The Forward Observer

OCTOBER 13, 2023

It also shows how to master content distribution across channels such as websites, blogs, email, and social media networks to maximize reach, engagement, and impact. Douglas Burdett, host of The Marketing Book Podcast. Just click here to provide your postal address (I’ll send it anywhere in the world)!

Top of Funnel 130

Top of Funnel Planning Content Marketing PPC 130

Crimson Marketing

OCTOBER 29, 2014

Marketing professionals must be much more conscious than before about the marketing channels used to distribute a message. In this Moneyball for Marketing podcast, Mark Thabit, CMO at public relations software platform Cision, shows us how it’s done. Digital Marketing Podcasts'

CMO 100

CMO PR Advertising Channels Public Relations 100

Contently

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. To meet this goal, the company produced videos for its YouTube channel featuring pharmacists discussing the COVID-19 vaccine in a relatable manner. Include the formats and channels they use and pinpoint any gaps you can fill. Run a gap analysis.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. Like any growth strategy, the success of thought leadership should be measured in several ways to evaluate the success of topics, mediums, and channels.

Thought Leadership 218

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 218

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. And the persona will help shape the content geared to these roles.

Marketing AI 127

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 127

Trade Press Services Newsletter

OCTOBER 6, 2022

Even the most brilliant content is useless if it’s not distributed to your audiences where and how they are looking for it. Podcasts Audio will continue as a key content marketing trend in 2023, with consumers listening to a staggering 15 billion hours of podcasts in 2021. The answer is a resounding “yes.” The good news?

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Marketing Insider Group

APRIL 12, 2021

As a content marketer, there are numerous channels and strategies at your disposal. It comes with a price tag, which varies depending on the channel. Even though you don’t own the channel, you decide what the ad looks like, says, and whom it will target. Most content marketers use paid channels. What Is Paid Media?

Paid Content 362

Paid Content ROI Paid Search Agency Media 362

Lake One

OCTOBER 17, 2023

Podcasting in B2B marketing has exploded in recent years, prompted by runaway hits, breakout stars, and ambitious premises. Around 44% of C-suite executives listen to podcasts, and those that are branded received nearly 90% higher awareness and 14% higher purchase intent. What Do I Stand to Earn from a B2B Podcast?

B2B Marketing 83

B2B Marketing Planning B2B Advertising Agencies 83

Act-On

OCTOBER 11, 2023

You might have experienced something different in your career, or hear hot takes from podcast hosts and LinkedIn influencers on how they’ve discovered a better way. It can be separated into its own function, but if not, it usually falls under Brand. This is just a big-picture overview.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

ClearVoice

SEPTEMBER 22, 2023

Podcasts about legal content Some of your readers consume legal content on the go. Address their needs by creating legal-focused podcasts. You can interview subject matter experts to create educational or informational podcasts. Also, remember to release your podcasts on a fixed schedule.

Rules 91

Rules Storytelling Content Distribution 91

Marketing Insider Group

MARCH 16, 2021

You own the messaging, distribution, and context of the content you create. That’s because you don’t own the channels or media for ads. It’s not that you aren’t distributing your content through lots of channels, but it doesn’t pop up and interrupt users. You’ll never get there with advertising.

Advertising Agencies 341

Advertising Agencies Advertisements Advertising Paid Search Agency 341

ClearVoice

FEBRUARY 21, 2023

Video marketing gets most of the glory, but there’s another effective marketing channel lurking in the shadows. It’s audio content through podcasting, a platform that can be an indispensable addition to your marketing strategy. In our busy world, podcast listeners have grown year after year.

Content 52

Content Distribution RSS Work Management 52

Trade Press Services Newsletter

NOVEMBER 2, 2022

Good news for those with tight marketing budgets—the percentage of B2B marketers using one or more paid distribution channels decreased to 67 percent, compared with 81 percent the previous year. Thought leaders who don’t wish to take the podium can share their expertise through podcasts , webinars and even guest blog posts.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Industrial Marketer

SEPTEMBER 14, 2021

Many industrial distributors are dealing with the reality that digital is becoming the dominant sales channel. So while the core distribution functions of product selection, availability and delivery have not changed, how customers vet their distributors has.

