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Marketo and Facebook—Delivering The Right Message at The Right Time

Modern B2B Marketing

Author: Chandar Pattabhiram The right message delivered at the right time over the right channel to the right customer is the goal of every marketer. But today, Marketo and Facebook have started to make this goal a reality for social advertising channels.

The 17 Best Social Media Management Tools

Webbiquity

Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. Post to Facebook, Twitter and LinkedIn with one click.

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Trending Sources

Social media strategy leaders: Lisa Marcyes

Biznology

How has your work brought you to where you are now, a leader in social media strategy? Loving the social aspect that communities offered so much, I transferred into a social media channel management role. I currently manage all of the social media marketing strategy for Marketo.

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Engagement is Everywhere: Marketo’s Spring 2015 Product Release

Modern B2B Marketing

For the first time, we are making it possible for marketers to engage their customers on any channel–-email, web, social media, digital advertising, and more—all from Marketo. When you pair powerful technology and insights from Marketo with ad tech, marketing magic happens.

Cracking the Code for ROI: Linking the Marketo and Google Worlds Together

Modern B2B Marketing

We have integrated Marketo’s Engagement Marketing Platform with Google AdWords. In other words, if one of these prospects connects with a sales rep, and ultimately ends up purchasing, Marketo feeds that conversion back to Google AdWords.

30 B2B Social Media Tips for 2016

KoMarketing Associates

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Social media isn’t something you just do.

[Ebook] Why Omni-Channel Marketing Is the Key to Winning Consumers

Modern B2B Marketing

Author: Kristen Kaighn Back in the day, omni-channel marketing was really easy. It was a simpler time when people didn’t have “nomophobia” ( google it ), and the number of channels marketers had to interact with consumers on was limited.

4 Ways All Marketers Can Use Facebook’s Offline Conversions API to Optimize Campaigns

Modern B2B Marketing

Author: Mike Stocker Facebook’s recent announcement of their new Offline Conversions API generated a lot of buzz and excitement among marketers and for good reason. As a Facebook marketing partner, Marketo was excited to be a part of their launch announcement.

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Send Me to France! – Marketo @ Cannes Lions International Festival of Creativity

Modern B2B Marketing

The trip isn’t for vacation—instead, I’ll be a part of Marketo’s first ever delegation at the Cannes Lions International Festival of Creativity. So what’s a tech company like Marketo doing at a place full of advertising agencies and brand creatives?

Reaching Millennials With Social Media: A Healthcare Case Study

Fathom

Check it out now and learn how to engage millennials with a modern, comprehensive digital media plan. It’s simple; market to millennials on social media. Keep reading for OhioHealth’s strategy, execution, and success in targeting millennials with social media.

The Benefits of Embracing Real-Time Marketing on Social Channels and Beyond

Modern B2B Marketing

Within mere minutes of the power going out, Oreo had posted a photo of an illuminated Oreo cookie (seen below) that took the social media world by storm. They also drove their engagement rate through the roof with avid tweeters and listeners across Twitter and the social media world.

Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited

Modern B2B Marketing

Author: Jon Miller (@jonmiller) This is the 1,000th post to Marketo’s blog. Meanwhile, social media encourages them to share and compare, while mobile devices add a wherever/whenever dimension to every aspect of the experience. The social media revolution.

5 Ways to Make Your Social Media Marketing Rock

Modern B2B Marketing

Navigating the social media landscape can sometimes feel like a rock concert as well, with 1.71 billion monthly active users on Facebook, 313M active monthly users on Twitter, and over 450 million registered users on LinkedIn—all with different demographics and preferences.

How Facebook Instant Articles Could Change the Game for Content Marketing

Modern B2B Marketing

Author: Ellen Gomes Last October, Facebook quietly launched Instant Articles for iPhone, “a beautiful new way to read articles in the News Feed that is faster and more interactive than ever before,” according to the company. Brands today know and benefit from the power of social media.

How To Measure A B2B Social Media Program

KoMarketing Associates

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Social media came in at a distant 4th, with only 33% of respondents indicating social media to be effective. Social Media Discovery Attribution.

Introducing the Definitive Guide to Social Media Marketing

Modern B2B Marketing

Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% Social media is now status quo in a business’ digital presence. Users expect to see their favorite brands on social media and are having conversations about your brand—whether or not you’re a part of them.

How to Run an Effective Employee Advocacy Program on Social Media

Modern B2B Marketing

With over 2 billion active social media users , it only makes sense to encourage employees to chime in and share your brand updates with their social networks to increase visibility, share of voice, and exposure. At Marketo, we use a tool that measures total employee engagement (e.g.

5 Ways To Make Your Social Media Shine at Your Next Event

Modern B2B Marketing

Social media is invaluable when it comes to driving conversations and awareness around your event. Create a Solid Social Media Strategy. Outline which social channels you’ll use. Some channel features will lend to different occasions at your event.

Should Hospitals be on Facebook? Social Media Marketing for the Healthcare Industry

Modern B2B Marketing

Author: Chase McMichael Across industries, sophisticated organizations are now committing both time and money to their social media marketing campaigns. But the healthcare industry (including hospitals, B2B medical manufacturers, and health clubs) has hesitated to embrace social media.

