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EE Voice – Broadening Your Leadership Listening Channels

Biznology

In today’s episode, we talk through our best strategies for expanding listening channels to make space for all this new traffic and keep it moving in the right directions. From surveys and focus groups to informal listening sessions, we cover approaches to soliciting feedback ? and offer you ideas on how to execute.

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Six Tactics to Take Your Marketing to the Next Level

Webbiquity

If you’re producing any kind of video content, you’ll need a YouTube channel. Don’t Forget About Focus Groups. When launching new campaigns, it’s helpful to hold focus groups with members of your target audience. The focus group might love the campaign and say that it is fantastic the way it is.

Tactics 268
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Expert Tips for Measuring and Analyzing Customer Feedback

SmartBug Media

Social media monitoring : Regularly engaging with customers on social networks and monitoring social channels can provide businesses with real-time, honest feedback from a wide range of demographics. Social media tools : HubSpot and Hootsuite help you easily monitor customer feedback across a range of online channels.

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How Chief Growth Officers Drive Growth Through Customer Experience

Vision Edge Marketing

The CGO has a more operational focus, whereas the CSO has a more strategic focus. The CGO is responsible for executing growth opportunities and driving revenue growth through various channels, by improving CX in each. Airbnb has a deep understanding of the customer’s journey. Gathering customer feedback is not a one-and-done.

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How to Understand Your Audience and Tweak Your Content Strategy Accordingly

Marketing Insider Group

They’re all over digital content and online channels. When you aggregate the lists from sales, the sales channel, business partners, marketing and customer service, you will see commonality of requirements across all constituent groups. This approach is changing the game. This shift is creating new needs and challenges.

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The Winning Social Media Content Strategy TV Networks Use

Convince & Convert

Posting the same social media content, in multiple channels, at the same time and hoping to achieve spectacular results hasn’t worked in years—the variances are just too great among what works in each venue. Posting the same social media content, in multiple channels, at the same time is no longer a winning strategy.

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Seven Ways B2B Tech Buying Behavior is Changing [Research]

Webbiquity

But two key points to note: Except for the simplest, lowest-cost purchases, buyers are part of a collaborative decision-making group, which often includes more senior workers as well. For marketers, this means using a variety of information channels to appeal to the broadest possible range of age cohorts.