LiveIntent Featured in eMarketer’s Email Marketing 2019 Report


When the good folks at eMarketer asked if LiveIntent would like to participate in their Email Marketing 2019 report, they didn’t need to twist our collective arm. eMarketer estimates nearly 91% of US internet users will send at least one email each month in 2019. The eMarketer report also addresses a critical threat – email overload. And unlike other logged-in media channels, we believe data should flow to brands, not away from them.

How Channel Integration Benefits Digitally Native Organizations


Over the last 15 years, the retail industry has undergone a major transformation thanks to the growing use of digital shopping channels by an increasing number of consumers. Cross-channel Marketing Customer Data Retail


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Performance Marketing: Key Channel Considerations


At the start of 2021, the top priority among marketers worldwide was to generate more quality leads, according to eMarketer. Performance marketing can be used across a variety of channel, including: . 3 Key Channel Considerations for Performance Marketing.

Tools Marketers Need For Cross Channel Marketing Attribution


This edition: cross channel marketing. 3 TOOLS FOR CROSS CHANNEL ATTRIBUTION. The IAB’s recently released survey results confirmed what most marketers and advertisers are already thinking—2016 will (and has to be) the year for cross channel attribution. of respondents claim that they are planning to shift their focus to solving cross-channel measurement, attribution and audience matching challenges. Four Key Principles Of Cross Channel Marketing.

Best Practices for Engaging Your Go-To-Market Sales Teams

Speaker: Ruth Stevens, President of eMarketing Strategy

Join Ruth Stevens, President of eMarketing Strategy, for her webinar all about the key strategies for post-lead marketing, from reaching the entire buying group, and delivering a steady stream of personalized content and messaging to help them make a purchase decision, keep buying from you, buy more, and provide you with glowing recommendations and referrals.

The new Myspace? Which social channels are here to stay


Facebook is struggling to attract younger users, according to a study from eMarketer. The nature of recent and rapid development for social channels suggests the answer to this is anything but clear-cut. Even so, all social channels can learn from Myspace - the decline of which is widely believed to have been accelerated by its limited ability to evolve its proposition and innovate. All social channels can learn from Myspace’s slowness to evolve and innovate.

50 Facts about online consumer behavior not to ignore


eMarketer ). Global State of Multi-channel Customer Service Report ). 81% of consumers research online before buying. ( GE Capitol ). If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online consumer behavior is key for any business. Here are 50 facts about online consumer behavior not to ignore. They start from finding your audience and selling to them to satisfying them and keeping them satisfied.

Kerel Cooper talks to eMarketer about the beauty of newsletters


Kerel Cooper, senior vice president of global marketing at LiveIntent, discussed these advantages in a September podcast with Nicole Perrin, an eMarketer principal analyst at Insider Intelligence. What do grocery delivery, online shopping, remote work, and email newsletters have in common?

What are CMOs’ Most Important Media Channels?

V12 Data

What are CMOs’ Most Important Media Channels? More data, new technologies, daily digital advancements – these all contribute to more empowered consumers with access to more channels on which to research and purchase. As the world continue to shift online, CMOs are doing the same, prioritizing digital media more so than other traditional channels. The top channels CMOs prioritized as being very important or extremely important included: Social media – 79%. eMarketer ).

Spin A Story That Stands Above The Noise: Content Marketing Tips From ?Ardath Albee


Join Ardath Albee , author of eMarketing Strategies for the Complex Sale , and our community of modern marketers at Eloqua Experience 2013 at the Hilton Union Square in San Francisco. Grow engagement consistently across channels. Content Marketing Ardath Albee B2B marketing events brand story Eloqua Experience 2013 eMarketing Strategies for the Complex Sale engagement storytelling for marketers

The simple truth about what’s driving digital next year


This isn’t about whether or not Snapchat will catch on as the social network or the messaging platform or marketing channel of the future. In an interview with eMarketer , the co-founder and CEO of retail software provider Mappedin , Hongwei Liu, said : “People used to have time to browse in-store—it was how they discovered.

21 Spectacular SEO and Search Marketing Stats and Facts


eMarketer ). 61% of CMOs say search engines are an effective marketing channel. Marketing Research Search Engine Marketing Search Engine Optimization (SEO) 41 Stories Berrie Pelser Caroline Nicander Mohr digital marketing budgets eMarketer Google advertising revenue John A. Social may be sexy, but search still pays the bills.

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Who Will Win the War for TV Ad Dollars?


