Sprout Social

AUGUST 22, 2022

The answer is probably “YouTube.” And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 With 51% of consumers anticipating YouTube will be one of the social media platforms they use most this year, it’s a digital space your audience most likely uses.

Youtube 72

Youtube Features Social Media Ad Exchange 72

Marketing Insider Group

JUNE 14, 2021

To build a successful video marketing strategy, you need to set attainable goals, choose the proper channels and video types for your target audience, and optimize videos for search and social media. If you’re just starting out with video, start creating content for social media channels where you already have a solid audience.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Sprout Social

JULY 19, 2022

To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. What is hashtagging? How to use hashtags.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Marketing Insider Group

MAY 18, 2021

Look how Salesforce centers both their own team members and guests in their YouTube channel. Their header photo even looks like a cast lineup from an NBC show and reflects the diversity of their audience: YouTube. Tag Certain Employees in Your Content Marketing Posts. Plus, they already meet your brand’s culture.

Content Marketing 276

Content Marketing Planning Webinar Metrics Content 276

Sprout Social

OCTOBER 6, 2021

The first step in growing your following on any social channel is to make sure you know who to target with your content and that you’re creating content that your target audience will enjoy. Include the right hashtags. Just like on Instagram, Twitter and many other social media platforms, hashtags help users find your content.

Multi-Channel 133

Multi-Channel Marketing Budget Viral Marketing Ideal Customer Profiles 133

Sprout Social

APRIL 14, 2021

Instagram Reels, YouTube Shorts, Snapchat Spotlight) your brand can leverage the following six TikTok takeaways to influence strategies for your other social channels. There are more than 84 billion views (and counting) on TikToks with the hashtag #LearnOnTikTok. Influencers have been thriving on social channels for years.

Trends 145

Trends Effectiveness Marketing & Strategy Viral Marketing 145

Brandwatch Marketing

JULY 4, 2022

The report shows a wide range of engagement metrics, including most engaging tags, the best day and time to post, most popular location and even top filter, and highest engagement on sites outside Instagram. You can see what your top posts are, most used hashtags and tagged accounts, plus general stats on your number of posts, and followers.

Analytics 95

Analytics Tools Best Practices Tagging 95

Sprout Social

MAY 11, 2023

Brand safety tools are automated solutions that protect your brand from threats on social media and other digital channels, including major reputational risks such as your ads appearing alongside distasteful content. Track branded hashtags and related keywords. Analyze how people respond to your organic posts and paid ads in one place.

Paid Content 130

Paid Content Tools Brand Identity Branding 130

Sprout Social

JULY 21, 2022

Curate and promote user-generated content via branded hashtags. Much like image-based social sites, video hubs like YouTube, TikTok and Vimeo are attracting visitors in droves via visual content. Examples: YouTube, TikTok and Vimeo. Examples: YouTube Live, Facebook Live, Twitch and UStream. Video sharing sites.

Social Media 145

Social Media Social Marketing Media Curation 145

Marketing Insider Group

OCTOBER 21, 2019

You’ll need to schedule in enough time to create and publish content and then to allow it to propagate through social channels. Identify Your Main Content Channels. You should also think about the type of content you’re planning to produce and which channels are a natural fit for it. Tag your speakers and event partners.

Event Marketing 195

Event Marketing Marketing & Strategy Marketing Strategy Planning 195

Sprout Social

FEBRUARY 3, 2022

Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . Similarly, posts and hashtags are not campaigns alone but can be part of a social media campaign. Choose your priority marketing channels. Measurable.

Campaigns 137

Campaigns Planning Paid Search Agency Advertising Agencies 137

Adobe Experience Cloud Blog

JANUARY 4, 2019

The biggest failures small businesses encounter in social media come from not knowing who their customers are, who they’re competing against, which channels to target, and how to engage their audience. Tip #2: Pick the Right Channel to Target. If you’re already active on social media channels, check their efficiency.

Small Business Marketing 134

Small Business Marketing Social Media Tips Media 134

Navigate the Channel

MAY 24, 2023

In keeping with the launch theme, let’s channel NASA and provide some words for you about a quick, but thought-out launch of your new product. Before the launch, if your product is (almost) ready for distribution, create branded hashtags. Consider your keywords here, as they can’t conflict with your hashtags.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Sprout Social

FEBRUARY 1, 2024

Her YouTube channel and newsletter provide tips on how to use the tool. And now, Trello frequently collaborates with her to create content for their brand channels too. 5 ways to improve your social listening and foster customer advocacy Social listening isn’t just about tracking hashtags or counting likes.

