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30 Email Marketing Statistics to Inform Your Mover Marketing Strategy

Porch Group Media

How Brands are Using Email as Part of Their Mover Marketing Programs. When it comes to mover marketing, email is a digital channel brands cannot afford to forego. With access to rich consumer audiences and insights, email enables marketers to reach movers early and target them at key points throughout the move journey.

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3 Steps to Turn New Movers into New Customers

Porch Group Media

3 Steps to Turn New Movers into New Customers. If you aren’t marketing to new movers – you’re missing out! each year, and the 2015 New Mover Report by Epsilon found that the average household spends about $9,000 on goods, services, financial, and insurance products. Personalization goes beyond using the individual’s first name.

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Email’s Role in the Marketing Mix

Porch Group Media

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Kickstart Your Email Marketing in 2023 Luci: Where do you see email’s role in the marketing mix? As you look at the whole marketing ecosystem, different channels will work at different times.

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Case Study: Email Marketing

Porch Group Media

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Kickstart Your Email Marketing in 2023 Kym: So we’re really excited about this one. They were very committed to social channels. The messaging and social channels were very similar.

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Mover Marketing: Direct Mail vs. Digital

Porch Group Media

Mover marketing has long been associated with direct mail. But, it’s time to start recognizing mover marketing for what it is today. Oftentimes, when people hear the term “mover marketing,” they immediately think of the flashy advertisements and coupon books that show up in their mailboxes once they’ve moved into their new homes.

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Mover Marketing Myths

Porch Group Media

New mover marketing, also known as “mover marketing,” targets consumers who are moving. The spending habits of movers are dynamic, changing drastically during the time of a move. So, why are some marketers still on the fence about mover marketing? Mover Marketing is Not a Widespread Practice.

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V12 Leadership Insights: What is Mover Marketing?

Porch Group Media

Welcome to the Movers and Shakers podcast. Anders Ekman serves as President of V12, A Porch Company, and works with leading brands to realize the economic and customer experience potential of modern mover marketing. The following content has been adapted from V12’s Movers and Shakers Podcast, which can be found here.