Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions.

Marketing AI 126

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 126

Webbiquity

MARCH 2, 2021

There is tremendous leverage to be gained by optimizing the use of both channels together. And finally, it presents a deep dive into what type of content to create at each stage of your event and what channels to use to maximize the impact of that content. Pre-Event Content Types and Distribution Channels.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Navigate the Channel

OCTOBER 19, 2023

Create a Press Release Creating a press release that you can distribute online to increase awareness of the upcoming trade show is vital to your ROI. Doing so reinforces the information you’re delivering across all channels for the maximum ROI. FAQs Why should I create a press release for a trade show?

Trade Show 65

Trade Show ROI Tips Press 65

Brandpoint

JULY 8, 2022

What is the Premium Business MAT Release? Brandpoint’s new Premium Business MAT Release provides a stunning solution to a number of challenges that corporate communications professionals are facing. We take lightly branded content, like an article, video or design, and distribute it across our publisher network online.

Distribution 83

Distribution Business Custom Publishing Promotion 83

Martech

SEPTEMBER 8, 2023

Typeface has partnered with GrowthLoop and Google Cloud to create an integrated solution that uses generative AI to help marketers create personalized content across multiple channels. The predictive feature identifies preferred channels, predicts buying habits and recommends products. Get MarTech! In your inbox.

Amazon 114

Amazon Ideal Customer Profiles User-Generated Content Outreach 114

Martech

NOVEMBER 2, 2023

Here are this week’s AI-powered martech releases, upgrades and features: Seismic added generative AI-powered capabilities to the Seismic Enablement Cloud platform. AI Orchestration powers campaign and journey testing with dynamic next-best-action optimization across channels and customer touchpoints. Get MarTech! In your inbox.

Digital Asset Management 108

Digital Asset Management Enterprise Management Multi-Channel Paid Search Agency 108

Brandpoint

FEBRUARY 21, 2023

With this in mind, we’re excited to announce that we have a new and improved addition to our industry-leading distribution network: broadcast TV websites. What does the updated broadcast distribution network mean for PR professionals? What does the updated broadcast distribution network mean for PR professionals?

Broadcasting 62

Broadcasting Paid Content Advertising Agencies Media 62

Brandpoint

JUNE 22, 2022

Brands looking to distribute content based on this supplement will do well if they include subjects such as: Remote work and flexibility are here to stay Internet security and privacy tips Diversity and inclusion with measurable improvements 4. How can you distribute your summer 2022 sponsored content?

Trends 87

Trends Distribution Thought Leadership Privacy 87

Digital B2B Marketing

OCTOBER 15, 2013

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Optimizing your content for search and distributing it through your own social and email channels is just the starting place. Content Distribution Options. And they’re right.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Zoominfo

NOVEMBER 20, 2023

Why Data Quality Matters for Generative AI While AI tools in the broadest sense have been in development for decades, the explosion of recent interest is fueled by the release of consumer-focused products, like Google’s Bard and Open AI’s ChatGPT. The results, however, are irrelevant if AI systems are fueled by low-quality data.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

chiefmartech

SEPTEMBER 20, 2022

Jay McBain , formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel, and ecosystem technology. He recently released his 2022 Channels Ecosystem Landscape , shown in the image above but discussed in more detail in his accompanying release write-up.

Work Management 117

Work Management Marketing Management Marketing Automation Services Advertising Agencies 117

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. B2B customers are exceptionally savvy and can spot sponsored content a mile away.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Brandpoint

AUGUST 17, 2022

I sat down with David Olson , our Senior Vice President at Brandpoint, to get his take on distribution and what PR and communications professionals can do to make sure their brand gets in front of their target audience. Q: What is the best timing for media distribution and placements this election season?

