4 tips to improve your YouTube channel
FEBRUARY 13, 2017
If you’ve turned to YouTube like many other businesses, you need to know one rule–and it’s one that is tough for many to execute. Publish quality content on a regular basis for success; 300 hours of video are uploaded to YouTube every minute so you need to ensure your video is worth watching.
What Your Traditional Marketing Education Didn't Teach You About Marketing Today
MAY 15, 2013
And luckily, today we''re announcing our new Inbound Marketing Certification program to help marketers and aspiring marketers alike bridge these gaps in marketing education.
Leadership Secrets of the CMOs: Get Uncomfortable and Start Connecting the Dots
MARCH 25, 2014
It’s happened to large corporations who believed they were sitting pretty at the top of the market until one day, all of a sudden, sales dropped, stocks plummeted and customers couldn’t wait to switch loyalties. Social media channels offer a useful listening post to further enable this.
Why Video Is The Answer To Employee Communications Teams’ Prayers
SEPTEMBER 28, 2016
Think of all the video you watch; we enjoy it so much that we watch 4 billion videos on YouTube per day, and we spend 6 billion hours watching video on YouTube per month. It’s why people watch how-to videos on YouTube instead of reading a big manual.
What is the role of content marketing in an ad-free world?
grow - Practical Marketing Solutions
NOVEMBER 21, 2016
Those provocations create awareness, interaction, and potentially loyalty and trust over time. Today, however, many of those channels are drying up. The “ influencer frenzy ” where brands are paying enormous amounts of money to be aligned with a YouTube star or Snapchat queen is really just beginning, and it’s all fueled by content. He is an acclaimed keynote speaker , college educator, and business consultant. By Mark Schaefer.
Social Engagement Stories From SXSW
MARCH 15, 2015
People from all kinds of industries are here, from B2B marketing, to sports education, to non-profit and kick-starters, to film and music. Marketers need to create a constant stream of relevant and engaging content, in real time, on the right channel. They also hired Dude Perfect , a team of guys who have become famous for their YouTube videos, to do a video with Odell Beckham Jr. Austin is buzzing with the thrill of SXSW this week.
4 Emails Your Service-Based Business Should Send
NOVEMBER 24, 2014
Once you’ve created your video, send an email including a screenshot of the video linking back to the video on your YouTube or Vimeo channel, or the video embedded on your blog or website. Educational information.
75 Email Newsletter Content Topics You Can Use ASAP
APRIL 6, 2015
An educational blog post you’ve written, chock-full of advice. Info and a sign up for your customer loyalty or rewards program(s). A spotlight/description of your YouTube Channel , and a link to your most recent video.
73 Experts Reveal B2B Marketing Trends to Leverage in 2017
DECEMBER 14, 2016
Self directed B2B buyers educating themselves through the sales cycle can be engaged through the entire sales process with mobile video. Your audience is spread across so many channels and it's so expensive to build an good sized audience on these channels.
11 Pro Tips for Better Business Blogging
MARCH 24, 2011
Write something that educates, inspires and informs your audience. Reader Loyalty Cannot Be Bought There is no overnight method to create a respected and popular blog.
Why Traditional Marketing Isn’t Moving Aside—Even for Content Marketing
SEPTEMBER 25, 2014
Picture this: You’re sitting down after a long day of work, potentially with a glass on wine in hand, flipping through the TV channels and trying to decompress from the day. Red Bull knows that’s precisely what a great marketing strategy should do for you: build brand loyalty.
The 16 Most Important Social Media Updates of 2012
NOVEMBER 27, 2012
They don't just ask people whether or not they like a location, but they use a combination of factors including tips, likes, dislikes, popularity, loyalty, local expertise, and check-ins from all over the world. Interviews can now take place on a new channel.
Blurred Lines: Where Does Marketing End and Sales Begin?
OCTOBER 8, 2013
Social media provides key channels all across this entire process. This is about more than just buying something; it’s about creating a trusted relationship that will continue during the purchase and loyalty period. Loyalty. Multi-channel strategies.
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
When blogging for a business, marketers should create posts that are optimized with keywords that their target audience is searching for and provide helpful, educational material to these readers. Long-tail keywords: unicorn games online, unicorn costumes for kids, unicorn videos on YouTube.
Social Marketing Wisdom from the Insurance Industry – Really
AUGUST 26, 2011
His best story actually had nothing to do with insurance but everything to do with using social marketing to build loyalty and word-of-mouth awareness. The insurance company’s YouTube channel has had more than five million views, many for its TV commercials.
Reflections on Manufacturing Marketing from Fire Dept. Instructors Conference 2014
APRIL 25, 2014
It’s important to educate and leverage technology to combat these new fires.” Observation #2: Firefighters have strong, generational brand loyalty. Combat Challenge.
The 2011 #Nifty50 Top Twitter Men Reprise
JUNE 6, 2011
Michael has been working in marketing and sales for over 17 years in various roles where he uses customer insights to drive sales, ROI and customer loyalty through effective sales and marketing strategies.
Digital Marketing Glossary, Part 2
FEBRUARY 24, 2014
In essence, the press and/or your customers become a free distribution channel for your marketing messages. Integrated campaigns: Marketing campaigns that use an array of channels or tactics in a coordinated fashion. It also enables the measurement of campaigns and channels.
How Relevant Marketing Content Helps B2B Branding
Industrial Marketing Today
JUNE 29, 2010
One of the key findings from the study was that B2B marketers are realizing that developing brand awareness among their customers’ customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors.
Save the Date! 2010 September B2B Marketing Happenings & Goings-on
SEPTEMBER 8, 2010
Atlanta, GA: Join BMA Atlanta and friends to hear about the success of VeriFone's product launch using Facebook and other channels to drive awareness and leads for their PAYware Mobile solution and the positive effect this has had on their business.