Social Media 109

Social Media Ideal Customer Profiles Media Customer Satisfaction 109

TrustRadius Marketing

MARCH 2, 2022

If you’d like to add more users or more advanced features, or you’d rather start at a lower price tag, give one of these other tools a try. From the same base post, you can write a shorter caption for the Twitter post or remove Instagram hashtags from the Facebook version. Buffer offers many reporting and analytics features.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98

Sprout Social

OCTOBER 21, 2020

Fans also shared their excitement and experience using the hashtag #VisibleXRedRocks , which made it easy for Visible to later reach out to those fans and drive additional engagement and brand awareness. For example, a destination like Shedd Aquarium could create animal-specific tags for each of their posts.

Social Media 113

Social Media Media Analytics Custom Publishing 113

Sprout Social

APRIL 4, 2023

You can add links, hashtags, tag other accounts and add location tags. Why ephemeral content works for brands We see many brands using ephemeral content across channels. Semrush To promote their latest blog post or YouTube video, Semrush shares valuable highlights in their stories.

Marketing Strategy 116

Marketing Strategy Marketing & Strategy Planning Work Management 116

Sprout Social

NOVEMBER 11, 2019

Food for thought: Gen Z spends more time on YouTube versus the likes of Netflix. Encourage engagement through tagging. Piggybacking on the need to produce interactive content, much of marketing to Gen Z revolves around tagging. Enabling customers to tag themselves at your physical location. Instagram ambassadors.

Paid Search Agency 89

Paid Search Agency Tagging Mobile Advertising Eye-Tracking 89

Valasys

APRIL 22, 2020

Social media channels are amongst the most effective channels for brands to deploy their pieces of content to attract, engage, convert and retain the existing customers, as well as, the prospects. However, for this to happen marketers need to execute their hashtag marketing strategies correctly.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Planning Marketing Management 59

Lake One

AUGUST 2, 2022

Using short form video content , engaging within your niche is essential on platforms like TikTik, Instagram Reels, YouTube Shorts, or even Facebook. When it comes to messaging in today’s digital-focused world, you can’t get away with posting the same content and messaging across multiple channels. subscribers. followers on TikTok.

Video Marketing 52

Video Marketing Content Youtube Buyer Personas 52

Brandwatch Marketing

FEBRUARY 15, 2019

The report shows a wide range of engagement metrics, including most engaging tags, the best day and time to post, most popular location and even top filter, and highest engagement on sites outside Instagram. You can see what your top posts are, most used hashtags and tagged accounts, plus general stats on your number of posts, and followers.

Analytics 85

Analytics Tools Best Practices Tagging 85

Optinmonster

AUGUST 20, 2021

Many marketers understand that there are different channels for reaching out to new leads and customers. But only the BEST marketers understand that while these are distinct channels, they can work together to get even better results. This lets you combine feeds from Instagram, Facebook, Twitter, and YouTube. Email marketing.

Ideal Customer Profiles 84

Ideal Customer Profiles Youtube Bundling Social Media 84

Sprout Social

AUGUST 10, 2022

Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. You can use it across multiple online channels to keep an eye on specific keywords, phrases and hashtags. Use Smart Tags or create your own lists to find contacts. Stay on top of trends. Key features.

Marketing Budget 113

Marketing Budget Budget Programs Enterprise Management Work Management 113

ClearVoice

DECEMBER 12, 2019

Conference hashtags. One unconventional way to learn from what is being shared at a marketing conference is to simply follow along with the hashtagged content that is being shared from the event live on Twitter. A few examples of tagged content categories include: Branding. ClearVoice blog. It’s kind of staggering.

Conference 82

Conference Content Marketing Top of Funnel Planning 82

ConvertKit

JUNE 26, 2020

Your brand voice should be used consistently across all social channels and your website. It could be as simple as asking them to “like” your post or tag a friend in the comments. A big Mother’s Day brunch may not be in the cards this weekend, so tag the moms in your life to let them know you’re toasting to them from afar.

