New Developments in B2B Loyalty Marketing
NOVEMBER 21, 2012
Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamification. . New developments in loyalty for business markets. Photo credit: Wikipedia.
How Your Business Can Survive The Ad Blocking Wars On YouTube
JANUARY 24, 2017
If you are promoting your company with video ads on YouTube, a portion of your targeted audience may be missing the message due to ad blocking software. In addition to squelching banners and other types of image and tech ads, ad blocking software can also block YouTube pre-roll ads.
What are the best social media platforms for your business?
grow - Practical Marketing Solutions
JUNE 1, 2015
However, if somebody subscribes to a blog or YouTube channel, they are asking for your content. Awareness may then lead to engagement and engagement may lead to trust, and even loyalty over time.
34 Compelling Content Marketing Stats and Facts
JUNE 16, 2015
In-person events are still the most effective channel for B2B marketers. The most effective content marketing tactics according to B2B marketers are: – In-person events (70%). There are 100 hours of video uploaded to YouTube every minute. (
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
The second-most popular tier includes YouTube, blogging and LinkedIn. More CEOs chose LinkedIn than chose Facebook, Twitter, YouTube, Google+ and Pinterest combined. 61% use YouTube and 39% Google+. YouTube is the second-largest “search engine” by volume of searches.
What is the role of content marketing in an ad-free world?
grow - Practical Marketing Solutions
NOVEMBER 21, 2016
With the exception of the news or a live sporting event, I never see ads on TV. Those provocations create awareness, interaction, and potentially loyalty and trust over time. Today, however, many of those channels are drying up. The “ influencer frenzy ” where brands are paying enormous amounts of money to be aligned with a YouTube star or Snapchat queen is really just beginning, and it’s all fueled by content. By Mark Schaefer.
How To Map Content To Your Conversion Funnel
MAY 25, 2016
It serves as a concise map of the customer journey and informs what kind of content your team should produce across your social channels. Which social channels are they active on? Step 4: Loyalty.
10 Ways to Use Social Networks for B2B Marketing
DECEMBER 13, 2011
The “big 5″ social networks have a definite “order of familiarity” to follow for proper social media etiquette: • Twitter, YouTube and Google+: you can follow/add virtually anyone you find interesting/relevant/influential. Facebook, LinkedIn, Twitter and YouTube all include their own powerful and popular internal search capabilities, and there are numerous social search engines that specifically search social networks and other social media sites.
19 Brands with a Cult Following (And What You Can Learn From Them)
NOVEMBER 7, 2016
These events also help to protect the In-N-Out Burger brand,” the company said in a statement, “in important regions like England and Southeast Asia.”. The Trader Joe’s Fearless Flyer newsletter is one of the brand’s dedicated marketing channels -- and people seem to love it.
75 Email Newsletter Content Topics You Can Use ASAP
APRIL 6, 2015
Consider this a digital friendship bracelet of sorts to ensure lasting email newsletter success: An upcoming event , trade show, workshop, or festival you’re hosting, participating in, attending, and/or sponsoring. Info and a sign up for your customer loyalty or rewards program(s).
4 Emails Your Service-Based Business Should Send
NOVEMBER 24, 2014
Once you’ve created your video, send an email including a screenshot of the video linking back to the video on your YouTube or Vimeo channel, or the video embedded on your blog or website. Their inbox allows me to occasionally drop in with an event.
11 Content Curation Tools Every Marketer Needs
MARCH 30, 2015
For the uninitiated, content curation is finding information relevant to your audience from a variety of sources and sharing it strategically through your communication channels. Now companies have started using Storify to broadcast the goings-on at events, Q&As, and product launches.
73 Experts Reveal B2B Marketing Trends to Leverage in 2017
DECEMBER 14, 2016
All of those are still important, but for 2017 these will be added to the list: Events: as important as online and social have become, live interaction is still best for getting immediate feedback and building trust. Event Engagement. Particularly on social channels.
11 Pro Tips for Better Business Blogging
MARCH 24, 2011
Reader Loyalty Cannot Be Bought There is no overnight method to create a respected and popular blog. Remember, general “hits are insignificant compared to loyal readers — and there is no way to build loyalty immediately.
The 16 Most Important Social Media Updates of 2012
NOVEMBER 27, 2012
They don't just ask people whether or not they like a location, but they use a combination of factors including tips, likes, dislikes, popularity, loyalty, local expertise, and check-ins from all over the world. Webinars, events, and conferences can now be broadcast to a larger audience.
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. A conversion path is a series of website-based events that facilitate lead capture. 98) YouTube.
What Your Traditional Marketing Education Didn't Teach You About Marketing Today
MAY 15, 2013
As a result, marketing education focused on empowering PR pros to identify key events to expose their executive team to key audiences, and choose the venue, message, and invite list accordingly.
36 (of the) Best Facebook Guides, Stats and Rants of 2010
JANUARY 10, 2011
According to Scott Meldrum, “Brands should market their Facebook page in every available channel they can, including their website, landing pages, email communications, and ad creative among other recommendations for increasing their following and level of engagement on Facebook.
Why Marketers Should Invest in Visual Content Creation
APRIL 9, 2012
But as Bob Dylan famously said, the times they are a changin’, and social media seems to be doing it more frequently than other marketing channels. Your customers are on at least a couple of the visually-friendly social networks like Facebook, Pinterest, YouTube, and Instagram.
Reflections on Manufacturing Marketing from Fire Dept. Instructors Conference 2014
APRIL 25, 2014
About the Event. The event was hosted in the historical Indiana Roof Ballroom with good food, drink and entertainment. Observation #2: Firefighters have strong, generational brand loyalty. Combat Challenge.
Social Marketing Wisdom from the Insurance Industry – Really
AUGUST 26, 2011
His best story actually had nothing to do with insurance but everything to do with using social marketing to build loyalty and word-of-mouth awareness. The insurance company’s YouTube channel has had more than five million views, many for its TV commercials.
You must commit to reddit to succeed
JULY 24, 2012
Many people use the same handle on reddit as they do on YouTube, message boards, and on Twitter, which is smart if you want to be transparent and let people on reddit who casually Fisk you know that you have nothing to hide and have an online historical context (but stupid if you want to elude detection or don’t want me – or someone like me – to find you, actually). Image via CrunchBase.
The 2011 #Nifty50 Top Twitter Men Reprise
JUNE 6, 2011
Michael has been working in marketing and sales for over 17 years in various roles where he uses customer insights to drive sales, ROI and customer loyalty through effective sales and marketing strategies. Tony is a frequent speaker at industry and academic events.
How to Run a Twitter Campaign the Right Way (#JayZSyncShow)
MARCH 14, 2012
It was an interactive, 90-minute event hosted Monday night that was broadcast live in Austin, live on YouTube , on the Vevo mobile and tablet platform, and now on-demand until March 19th on Xbox Live and the American Express Twitter account and YouTube channel.
19 New Featured Sources on the B2B Marketing Zone
JULY 26, 2010
B2B Voices ( Trade Youtube Twitter Leads Sales ). Paul Gillin ( Event Marketing Communities Forecast Loyalty Custom Publishing Direct Marketing Event ). Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ).
Save the Date! 2010 September B2B Marketing Happenings & Goings-on
SEPTEMBER 8, 2010
Here's what's on tap for marketing industry events for September. September 21–22, ad:tech London, UK: ad:tech London is the UK’s essential free to attend event for professionals seeking to stay ahead of the latest interactive media, advertising and marketing trends.