Biznology

JANUARY 30, 2015

Customers interact with us through a variety of channels, and often provide us with conflicting information. How do I match and de-duplicate customer records effectively? Measuring the impact of each touch in our omni-channel world is driving us nuts. Business-to-business marketers are plagued by data problems.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Only B2B

NOVEMBER 28, 2019

The top B2B marketing players are cutting down the complexities of demand generation strategies that cover different marketing targets, channels, and lead sources. Problem #2: Limited Marketing Channels. B2B marketers may also not be able to compare marketing channels effectively, without time-consuming data.

Top of Funnel 120

Top of Funnel Demand Generation Demand Planning 120

Televerde

FEBRUARY 20, 2020

But, take a minute to channel your inner techie, and let’s learn how to get the most out of your tool. A successful data strategy consists of de-duplication, cleansing, and appending. De-duplication will recognize any duplicates already in your database, prevent more from being entered, and merge any existing duplicates.

De-duplication 52

De-duplication Marketing Automation Services Marketing Automation Sales Qualified Leads 52

Zoominfo

FEBRUARY 12, 2019

Here are some tips to make your lead capture process more personalized: Use custom web forms: Prospects arrive at your site from a number of channels and at various stages of the buyer’s journey. Combat this problem by scrubbing your lead database and removing duplicates.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Televerde

SEPTEMBER 11, 2019

Take a minute to channel your inner techie, and let’s learn how to get the most out of your tool. A successful data strategy consists of de-duplication, cleansing, and appending. De-duplication will recognize any duplicates already in your database, prevent more from being entered, and merge any existing duplicates.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation De-duplication Automation 40

Biznology

AUGUST 26, 2013

Companies that sell through channel partners will have a mix of customers, from distributors, agents, and other business partners, through end-buyers. Unique identifier (to match and de-duplicate records). Once these elements are pulled in, matched and de-duplicated, it’s time to consider external data sources.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

Only B2B

NOVEMBER 28, 2019

The top B2B marketing players are cutting down the complexities of demand generation strategies that covers different marketing targets, channels and lead sources. Problem #2: Limited Marketing Channels. B2B marketers may also not be able to compare marketing channels effectively, without time-consuming data.

Top of Funnel 62

Top of Funnel Demand Generation Demand Planning 62

Chris Koch

SEPTEMBER 15, 2014

English: Flag of the Iroquois Confederacy, Hiawatha Belt Français : Drapeau de la Confédération Iroquoise (Photo credit: Wikipedia). Customers are demanding that we deal with them in a unified, cross-channel fashion. They don’t want duplicative or conflicting messages coming from different parts of the marketing organization.

De-duplication 100

De-duplication Paid Search Agency Companies Wikipedia 100

Marketing Insider Group

MAY 26, 2011

For example, many marketing organizations assume that in order to best target the needs of each buyer segment they serve, that they need to de-centralize marketing plans. Note: I believe very strongly in targeting overall, just not at the expense of strategy and customer focus and not as an excuse for de-centralizing budget or authority.

Activities 100

Activities De-duplication Planning Telemarketing 100

ClickZ

JULY 22, 2020

The tool performs a variety of data cleansing tasks including bulk updates/deletions, merging duplicates, data formatting for consistency, and data standardization/cleansing. In addition to capturing signals from multi-channel touchpoints, Medallia uses data to analyze and predict outcomes based on the signals its tracking.

Budget Programs 113

Budget Programs Enterprise Management Tools De-duping 113

RebelMouse

OCTOBER 19, 2021

Then, we removed requests that were duplicates or where data could be retrieved through other, more efficient methods. This allowed us to decouple the data-fetching phase from the rendering phase, which was causing duplicate requests. Site extra to choose channel in Layout & Design Tool. Total client wait time has decreased.

De-duplication 52

De-duplication Paid Search Agency CMS Development Work Management 52

SmartBug Media

APRIL 17, 2020

Marketo allows you to manage truly multi-channel marketing experiences across social, web, and digital ads—and sales empowerment tools help your reps build consistent email journeys throughout the customer lifecycle. De-duplicate your leads. But its potential goes far beyond email and event management.

