outs to call-outs, brands need a pulse on many channels to keep a clean reputation. While there’s no one-size-fits-all approach to monitoring, here’s a breakdown to get you started: Identify the platforms to monitor Reputation monitoring goes far beyond your owned channels. or G2), it goes far beyond that.

Marketing AI 96

Marketing AI Work Management Marketing Management Business 96

Sprout Social

FEBRUARY 3, 2022

Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . Similarly, posts and hashtags are not campaigns alone but can be part of a social media campaign. Choose your priority marketing channels. Measurable.

Campaigns 137

Campaigns Planning Paid Search Agency Advertising Agencies 137

Brandwatch Marketing

JULY 4, 2022

You can see what your top posts are, most used hashtags and tagged accounts, plus general stats on your number of posts, and followers. Hashtags are given the same treatment, plotted on a scatter graph to compare the most likes and comments per post. Quintly also covers Facebook, Twitter, Google+, LinkedIn, and YouTube.

Analytics 95

Analytics Tools Best Practices Tagging 95

Adobe Experience Cloud Blog

JANUARY 4, 2019

The biggest failures small businesses encounter in social media come from not knowing who their customers are, who they’re competing against, which channels to target, and how to engage their audience. Tip #2: Pick the Right Channel to Target. If you’re already active on social media channels, check their efficiency.

Small Business Marketing 134

Small Business Marketing Social Media Tips Media 134