Overall, eMarketer has the percentage of “cord-cutters” and “cord-nevers” (people who have never paid for traditional TV) increasing by a steady 8 percent each year through 2017, 2018, and 2019. Magna Global , Zenith , and eMarketer all predict it will happen sometime in 2017. ” So the company enlisted BuzzFeed to run its Snapchat channel, which ended up driving 190 million minutes in attention time. The cycle keeps repeating itself.

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The Rise of Account-Based Marketing, in 7 Charts


As eMarketer points out , the concept of ABM has actually been around for more than a decade. Email has proven itself to be one of—if not the most—effective channels for B2B marketers thanks to its intimate nature. While email will likely remain a key ABM channel, many other channels are quickly catching up. ROI account-based marketing eMarketer marketing funnel marketing stack MarTech sales

6 Content Marketing Channels You Need to Develop in 2019


As technological advances open up more channels through which to reach audiences, and consumers become more aware of what kind of content they like, it’s important to make sure that you’re up on the trends, experimenting on the right kinds of content, and checking the right metrics—ones that actually impact your bottom line. According to emarketer, global AR ad revenue hit $428 million in 2018 , and will jump to over $2 billion in 2022. Reading Time: 5 minutes.

B2B Lead Generation Blog: Getting your sales channel to really follow-up on sales leads

B2B Lead Generation

« Embattled CMOs share strategies to improve marketing influence | Main | E-Mail Marketing Relevance Tips And Resources For B2B Lead Generation » Getting your sales channel to really follow-up on sales leads B2B marketers know getting field sales people to follow-up on sales leads is tough but getting channel partners (VARs, resellers and distributors) to follow-up and close-the-loop seems down right impossible.

B2B Demand Generation: Picking the Right Channels for your Content

Inbox Insight

60% of marketers create at least one piece of content each day ( eMarketer ). You may be creating killer B2B content but without the right distribution channels to scale up your efforts and reach the right audience, at the right time – who’s going to see it? This expert guide runs you through some of the digital distribution channels at your disposal. Once you know how other content professionals leverage them, you’ll be better set up to design your own multi-channel mix.

Social media in B2B: from platforms to content… Ten years later.

Exo B2B

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Here is one of the graphs from the eMarketer study. Channels, strategies and content. In fact, all social media studies and their use in B2B now focus on which are the best social channels to put strategies and content into action rather than on platforms initiatives. What is the relevance of social media for B2B?

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Nine Social Media Marketing Stats You Can Use

Webbiquity SMM

Social media ads are tied with sponsored posts among the most trusted channels by consumers when making a purchase decision. Four channels were less trusted than social media ads: online banner ads, mobile phone ads, ads in podcasts and online pop-ups. eMarketer ). According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin).

Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

Try These Traditional Tactics Now Share In a recent article from eMarketer, “ Is Social a Source for B2B Leads? ”, a survey from Leadforce1 is highlighted showing that social media is not producing the kind of engagement that drives leads. But social media has opened up a channel. Other channels have not closed yet.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. 30% of the world’s entire population is now online, and social networking is the most popular and time consuming online activity—with users spending more than one fifth (22%) of their time engaging on social media channels. eMarketer ). eMarketer ). eMarketer ). eMarketer ).

The M.E.R.R.Y. List of Holiday Email Marketing Tips


eMarketer estimates that overall retail sales grew by 3.5% of all shopping transactions during the holiday season achieving the rank of third highest marketing channel to attract consumer purchasing. Last year no other marketing channel brought in more sales than email with almost a quarter of all sales directly coming from email campaigns during the days between Thanksgiving and Cyber Monday.”. There are a vast number of marketing channels you have to consider each day.

Email isn’t dead, but it sure is low on gas

Heinz Marketing

If consumers can’t control it, they can’t trust it, and they invest their mindshare elsewhere, which is why email engagement was down by double digits in some markets last year: 11% decline in CTR – eMarketer. 17% decline in click-to-open – eMarketer. They’re going to their individual channels of choice. The future belongs to channels of choice. For some folks, that go-to channel is still email, which has its upsides.

Email Marketing Trends and Stats


Email marketing consistently ranks among the highest ranking channels producing revenue and a strong return on investment. 91% of participants recorded email marketing as the most effective channel for delivering revenue results. Other notable marketing channels include: display (81%), paid search (72%) and SMS (54%). The top three most effective marketing channels according to marketing professionals worldwide are email marketing, company website and social media.