Practices 81

Practices Best Practices Landing Pages User-Generated Content 81

Sprout Social

DECEMBER 10, 2018

There’s also the fact that optimization varies from platform to platform when it comes descriptions and hashtags. Optimizing your Pinterest for business via photo tags and links instantly makes your Instagram content searchable for the long-term. Experiment with evergreen and trending hashtags.

Effectiveness 101

Effectiveness Tagging Advertising Funnels Custom Publishing 101

Huptech Web

OCTOBER 6, 2023

It’s those Instagram selfies with a brand-new outfit, that glowing review of a skincare product on a blog, or the unboxing video that pops up on YouTube from everyday shoppers who’ve already experienced the product. It’s even that random food vlogger on YouTube raving about the best cafe in town.

User-Generated Content 52

User-Generated Content eCommerce Trends Generation 52

Hubspot

APRIL 13, 2021

Before your event, it's a good idea to start posting about it throughout your content marketing channels. You can post CTAs in your YouTube videos, discuss the event in your blog posts, talk about it in a podcast, or post on social media. Create an event hashtag. Create social media hashtag. Run your hashtag.

Promotion 99

Promotion Banners Landing Pages Social Media 99

Sprout Social

NOVEMBER 26, 2018

Pick your social channels. If you’re trying to master the social media marketing basics of hashtags, tagging and social media etiquette, look no further. Although some might not regard YouTube as a traditional social network, the platform’s active and engaged community speaks for itself.

Social Media 105

Social Media Social Marketing Media Business 105

ConvertKit

AUGUST 7, 2020

You can find people by searching commonly used hashtags, seeing who has posted recently, or checking out who follows your peers. Don't forget about tagging other users! Tag other Instagram users in your posts to maximize your organic growth. . Use hashtags for extra traction. Maybe you used a different hashtag?

Organization 69

Organization Peer-to-peer Ideal Customer Profiles Organic Leads 69

Sprout Social

OCTOBER 16, 2018

Encouraging followers to tag themselves in photos not only serves as social proof but creates a steady stream of organic ads to seal the deal with skeptical customers. Through hashtags, such companies can create a powerful army of brand advocates to shout them out time and time again. Be sure to TAG us in your favorite memes, gorgeous!

Social Media 102

Social Media Media Tagging User-Generated Content 102

Sprout Social

MARCH 13, 2019

People don’t take the time to tag you for no reason. For example, monitoring industry-specific hashtags can help you understand what terms and types of content are resonating with your audience. Here’s a snapshot of a hashtag and keyword report from Sprout Social, highlighting branded and industry tags alike. Why, though?

Ad Building 105

Ad Building B2B Business Skype 105

Sprout Social

SEPTEMBER 7, 2022

You’ll want to ensure your overall messaging on TikTok is similar to all other platforms your brand has a presence on, but as a rule, TikTok content tends to be much different than the content you’ll publish on other channels. Nonprofit: If your business works with or supports a nonprofit, you can tag them right in your profile.

Brand Identity 89

Brand Identity Branding Advertising Agencies Paid Search Agency 89

Scoop.it

JANUARY 20, 2022

They open up new channels of contact, provided you’ve chosen the right person. Below you can see how Levi’s encourages clients to share photos in its clothes and tag them with a hashtag. Brand ambassadors often have their own blogs on Instagram, YouTube, TikTok, or personal websites. How do they do it?

eCommerce 84

eCommerce Brand Identity Branding Word of Mouth 84

Single Grain

JANUARY 18, 2024

Having a successful YouTube channel can be incredibly rewarding. However, many creators, particularly those just starting a YouTube channel, struggle with growth, often wondering why their content isn’t getting the traction they desire. These elements serve as key factors in how your videos are discovered and perceived.

Youtube 52

Youtube Advertising Channels CTR Storytelling 52

Hubspot

OCTOBER 23, 2018

It's important to note, I mean "theme" in the broad sense, as it relates to everything from hashtags and captions to Stories and photos. In every post, you'll see the same hashtag -- "#jointhemvmt". Tag a friend you'd like to eat this with." YouTube, on the other hand, invested in Instagram ads for an entirely different reason.

Business 77

Business Paid Search Agency Ideal Customer Profiles Tagging 77

Valasys

SEPTEMBER 21, 2021

To make good use of these channels, you can learn from past campaigns and brands which managed to strike a balance of creativity and originality. For example, if they think of “I want someone to write my paper for me ”, they should find relevant content on your social media channels.

Social Media 52

Social Media Examples Campaigns Media 52