PR 90

PR Paid Search Agency Distribution Thought Leadership 90

ClearVoice

MARCH 14, 2024

The same is true for content creation — you can spend several hours creating great content, but if your distribution strategy falls short, your content’s reach and impact will also fall short. Content distribution is a core component but often an underutilized aspect of content marketing. It maximizes the visibility of shared content.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Launch Marketing

OCTOBER 18, 2023

Here are a few tactics for promoting your new website: Distribute a Press Release. Let people know about your new website via a press release. Ensure your distribution is to your target audience so that you are reaching relevant prospects. Another channel to reach a broad audience is through social media.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Brandpoint

OCTOBER 12, 2020

I sat down with David Olson , our Senior Vice President at Brandpoint, to get his take on distribution and what PR and communications professionals can do to make sure their brand gets in front of their target audience. Q: What is the best timing for media distribution and placements this election season?

PR 139

PR Distribution Paid Search Agency Content 139

Brandpoint

JUNE 9, 2021

The first time I heard the term MAT Release I had no idea what it was. Now having created MAT Releases for clients for more than 14 years, I’ve seen them evolve to become a more powerful controlled media tactic than ever before. I started in the newspaper world and moved into public relations agency life before hearing this phrase.

Media 122

Media PR Paid Search Agency Distribution 122

Martech

SEPTEMBER 21, 2023

The Gartner Hype Cycle And now, this week’s AI-powered martech products, features, releases and related news: Microsoft is adding two new AI-powered marketing features. The post This week’s AI-powered martech releases appeared first on MarTech. Dig deeper: What does the future hold for genAI? Get MarTech! In your inbox.

Marketing AI 101

Marketing AI Digital Asset Management Enterprise Management Gartner 101

DivvyHQ

MARCH 19, 2020

Reaching your intended audience these days requires strategic promotion of great content within both paid and shared channels. It doesn’t work that way in today’s noisy digital world. Here’s more.

Advertising Channels 124

Advertising Channels Distribution Content Marketing Content 124

Martech

AUGUST 17, 2022

TransUnion, the global information and insights company, has partnered with the world’s second largest independent media agency, seeking to enhance customer experience across multiple marketing channels. The collaboration will give Canvas access to TransUnion’s extensive consumer insights. Read next: What is identity resolution?

Advertising Agencies 99

Advertising Agencies Paid Search Agency Lead Ranking Ad Agencies 99

Zoominfo

SEPTEMBER 23, 2020

Your GTM strategy is your blueprint, and your assurance that your product release goes as smoothly as possible. Accurate Data Intelligence : Data is incredibly important when it comes to identifying market trends and understanding pricing and distribution models of your product. Re-evaluate Channels . What’s Broke? Think again.

Marketing Analytics Tools 189

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 189

Zoominfo

NOVEMBER 1, 2022

As one of the world’s leading news distribution services, Newswire helps tens of thousands of organizations spread the word about their products, services, and clients via press releases. ZoomInfo has opened up an entire channel of potential sales that didn’t exist for us before,” Roberts says.

Zoominfo 130

Zoominfo Marketing Analytics Tools Press Intent Data 130

SmartBug Media

JULY 4, 2023

Tactics and Channels Inbound marketing primarily relies on digital marketing tactics and channels, such as content creation and distribution, search engine optimization (SEO), social media marketing, email marketing, and marketing automation.

PR 98

PR Planning Marketing Management Public Relations 98

Bluetext

MARCH 31, 2023

Press releases have long been the quintessential staple of a Public Relations and Communications business strategy. While they’ve always been necessary, the frequency with which companies distribute press releases varies depending on company preferences and what critical stakeholders deem “newsworthy”.

Press 42

Press Traffic Marketing Websites Public Relations 42

Digilant

NOVEMBER 8, 2023

As advertisers work to connect with consumers across critical channels, he’s shared five key takeaways covering everything from platform improvements to redefining the value of this channel. Recently, however, advertisers have noticed that these new and shiny releases don’t necessarily yield top-tier results. Let’s dive in.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

seo.co

JANUARY 23, 2022

In the remote working era, you can even connect with other thought leaders on social channels. Becoming a source also means using channels that can connect you with high-profile journalists where you can acquire quality links for your website. You can also submit individual articles or press releases.