Distribution 98

Distribution Advertising Channels Product Marketing & Strategy 98

ClearVoice

MARCH 14, 2024

The same is true for content creation — you can spend several hours creating great content, but if your distribution strategy falls short, your content’s reach and impact will also fall short. Content distribution is a core component but often an underutilized aspect of content marketing. Can they effectively promote and share content?

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Marketing Insider Group

NOVEMBER 18, 2020

The Forecast creates and grows a measurable audience using organic search engine optimization, social distribution, newsletters, paid (native) media and free subscriptions. More than 360,000 Tech Barometer podcast segments ( iTunes , SoundCloud , Spotify ) have been downloaded so far (200% YoY). Profiling Technology Leaders.

Forecasting 333

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 333

Trade Press Services Newsletter

JANUARY 4, 2024

Don’t overlook the importance of effective content distribution. Create and publish relevant, educational content such as blog posts, bylined articles, informational videos, webinars and podcasts, and don’t forget to participate in speaking engagements at industry events. Take the scenic route with your online presence.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Digilant

AUGUST 30, 2023

They’ll scroll through social media while watching games, subscribe to players’ podcasts, and browse in-game analysis or post-game highlights on their phones. With all these new channels, it may feel overwhelming to decide where to begin. In 2021, the NFL teamed up with iHeartMedia to launch the NFL Podcast Network.

Advertisements 59

Advertisements Advertising Trends Broadcasting 59

Biznology

DECEMBER 17, 2020

Moss , marketing executive in the media world, was an early adopter and advocate of podcasting as a driver of B2B revenue. She runs a successful podcast outsourcing service for media brands and was recently named editor-in-chief of the new marketing publication The Continuum.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Marketing Insider Group

NOVEMBER 3, 2020

So beyond sending out regular emails and posting content to your social media channels, how else can you use content marketing to engage your customers and build your long-term relationship together? So you need to make sure your retention marketing plan includes a strategy for content distribution and promotion. How-To Content.

Planning 363

Planning Top of Funnel Marketing & Strategy Paid Search Agency 363

Schubert B2B

SEPTEMBER 29, 2023

To do this, you must create and send content to a wider target pool on various channels (e.g., social media, community boards, podcasts, etc.). You should focus on capturing their attention via channels they use, such as Google search, and trusted business portals. The pointers below guide you through it. #1

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand Generation 62

LeadsRX

FEBRUARY 16, 2021

Scripps for $230 million, it’s one more sign that there is no slowing down the thriving podcast industry. radio broadcaster, now has digital audio measurement capabilities, as well as a new content delivery system that dynamically inserts ads into digital audio streams and podcasts – where Triton Digital hangs its hat.

Multi-Touch Attribution 98

Multi-Touch Attribution Acquisitions Multi-Channel Broadcasting 98

Contently

JANUARY 14, 2020

For us, those are things like content strategy, content creation, content distribution, and content marketing ROI. Which distribution channels are most effective? That does not mean you should start your own Bachelor podcast. There are already too many Bachelor podcasts.). What content works best? Pod Save America!

Marketing & Strategy 128

Marketing & Strategy Content Distribution Social Networks 128

Heinz Marketing

MARCH 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally.

Ideal Customer Profiles 91

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 91

Content Standard

MARCH 9, 2022

And we’re not just talking text, either: MUM can understand and contextualize across 75 languages in videos and podcasts and even glean data and context from static images. Users will find richer knowledge graphs providing a variety of content formats instead of just written words, from images to videos and podcasts.

