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4 tips to improve your YouTube channel


If you’ve turned to YouTube like many other businesses, you need to know one rule, and it’s one that is tough for many to execute. Publish quality content on a regular basis for success; 300 hours of video are uploaded to YouTube every minute so you need to ensure your video is worth watching.

4 tips to improve your YouTube channel


If you’ve turned to YouTube like many other businesses, you need to know one rule–and it’s one that is tough for many to execute. Publish quality content on a regular basis for success; 300 hours of video are uploaded to YouTube every minute so you need to ensure your video is worth watching.

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What Your Traditional Marketing Education Didn't Teach You About Marketing Today


And luckily, today we''re announcing our new Inbound Marketing Certification program to help marketers and aspiring marketers alike bridge these gaps in marketing education.

Leadership Secrets of the CMOs: Get Uncomfortable and Start Connecting the Dots


It’s happened to large corporations who believed they were sitting pretty at the top of the market until one day, all of a sudden, sales dropped, stocks plummeted and customers couldn’t wait to switch loyalties. Social media channels offer a useful listening post to further enable this.

Influencer Marketing: The Power of the “Micro-Moment”

Onalytica B2B

In addition to this, YouTube videos with “review” included in the title have also reached a total watch time of 50,000 years on mobile alone in the last 2 years. Working with the influencers that your customers follow and trust to produce valuable content on these channels is a great was to get your brand directly in front of your customers in a non-invasive way. This need to satisfy their immediate requirements also discourages brand loyalty. Education Marketin

4 Attributes of Your Next Content Marketing Superstar

Modern Marketing

educating the audience on product benefits or the industry. ?improving building trust, loyalty, and credibility amongst customers. With more than 3 Billion video views on YouTube every day, uploading videos to your company channel can greatly enhance exposure to your audience. Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. He is responsible for Curata's marketing strategy and all related activities.

How to Get More Targeted Leads (a B2B Playbook)


From improving customer loyalty to lead nurturing, brand awareness, and engagement. On top of that, buyers are much more educated - 90% of the buying process is over before a salesperson talks to a lead. . Email is clearly the most popular followed by a number of social channels. .

Effective Marketing Strategies for B2B Companies

KEO Marketing

There are many types of content that B2B buyers find compelling if the messages help to educate them and solve their pains. Use the appropriate social media channels. As a business to business (B2B) company, lead generation is an essential part of your marketing and sales strategy.

Social Engagement Stories From SXSW

Modern Marketing

People from all kinds of industries are here, from B2B marketing, to sports education, to non-profit and kick-starters, to film and music. Marketers need to create a constant stream of relevant and engaging content, in real time, on the right channel. They also hired Dude Perfect , a team of guys who have become famous for their YouTube videos, to do a video with Odell Beckham Jr. Austin is buzzing with the thrill of SXSW this week.

Blurred Lines: Where Does Marketing End and Sales Begin?

Marketing Action

Social media provides key channels all across this entire process. This is about more than just buying something; it’s about creating a trusted relationship that will continue during the purchase and loyalty period. Loyalty. Multi-channel strategies.

73 Experts Reveal B2B Marketing Trends to Leverage in 2017


Self directed B2B buyers educating themselves through the sales cycle can be engaged through the entire sales process with mobile video. Your audience is spread across so many channels and it's so expensive to build an good sized audience on these channels.

10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment

Content Marketing Institute

Thrive in virtually any content platform – e.g., when embedded on your website or blog; shared via emails, through mobile apps, or on third-party video sites like YouTube; or incorporated into SlideShare presentations, live events, and webinars. Customer satisfaction and loyalty.

11 Pro Tips for Better Business Blogging

delicious b2bmarketing

Write something that educates, inspires and informs your audience. Reader Loyalty Cannot Be Bought There is no overnight method to create a respected and popular blog.

Why Traditional Marketing Isn’t Moving Aside—Even for Content Marketing

Content Standard

Picture this: You’re sitting down after a long day of work, potentially with a glass on wine in hand, flipping through the TV channels and trying to decompress from the day. Red Bull knows that’s precisely what a great marketing strategy should do for you: build brand loyalty.

The 16 Most Important Social Media Updates of 2012


They don't just ask people whether or not they like a location, but they use a combination of factors including tips, likes, dislikes, popularity, loyalty, local expertise, and check-ins from all over the world. Interviews can now take place on a new channel.

42 Experts Explain How to Get Better Qualified Leads with Interactive Content


From a marketing perspective, its purpose is to educate a certain audience about an issue. Dryrun is developing an interactive quiz model to engage users on-site and via selected social channels. The video was distributed via email, as YouTube was still a seven years from existence.

The Ultimate Dictionary of Marketing Terms You Should Know


When blogging for a business, marketers should create posts that are optimized with keywords that their target audience is searching for and provide helpful, educational material to these readers. Long-tail keywords: unicorn games online, unicorn costumes for kids, unicorn videos on YouTube.

Digital Marketing Glossary, Part 2

Marketing Action

In essence, the press and/or your customers become a free distribution channel for your marketing messages. Integrated campaigns: Marketing campaigns that use an array of channels or tactics in a coordinated fashion. It also enables the measurement of campaigns and channels.

Cable 27

Social Marketing Wisdom from the Insurance Industry – Really

Paul Gillin

His best story actually had nothing to do with insurance but everything to do with using social marketing to build loyalty and word-of-mouth awareness. The insurance company’s YouTube channel has had more than five million views, many for its TV commercials.

Reflections on Manufacturing Marketing from Fire Dept. Instructors Conference 2014


It’s important to educate and leverage technology to combat these new fires.” Observation #2: Firefighters have strong, generational brand loyalty. Combat Challenge.

The 2011 #Nifty50 Top Twitter Men Reprise


Michael has been working in marketing and sales for over 17 years in various roles where he uses customer insights to drive sales, ROI and customer loyalty through effective sales and marketing strategies.

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

One of the key findings from the study was that B2B marketers are realizing that developing brand awareness among their customers’ customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors.

Save the Date! 2010 September B2B Marketing Happenings & Goings-on

MLT Creative

Atlanta, GA: Join BMA Atlanta and friends to hear about the success of VeriFone's product launch using Facebook and other channels to drive awareness and leads for their PAYware Mobile solution and the positive effect this has had on their business.