Content Standard

OCTOBER 16, 2018

I sat down with Ryan Mei, an insights manager who formerly worked on the video growth analytics team at BuzzFeed and the analytics and insights team at Red Bull Media House, to better understand which social media metrics are key when creating video for distributed platforms, particularly YouTube and Facebook. The sweet spot?

Distribution 99

Distribution Youtube Facebook Video Marketing 99

KoMarketing Associates

OCTOBER 5, 2022

YouTube (63%) is still the best platform for video hosting, according to the majority of respondents. YouTube is still at the top of the list for hosting video content, but previous research suggests that social media platforms are expected to grow in usage. At the time of the report, YouTube followed slightly behind social media.

Marketing Report 247

Marketing Report Video Marketing Youtube Distribution 247

Scoop.it

APRIL 13, 2023

The second largest search engine in the world, YouTube was believed to “eat” 82% of all consumer internet traffic by 2022. 720.000 video hours go to YouTube daily, and users consume 1 billion hours of video every day. YouTube has more than 2.6 Here go five steps to optimizing your content strategy at YouTube.

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Exo B2B

NOVEMBER 28, 2023

It’s a distribution system for YOUR content. Yet… Many professionals and some companies use LinkedIn and other social networks as creation AND distribution tools in their B2B content marketing strategies. Schaefer continues: «But what about a blog post, YouTube video or podcast episode? What other channels do you have?

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Martech

JUNE 7, 2023

Every marketer must incorporate this channel into their strategy. In response, Google introduced YouTube Shorts and Meta followed suit with Instagram Reels, solidifying the significance of short-form video content. Start long and go short YouTube is the number one platform and channel for video marketing.

Marketing AI 102

Marketing AI Advertising Channels Video Marketing Youtube 102

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Step #2: Promote your YouTube channel. Step #3: Promote your channel outside of YouTube. Why YouTube video promotion is so important. Did you know that YouTube is the second-biggest search engine?

Youtube 145

Youtube Promotion Spending Video Marketing 145

BenchmarkONE

FEBRUARY 3, 2022

In this article, we’ll show you how to distribute your content so that it gets in front of as many people as possible. Why Distributing Your Content is Essential for Success. Ross Simmonds, founder at Foundation Marketing , believes “Content distribution differentiates a piece of content that thrives and one that falls flat.”.

Distribution 75

Distribution Top of Funnel Effectiveness Content 75

Hubspot

JANUARY 22, 2021

With over two billion monthly active YouTube users, YouTube is an undeniably powerful channel for advertising — which means, if you're a YouTube creator, there are plenty of opportunities for you to make money off the platform. Here, we'll explore what CPM is, how it's calculated, and what makes a "good CPM".

Cost Per Thousand 93

Cost Per Thousand CPM Youtube CPA 93

Outgrow

APRIL 11, 2022

How to Leverage Content Distribution Platforms the Best way? Are you still looking for the right content distribution platforms for the seamless distribution of your content? . on how to find niche content distribution opportunities. What Is Content Distribution? Content (Re) Distribution is King.

Distribution 52

Distribution Outgrow Best Practices Content 52

Strategic-IC

JULY 1, 2019

To see best engagement and visibility on your content, a distribution strategy is vital. Here are tips to consider when addressing how to share and distribute your content. Why Content Distribution? With the proliferation of online content channels available today, it's never been easier to find an audience for your content.

Distribution 84

Distribution Tips Marketing & Strategy Content 84

Webbiquity

SEPTEMBER 28, 2021

It can happen on any social media network today, even the Pinterest channel. We may remove, limit, or block the distribution of such content and the accounts, individuals, groups, and domains that create or spread it based on how much harm it poses.”. YouTube Rules. YouTube has a lot of community guidelines. Minds Rules.

Social Networks 350

Social Networks Lock-In Guidelines Network Marketing 350

Contently

SEPTEMBER 6, 2016

That’s why HelloDenizen was born in 2014, a YouTube channel that has racked up over 33 million views thanks to viral hits like the “ Tiny Hamster ” series. However, the channel quickly evolved into a calling card for attracting new clients. ’ So distribution for us was vital.”