Lead Ranking 131

Lead Ranking SERP Content CAN-SPAM 131

Launch Marketing

FEBRUARY 28, 2024

Utilize a Mix of Marketing Channels There have never been more channels and opportunities to distribute content than there are today. Creating a presence across digital and traditional marketing channels is critical in the manufacturing space to reach target prospects.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Planning 62

ClearVoice

OCTOBER 14, 2022

From blog posts to videos and podcasts and everything in between, content marketers evolve year over year, creating the types of content consumers are looking for. Not knowing the best channel to promote content ( Parse.ly ). Podcast Content Statistics. Podcasting will be a $4 billion industry by 2024 ( The Verge ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Oktopost

OCTOBER 8, 2020

On this podcast episode of Stuff You Should Know About Our Changed New World , we’re excited to bring you Zev Brodsky , Content Marketing Manager at Perimeter 81 and the brains behind their entire content strategy. Subscribe to our original podcast channel B2B Marketing Now wherever you listen to podcasts for the latest episodes.

Content Marketing 91

Content Marketing Planning Marketing Management Content 91

Martech

JANUARY 10, 2024

I was out walking the dog and listening to this podcast the other day, and the podcast speaker pinned it. And part of that is the fear the podcaster spoke to. A: What’s going to change is the underlying process of writing, editing and then distributing content. A: Yes, it’s absolutely about customer or business value.

Marketing AI 101

Marketing AI eCommerce Peer-to-peer CMO 101

Martech

OCTOBER 11, 2023

More bluntly, how do businesses use these social media channels to impact their business performance? AWS (Amazon Web Services) has become a content juggernaut by producing daily podcasts through LinkedIn, Streaming to their 8.5 For example, IG has become a significant channel for McKinsey in distributing thought leadership.

Social Media 125

Social Media Media B2B B2B Thought Leadership 125

seo.co

MARCH 4, 2020

This post outlines the strategies and tactics of using podcasting as an SEO & link building strategy. If you’re looking for our daily SEO podcast , brought to you by SEO.co’s team click on the previous link. . The Symbiotic Relationship of Podcasts and SEO. + The SEO Benefits of Podcasting.

Link Building 98

Link Building SEO Ad Building Keywords 98

Launch Marketing

OCTOBER 20, 2021

With the rise in the use of digital channels to promote content, more and more organizations and individuals are utilizing every channel possible, flooding these channels with consistent content. Podcasts: Podcasts are becoming utilized more and more by B2B leaders. The great thing about podcasts?

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Marketing & Strategy B2B 83

Hubspot

MAY 11, 2021

Ah, Clubhouse versus podcasts — an age-old debate. Hear me out: Podcasts, at their core, are meant to inspire and provoke interesting conversations around a variety of topics, including crime shows, celebrity interviews, health and fitness, or business and entrepreneurship (to name a few). Podcast advertisements are powerful.

Work Management 100

Work Management Paid Search Agency Tips Marketing Management 100

seo.co

NOVEMBER 28, 2022

content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Podcasts are a series of audio or video episodes that are free to create and syndicate throughout the web.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

Animalz blog

MARCH 28, 2024

When you treat content as a vessel for distributing a central idea rather than a series of one-off pieces, you unlock a new level of impact and resonance with your audience. Bring it up on a podcast interview or at an industry event. The post Distribute Ideas, Not Content appeared first on Animalz.

Distribution 84

Distribution Privacy Content Peer-to-peer 84

Contently

MARCH 16, 2023

Content workflows inform who needs to complete what task at any given moment, all while ensuring the content is accurate, in alignment with your strategy, and optimized for distribution. Simply put, they’re the secret to any high-performing content program. Let’s look at how you can create better workflows in your organization.

Efficiency 136

Efficiency Design SME Budget Programs 136

Stevens & Tate

SEPTEMBER 20, 2023

Simply put, digital marketing is an umbrella term that encompasses all marketing efforts using digital platforms or channels. Digital advertising, however, is a subset of digital marketing, specifically focused on promoting products or services using online advertising channels.

Paid Content 94

Paid Content Advertising Agencies Advertisements Advertising 94