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Lead exponential digital growth through publishing and advertising


The largest category of ad spending will become “total digital” in 2017, surpassing TV advertising according to eMarketer. As you do anything digitally, responsive cloud publishing brings you an embedded, invisible channel that is part of each step you take: You can ask for your “next best step” or the “short path to your goal.” Lesson for Leaders. Advertising is the Internet’s main business model.

B2B Digital Advertising Spend Growth Stays Steady in 2020 While Everything Else Changes

KoMarketing Associates

New research from eMarketer shows that it’s up 22.6% COVID-19 has made it extremely difficult to hold almost any in-person events for 2020, so many B2B marketers have reallocated some or all of their in-person events budgets into digital channels.

Digilant Announces MAIA: Programmatic Power With Human Insights


According to a recent report by Forrester , no one DSP or ad-tech platform exists that addresses the full range of omni-channel buying needs. Never before have marketers been forced to be so adept across so many channels, or has it been such an ongoing challenge to serve up “the right ads, to the right audience, at the right time and cost”. According to eMarketer , 73% of U.S. MAIA, by Digilant, offers media buyers and brands : Omni-channel media buying and execution.


What’s Holding Back Your B2B Lead Generation?


Source: eMarketer. In the same study quoted by eMarketer , this year’s number 1 goal for marketers is to improve the quality of leads. Demand Generation Lead Generation B2B lead generation B2B marketers b2b marketing home improve lead quality Lead Conversion lead generation challenges quality of leads social media channels “Let it Go, Let it Go…Can’t Hold It Back Anymore”. FROZEN.

Why You Can’t Write Off Email Marketing—It Beats Social Media


But while email is no longer the preferred personal communications channel among the younger generation, for business communication, it still rocks. Some more research and statistics worth considering: An Economist Intelligent Unit survey of UK and US users in 2013 showed that email ranks as the top outreach channel for all stages of the purchasing process. An eMarketer survey shows 55% of B2B and 52% of B2C respondents citing content as the hardest tactic to execute.

Over Half of Global CMOs Are Making Data Driven Decisions


It would appear global marketing leaders are getting that message, at least based on the findings below via eMarketer. In more research via eMarketer 40% of marketers saw an increase in revenue as a result of utilizing a data driven marketing approach from Q1 to Q2 2016. Today, certain technologies can link all the unique cross channel identifiers of a customer back to a single unique identifier.

Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Research from eMarketer released in August projected B2B ad spending to grow by 22.6% Researchers and analysts with eMarketer attribute this to the shift towards content and online events which often need paid promotional channels to reach new audiences. eMarketer.

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Why CMOs Should Embrace Ad Blocking


According to eMarketer "the percentage of people using ad blockers is growing at a significant rate, though blocking established much of its presence earlier in the decade." This finding is from their recently-released report Ad Blocking in the US: eMarketer's Updated Estimates and Forecast for 2014–2018 which also revealed that the majority of ad blocking occurs on desktop vs. mobile.

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ZoomInfo Targeted Audiences, the Next Chapter in Targeted Advertising


According to research from eMarketer , programmatic budgets have been growing steadily in the US every year since 2019. . According to eMarketer , 80 percent of advertisers admit that third-party data is unreliable.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. eMarketer ). eMarketer ). eMarketer ). Of those using this channel, social media accounts for 32% of SMB marketing activities. Different social media channels serve different purposes. eMarketer ). eMarketer ).

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Digilant Appoints VP of Client Services to Further Accelerate Growth


Additionally, the onset of the COVID-19 pandemic brought with it an increased demand for omnichannel media strategy as emerging channels such as Connected TV (CTV) and Audio skyrocketed in popularity among consumers. Digilant Appoints VP of Client Services to Further Accelerate Growth.

Is Anyone Actually Looking at Your Mobile Ads? And Other Mobile News


Cross-channel marketing. Digital ad forecaster eMarketer is asserting that the majority of US display advertising dollars will be bought through programmatic channels by 2017. By 2017, eMarketer says, mobile programmatic will be worth $20.4 Welcome back to the The Friday Five. Every Friday we'll curate five relevant and recent articles on one specific topic and present them here for your viewing pleasure.

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Behold the Ongoing B2B Mobile Marketing Disconnect


That's the title of a recently release report from eMarketer on the state of B2B marketing and advertising for 2017. In their report, eMarketer shares the findings of various research done on the subject of mobile marketing and B2B marketers, which I'll get to in a second. In order to meet this evolution in device behavior, B2B companies must reframe the mobile experience across marketing and advertising channels along the path to purchase."

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