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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

And who better to guide you through this than the pros who live and breathe effective content distribution every day? Its integration with Outbrain’s network makes it a powerful tool for effective paid content distribution , catering to the needs of modern digital marketing. Why Zemanta? Why Outbrain?

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50% of B2B Marketers Now Cite Social as Most Effective Digital Channel

KoMarketing Associates

Wpromote recently published the “2022 State of B2B Digital Marketing” report, and statistics indicated that the majority of B2B marketers (50%) now cite social media as their most effective digital marketing channel in terms of driving revenue. This is followed by content marketing (47%) and email (41%).

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3 Effective B2B Client Retention Tactics That Will Stand The Test of Time

Marketing Insider Group

This makes it essential for businesses to place greater effort toward establishing solid B2B client retention tactics and practices. The exact tactics and their execution are very likely to vary depending on business type and industry. Every company’s client retention strategy will look different.

Tactics 239
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Try These Top B2B Influencer Marketing Tactics

Top Rank Marketing

Not only that, but our original industry research helps shed a broader light on the B2B influencer marketing tactics being used most today. Top B2B influencer marketing tactics B2B marketers are using a variety of different channels and mediums to reach audiences with their influencer campaigns.

Tactics 114
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How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

How to leverage online events, like webinars, as effective replacements for live events. Top tactics and channels for reallocating event marketing dollars. Whether marketers are planning on live events this Fall and where budgets slated for live events are going.

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90% of Marketers Now Cite SEO as a Top Marketing Channel

KoMarketing Associates

Growthbar recently released the results of its “State of Content Marketing and SEO in 2022” survey, and data suggested that 90% of marketers now consider SEO to be in their top three when it comes to marketing channels. Specifically, 91% of B2B marketers cited SEO as a top three digital marketing channel as well.

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The B2B case for retention marketing: 7 key tactics

Martech

This article outlines essential retention marketing strategies and tactics tailored specifically for a B2B context to strengthen customer relationships, prevent churn and maximize lifetime value. They expect to do business through digital channels. They are the firm’s digital-channel experts. This last one is a biggie.

Tactics 133
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An Actionable Guide to Building Out an Account-Based Marketing Strategy in a Single Quarter

Speaker: Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus

Or maybe you’ve done your research on ABM, understand the benefits, and now you want to see some tactical ways on how to get started? The most effective channels to use in today’s world to get your brand in front of your most important accounts. How the TEAM framework relates to an effective go-to-market strategy and plan.

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7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. But doing it effectively to optimize results is also the top challenge marketers face. How to embrace new channels for brand and audience building.

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The Art and Science of Explaining Your Product Strategy

Speaker: Jason Tanner, CEO of Applied Frameworks

However, effective communication of product strategy often presents challenges for product leaders. Further, organizational leaders, channel partners, customers, and other stakeholders also require transparency to align efforts in support of the product strategy. Effectively communicate product strategy.