Viral Marketing 60

Viral Marketing Paid Search Agency Youtube Ad Agencies 60

Convince & Convert

FEBRUARY 17, 2015

A player in the game for a long time now has been YouTube, as creators on the network have been able to connect with an audience through video in a variety of wildly successful ways. YouTube has been known for being the home of cat videos, cover music, introverts in their bedrooms and the latest viral sensation—a very casual environment.

Youtube 167

Youtube Paid Search Agency Marketing & Strategy Video Marketing 167

Buffer

JANUARY 11, 2023

How and where do you start when creating a brand new social media channel for your business? It’s a given that social media can drive online awareness for your business, but with the various sites out there, you may be wondering how to efficiently get started when leveraging a social channel for your brand.

Advertising Channels 106

Advertising Channels Business Work Management Social Media 106

Scoop.it

FEBRUARY 2, 2022

Just like you can use your blog or your YouTube channel to host your own, original content, Scoop.it Each of your topic pages comes with its own URL you can share on any public or private channel that helps you reach relevant people. The post How To Distribute Your Content With Scoop.it topic: your online magazine.

Distribution 52

Distribution Curation Content Newsletter 52

Hubspot

MARCH 26, 2020

She also downloads an ebook, watches your company's YouTube videos, and even chats in a few of your community forums. 3 Tips for Aligning Distributed Marketing and Sales Teams. Ensure your goals are aligned across distributed marketing and sales teams. She's finally found one company she's extremely interested in — yours.

Distribution 93

Distribution Work Management Paid Search Agency High Quality Lead 93

Hubspot

APRIL 4, 2019

On YouTube, you retain attention by attracting subscribers to your channel. In regard to benefiting your YouTube channel, subscribers are crucial because YouTube will send them notifications about your new videos and feature your videos on their homepage. 5 Strategies for Growing Your YouTube Subscribers.

Youtube 78

Youtube Marketing & Strategy Word of Mouth Click Rate 78

Hubspot

JANUARY 14, 2019

So you made an incredible video, sent it out to your internal teams, encouraged sharing, uploaded it to YouTube and waited for the marketing fame to roll in. Video Distribution Checklist. One of the first spots you'll want to upload to is YouTube. When distributing your videos, social channels are your best friend.

Distribution 73

Distribution Video Marketing Advertising Agencies Multi-Channel 73

Marketing Insider Group

SEPTEMBER 11, 2015

Paid distribution a great way for brands to quickly grow their audiences and jumpstart engagement with their content. The average Hollywood movie spends 50-60% of its production budget on distribution, and the ratio for creating and distributing your brand’s content should be similar. Even great content, however, needs a push.

Paid Content 100

Paid Content Distribution Cost Per Click Banner Ads 100

Webbiquity

MARCH 2, 2021

There is tremendous leverage to be gained by optimizing the use of both channels together. And finally, it presents a deep dive into what type of content to create at each stage of your event and what channels to use to maximize the impact of that content. Pre-Event Content Types and Distribution Channels.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Scoop.it

NOVEMBER 28, 2019

Just like you can use your blog or your YouTube channel to host your own, original content, Scoop.it Each of your topic pages comes with its own URL you can share on any public or private channel that helps you reach relevant people. The post How to distribute your content with Scoop.it topic: your online magazine.

Distribution 63

Distribution Curation Content Newsletter 63

Digital B2B Marketing

OCTOBER 15, 2013

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Optimizing your content for search and distributing it through your own social and email channels is just the starting place. Content Distribution Options. And they’re right.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

ClearVoice

JANUARY 28, 2021

There is no ‘right’ way to learn about a company or a person, which is why cross-channel campaigns are essential for success. Here, we spoke with marketing experts with decades of experience to dig into the 101 to engage each channel. What are cross-channel campaigns? 5 do’s of cross-channel campaigns.

