channel Effectiveness Related Topics 
PureB2B
MARCH 7, 2024
The post B2B Tech Vendors Need Effective Communication Strategies to Build & Support Their Channel Partner Program appeared first on DemandScience.
KoMarketing Associates
AUGUST 10, 2022
Wpromote recently published the “2022 State of B2B Digital Marketing” report, and statistics indicated that the majority of B2B marketers (50%) now cite social media as their most effective digital marketing channel in terms of driving revenue. This is followed by content marketing (47%) and email (41%).
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KoMarketing Associates
DECEMBER 21, 2021
Litmus recently conducted its “2021 State of Email Report,” and statistics suggested that email marketing still tops marketers’ list of most effective marketing channels. Email remains largely significant to marketers, and as a result, new research indicates that they will be increasing their investments in this area in 2022.
KoMarketing Associates
SEPTEMBER 8, 2022
As marketers look for new ways to connect with their customers and prospects, new research indicates that social media marketing has grown in importance as a marketing channel. HubSpot recently published its “State of Inbound Marketing Trends” report, and statistics suggest that social media (44%) has become the top marketing channel in 2022.
Speaker: Michael Brito, EVP, Zeno Group
So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? Michael Brito, EVP at Zeno Group has an effective and repeatable answer: use audience intelligence!
Marketing Insider Group
DECEMBER 18, 2023
And who better to guide you through this than the pros who live and breathe effective content distribution every day? Its integration with Outbrain’s network makes it a powerful tool for effective paid content distribution , catering to the needs of modern digital marketing. Why Zemanta? Why Outbrain?
Marketing Insider Group
DECEMBER 18, 2023
Effective marketing strategies for complex products are essential to driving business growth. Effective marketing works in reverse. It can help you channel your unique industry insights and knowledge into relatable content while simultaneously speeding up the process and cutting down on costs.
Speaker: David Crane, Head of Content & Thought Leadership, Integrate
The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018.
Speaker: Tom Pick, Independent B2B Digital Marketing Consultant
Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. But doing it effectively to optimize results is also the top challenge marketers face. How to embrace new channels for brand and audience building.
Speaker: Ruth Stevens, President of eMarketing Strategy
Success tips for improving the effectiveness of your engagement channels. Ways to craft a personalized contact strategy for each buying role at each stage in the buying process. The key metrics to drive your thinking and declare success (Hint: it’s not revenue!). You don't want to miss out on this amazing webinar!
Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity
How to leverage online events, like webinars, as effective replacements for live events. Top tactics and channels for reallocating event marketing dollars. Whether marketers are planning on live events this Fall and where budgets slated for live events are going.
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One clear advantage is to understand the unique phenomenon commonly referred to as The Gemini Effect. In such a complex environment, how can loyalty marketing help? When a customer has achieved a specific threshold based on purchase and other advocacy behaviors, they have earned a reward.
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Marketers highly value email as an effective, reliable channel to engage with your audience and drive revenue for your company. Yet, to reap the benefits, you must ensure your campaigns reach their intended recipients.
Speaker: Brian Carroll, CEO & Founder of markempa
The single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity. There has never been more marketing channels to reach potential customers. Today’s sales and marketing environment is a paradox. But, connecting and building trust with buyers has never been harder.
Speaker: Jason Tanner, CEO of Applied Frameworks
However, effective communication of product strategy often presents challenges for product leaders. Further, organizational leaders, channel partners, customers, and other stakeholders also require transparency to align efforts in support of the product strategy. Effectively communicate product strategy.
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