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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

We’re seeing a shift away from calendar-year budgets and planning in favor of short-term and more agile endeavors. According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Shorten That Planning Cycle.

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Retail marketing trends you need to know in fall 2023

illumin

Right now there are several retail trends to consider when building out a marketing plan. The latest research from eMarketer shows just how important consumer behavior and preferences are when building out a new ad strategy. According to eMarketer , “Creative execution is the No.

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Navigating CTV Advertising: Taking Control in a Fragmented Landscape

Choozle

With the rise of over 32,200 linear channels and 89 streaming video sources in the US alone, viewers have unprecedented access to a vast array of content. This explosion of options has revolutionized media planning. Integration with other channels is paramount for optimal outcomes, fostering a genuine omnichannel strategy.

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Podcast Marketing Statistics for Businesses

Spiralytics

As their popularity continues to rise, businesses are starting to leverage channels such as TikTok and Instagram Reels to showcase their content and products. It’s no wonder that 51% of listeners pay more attention to the format’s ads than any other media. hours per week listening to podcasts.

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Nine Social Media Marketing Stats You Can Use

Webbiquity

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). We’re now long past the days of having to “sell” business executives on the value of social media for marketing. eMarketer ).

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Innovations in Search and Social [September 2023]

QuanticMind

What’s new in the realms of paid search and social media? This month, Amy Rumpler, SVP of Search & Social Media Services, compiled all the latest news, trends, and resources for easy access. eMarketer has projected that influencer marketing will grow 3.5 eMarketer has projected that influencer marketing will grow 3.5

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Marketing Research and Studies News Reports: Twitter’s Decline?

ClearVoice

More than one-third of marketers plan to increase email marketing budgets in 2022. Based on new data that shows that a full 37 percent of marketers expect to increase their email marketing budget in 2022, it appears that email will continue to be a major marketing distribution channel next year.