Paid Content 98

Paid Content Advertising Channels Campaigns Examples 98

Exo B2B

JANUARY 23, 2024

Respondents (B2B marketers) chose: LinkedIn (84%) 29% Facebook 22% YouTube 21% Instagram Twitter and TikTok get 8% and 3% respectively. And to distribute these types of content , the CMI study also looks at ALL distribution channels, not just social networks. It’s a bit of a general channel.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. Video Overtaking All Other Digital Channels. What do I see as the biggest content marketing trends for 2022 and beyond?

Marketing AI 362

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 362

Content Standard

AUGUST 10, 2015

.” There were big expectations—millions of people who were already using multiple social media accounts were interested by Google’s latest move to diversify its channel distribution. While Facebook has about 1.5 billion monthly active users, Google+ has only been able to retain around 4-6 million.

Distribution 40

Distribution Search Marketing Advertising Channels Google 40

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). As for TikTok, lean on b-roll or transitions.

Conversion Rate 88

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 88

Vidyard

SEPTEMBER 22, 2014

With more than 1 billion unique visitors each month , it’s no wonder YouTube is one of the top video distribution sites, but with all that traffic going directly to YouTube how can your B2B company use your channel and draw valuable prospects back to your website?

Youtube 51

Youtube Advertising Channels Optimization Marketing Websites 51

ClearVoice

DECEMBER 18, 2023

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. However, strategic content creation and distribution are great solutions to these challenges. Untangle the network of decision-makers in those accounts, along with their pain points and preferred engagement channels.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Contently

JANUARY 26, 2023

To meet this goal, the company produced videos for its YouTube channel featuring pharmacists discussing the COVID-19 vaccine in a relatable manner. Include the formats and channels they use and pinpoint any gaps you can fill. Publish and distribute content. Distribute it according to how it fits into your TOF goals.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

ClearVoice

MARCH 14, 2024

The same is true for content creation — you can spend several hours creating great content, but if your distribution strategy falls short, your content’s reach and impact will also fall short. Content distribution is a core component but often an underutilized aspect of content marketing. It maximizes the visibility of shared content.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Sprout Social

MARCH 16, 2022

You want your time and effort to go toward content that is effective for your channels and your brand. Let’s explore video engagement metrics that help you understand organic performance across your biggest channels. The best way to pick the right metrics is to ask yourself: what are my channel-specific goals ? Card clicks.

Video Marketing 122

Video Marketing Youtube Click Rate Allocation 122

Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. Make sure to ask the right questions to find out how to design, for example, the most compelling YouTube Ads for your audience. Guest post by Nina Petrov. Offering customized pricing and promotions based on client history and buying behavior.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Vidyard

JULY 12, 2021

These 25 social media marketing facts will help you figure out where video is today and where it’s headed on social media channels across the globe. Today’s digital marketing campaigns are really targeted at all users because the numbers of all users on social media channels are up and rising. Animoto, 2020 ) Tweet this!

Social Media 151

Social Media Social Marketing Video Marketing Media 151

Biznology

APRIL 24, 2017

Paid social media also come from you but give your post the ability to get in front of people who don’t already follow your social channels but share desired demographics, interests, and values. Here are 30 fascinating facts about organic vs paid social media: 100% of the Top 100 Global Brands have run YouTube ads in the past year.

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. 1.25% 1% YouTube 3.5% More than 55% of marketers use YouTube to promote brands Ideally, when it comes to ads, the first thing that many people think about is YouTube. 2% 1% Facebook 2% 1.5%

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Content Standard

JUNE 25, 2016

Amazon is launching its own take on YouTube. Facebook, Twitter, and YouTube are beefing up their video features. Gone are the days when YouTube reigned supreme. These days, marketers have many more options on distributing video and reaching their audience. Spotify wants to become another MTV. Live or prerecorded?

Advertising Channels 65

Advertising Channels Video Marketing Brand Identity Branding 65