3 Key Takeaways from Social Media Marketing World

Modern B2B Marketing

Author: Lisa Marcyes Last week, I was in sunny San Diego for Social Media Marketing World, where I had the opportunity to attend several amazing breakout sessions, hear from industry thought leaders, and meet incredible visionaries from the social media field. Social Media b2b Consume

7 Ways to Generate Leads on Social Media

Modern B2B Marketing

Author: Lisa Marcyes When you hear the term lead generation, social media probably isn’t the first thing that comes to mind…but maybe it should be. In this blog, I’ll outline seven ways that you can generate leads on social media: 1.

The Fundamentals of Increasing Web Traffic from Social Media

Modern B2B Marketing

Author: Daniel Kushner Social media marketing, for B2B companies, often means one thing: generating new leads. Make your web properties social media-ready. But first, your web presence must be social media-ready. Increasing social traffic = proof of social media promise.

What’s Ahead for Social Media: Live Video, Influencers, and Content

Modern B2B Marketing

Author: Lisa Marcyes Every year I look forward to the opportunity to travel to San Diego and attend Social Media Marketing World (SMMW) where I get to attend thought-provoking sessions, learn from top leaders in social media, and meet tons of brilliant marketers.

How to Pivot Your Social Media Strategy to Support Account-Based Marketing

Modern B2B Marketing

Part of transitioning to an account-based marketing approach includes reviewing your marketing strategy across channels—including social media. If you’re involved in your company’s social media marketing, you might be wondering what a shift to ABM will look like for you.

The ROI of Paid Social Media Ads

Modern B2B Marketing

by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. Facebook Promoted Posts.

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THE HACKIES: Pairing multi-channel attribution with lead scoring to improve marketing ROI

chiefmartech

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Today, we understand our target audience more deeply — where to reach them, what channels they use, and what content they consume.

6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile

KoMarketing Associates

Social media, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix. B2B Marketing: Facebook vs. LinkedIn. How B2B Marketers Are Scoring Big with Social Media. Marketing in Social Media: What Works for European Marketers.

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The 14 Best Marketing Automation Tools

Webbiquity

1) Marketo. Showcase reviews: MarketingLand, SmartBug Media, Comms Axis, SnapApp, Hunter & Bard. Enables marketers to create campaigns across channels including email, display search, video, and mobile, combined with lead management/nurturing and sales acceleration features.

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4 Simple Metrics to Prove the Value of Your Social Media Marketing Strategy

Modern B2B Marketing

Author: Jamie Lewis Most social marketers I know have been hard at work trying to build a robust presence on various social channels, be it Facebook, Twitter, LinkedIn, or Instagram. The primary function of social media is to have engaging conversations with your audience.

Building a Kick-Ass Social Media Dashboard

Modern B2B Marketing

by Jason Miller If you are tasked with building a social media dashboard to track your efforts, look no further than this post. That means cutting out the everyday metrics that litter and cloud up the social media manager’s real success story. B2B Marketing Social Media

4 Ways to Drive ROI with Facebook and Marketing Automation

Modern B2B Marketing

Author: Daniel Ho Facebook advertising is a powerful tool for marketers. Here are 4 ways to use Facebook, combined with data within your marketing automation system, to skillfully drive ROI. With Facebook Custom Audiences, you can deliver targeted ads to people already in your system.

Marketo’s Greatest Hits of 2012 – A B2B Marketing Retrospective

Modern B2B Marketing

As the year comes to a close and the threat of the Mayan Apocalypse safely behind us, I thought it would be interesting to collect Marketo’s most popular blog posts from the past year and revisit them as a Greatest Hits collection. Does Facebook Work for B2B Lead Gen?

The CIO and Social Media: Embracing Change

Modern B2B Marketing

Author: Greg Higham Seventy-five percent of Fortune 500 companies have Twitter, Facebook, LinkedIn, and other social media accounts, according to a recent study from the University of Massachusetts Dartmouth. Social as a Thoughtful Business Channel. Social Media

3 Pieces of Social Media Real Estate You Shouldn’t Overlook

Modern B2B Marketing

If you’re a marketing pro, you’ve probably prepared your messaging for social posts and scheduled your emails, but do you have a plan for the visual space on your social channels? Another set of under-utilized visual spaces are Facebook’s Pinned Posts and Twitter’s Pinned Tweets.

[Ebook] Introducing Our Big Social Media Brand Profile Lookbook Spring/Summer

Modern B2B Marketing

Author: Dayna Rothman Social media is all about the visuals. Whether it is your cover photo on Facebook, your sponsored post on LinkedIn, or your latest Instagram post, you need to attract the attention of your audience in an immediate, engaging, and relevant way. Facebook.

New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen

Modern B2B Marketing

But aside from simply posting it across your social media channels, what else can you do? Use the Problem-Agitate-Solve (PAS) formula on social media. In the example below, Wyzowl created a social banner for their Facebook page to promote their ebook.

5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. What tactics do you use to convert social media interest into leads?

A Day in the Life of a Social Media Manager

Modern B2B Marketing

How Marketo’s Social Media Manager spends her day: Twitter. Facebook. Check Twitter, Facebook, and G+ for mentions or anything that needs a response. Social media is a huge part of our marketing at Marketo, so we dedicate a lot of time to creating our social presence.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. has four Facebook pages, four Twitter feeds and two LinkedIn accounts. INDIUM : Social Media in manufacturing is a rarity.

A Content Conversation with Social Media Examiner Founder & CEO Michael Stelzner

Modern B2B Marketing

by Jason Miller When it comes to content marketing and social media marketing, expert Michael Stelzner is always at the top of the list. Recently I caught up with Michael, and he answered some very tough questions that content and social media marketers face everyday.