High Quality Lead 98

High Quality Lead Press Link Building Thought Leadership 98

Marketing Insider Group

SEPTEMBER 28, 2021

Distributing content through multiple channels. For example, if your competitor releases a new product that mimics yours, that’s a time to reevaluate. You want to be able to replicate campaigns across your products or channels. For you, it could mean moving to new channels your brand hasn’t played in before.

Planning 273

Planning Lead Scoring Lead Ranking Gartner 273

Vidyard

MARCH 5, 2014

A great distribution strategy covering all major channels will have you sharing your videos with Oprah-like levels of excitement. Social networks When distributing your videos, social channels are your best friend. Next time you release a video asset, don’t miss out on any opportunities to share.

Distribution 58

Distribution Video Marketing Youtube Multi-Channel 58

KoMarketing Associates

DECEMBER 5, 2017

Establishing a “source of truth” for customer data (centralized or distributed) as a foundation for digital transformation. We’re also now pushing our paid digital strategy in SEM, online display, and content syndication more holistically and strategically so more investments in those channels are increasingly important to us. .

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Brandpoint

MARCH 28, 2023

A fact-based press release or native ad spot will help get key messages out, but a personalized article directly from a leader within a company will do much more than communicate details. Here are some pre-distribution tips to set you up for getting the metrics you want. Is your brand focused on driving traffic to an owned website?

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

Martech

NOVEMBER 29, 2021

This acquisition is expected to enable Deloitte Digital to offer customers support in content production for campaigns, websites, mobile apps, social and other digital channels. Learn about headless and hybrid CMS systems in this just-released MarTech Intelligence Report. Looking to leave WordPress behind? Click here to download!

Paid Search Agency 91

Paid Search Agency Advertising Agencies Ad Agencies Marketing Management 91

ClearVoice

FEBRUARY 2, 2024

It’s the behind-the-scenes engine that powers everything from content creation to management and distribution. Publishing and distribution strategy: How and where content is published. You need to have: Clear communication channels Miscommunication or siloed information can dilute the overall impact of your strategy.

Marketing Budget 52

Marketing Budget Allocation Resource Management Marketing Budget Creation 52

ClickDimensions

DECEMBER 29, 2020

Did you know that the first press release was sent in 1906? When Ivy Lee, famed publicist and father of modern public relations, sent that first press release detailing a train wreck for his client the Pennsylvania Railroad, the world was a decidedly different place. In fact, press releases are still very relevant.

Press 69

Press Relevance Marketing Budget Blast Campaigns 69

SocialPilot

JANUARY 21, 2024

You can even use social media CTA to distribute your gated content like downloading an ebook, templates, checklist, or more. You have to really think about channeling the most attention to your brand and rise above the noise. Studies have shown that adding a CTA button increased conversion rates by a whopping 83%.

Social Media 119

Social Media Examples Media Urgency Marketing 119

Contently

NOVEMBER 12, 2020

In a recent study , we found that two-thirds of Fortune 1000 Healthcare companies had a limited content presence—like a news section in the footer filled with press releases—or no content presence at all. In a surprising amount of cases, CMOs haven’t even created a space for their brand’s content to live.

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

Vision6

JANUARY 15, 2024

It goes beyond traditional strategies and aims to integrate various marketing channels all for a seamless customer experience. In other words, multichannel efforts operate in silos, with each channel functioning independently. In this context your marketing messages may differ across different channels.

SMS 52

SMS Planning Marketing & Strategy Landing Pages 52

ClearVoice

JANUARY 29, 2024

Aligning company-wide objectives with content efforts Transparent internal communication channels ensure your teams and departments know your company’s goals. This way, your content maintains a consistent brand narrative that resonates with your target audiences across all channels. Adapt to shifting content needs.

Effectiveness 52

Effectiveness Marketing & Strategy Account Based Marketing Content 52