Marketo 66

Marketo SMB Lead Scoring Lead Ranking 66

6sense

AUGUST 27, 2021

The innovation we’ve been able to deliver to date is a direct result of our history and expertise in big data (and the hard work of mastering, cleansing, and de-duplicating), AI, and machine learning, all of which make 6sense uniquely different from current sales and marketing technologies. Now it’s time to accelerate our vision.

Marketing Automation Services 48

Marketing Automation Services De-duplication Advertising Agencies Lead Ranking 48

Valasys

MARCH 5, 2020

Subdomains with gTLD such as de.example.com Subdirectories with gTLD such as example.com/de/ Avoid URL parameters such as site.com?loc=de. Read more on How to Incorporate Geofencing in B2B Content Strategy.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

LeanData

JUNE 24, 2014

Hence, the erosion of these channels has led to a new set of marketing imperatives. Marketing is now tasked with running multi-channel, multi-audience, multi-touch lead gen and nurturing campaigns focused on key accounts and the individual contacts within that account, and being objectively managed by sourced revenue.

De-duping 40

De-duping De-duplication Multi-Channel Top of Funnel 40

LeanData

JUNE 24, 2014

Hence, the erosion of these channels has led to a new set of marketing imperatives. Marketing is now tasked with running multi-channel, multi-audience, multi-touch lead gen and nurturing campaigns focused on key accounts and the individual contacts within that account, and being objectively managed by sourced revenue.

De-duping 40

De-duping De-duplication Multi-Channel Top of Funnel 40

Pam Didner

SEPTEMBER 16, 2020

Are you managing social media channels? What marketing channels are you responsible for? Many of us don’t have full visibility into how many emails our prospects receive from us when email campaigns are de-centralized and your CRM or marketing automation tools may not capture all the email sent by your marketing and sales teams.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Moz

MARCH 2, 2021

Duplicate the Ranking URL column to a new column called Normalized URL. Duplicate the new, clean Normalized URL column to a new column called TLD. These settings ensure we’ll get all the info we need to answer our questions in one crawl: List Mode: Paste in a de-duplicated Full URL list from your STAT data.

Lead Scoring 56

Lead Scoring Lead Ranking Stats SERP 56

Conductor

FEBRUARY 25, 2020

SERP insights can become a valuable asset when we think about how we might structure our landing pages, the language we use to speak to our audience, how we structure our calls to action, and can even inform decisions we make across non-organic marketing channels. So far, so good.

POS 93

POS SEO SERP Landing Pages 93

Customer Experience Matrix

NOVEMBER 28, 2012

This was an early form of what now called a Data Management Platform (DMP), which one articulate blogger defined as “a very smart, very fast cookie warehouse with analytical firepower to crunch, de-duplicate, and integrate your data with any technology platform you desire.” Users can block these from containing duplicate offers.

Marketing Management 120

Marketing Management Advertising Channels De-duplication Paid Search Agency 120

Heinz Marketing

AUGUST 5, 2021

Most companies have poor CRM data hygiene, and DemandBase has struggled to sync data back to accounts in cases with duplicate accounts or accounts with inaccurate/incomplete information. Integrate data silos while de-duping and normalizing records so your sales and marketing teams have a single source of rich, accurate account data.

Account Based Marketing 117

Account Based Marketing ABM Marketing Automation Services De-duping 117

Single Grain

OCTOBER 12, 2023

A podcast can boost your brand awareness by 89% , but only if you make an engaging channel. Therefore, their channel consists mostly of how-to videos that teach viewers how to run an e-commerce store. To say this channel “blew up” is an understatement: Lofi Girl has 13.4M This live channel caters to audience demand.

Video Marketing 98

Video Marketing Webinar Metrics Youtube Content 98

Martech

JANUARY 30, 2022

But many times, disparate systems lead to data duplication, lack of standardization and an increase in time-consuming manual tasks. If you find yourself spending more time normalizing data or de-duplicating contact records, and less time executing campaigns or evaluating campaign performance, it might be time to automate data integration.

Work Management 93

Work Management Marketing Management Organization De-duplication 93

TrustRadius Marketing

SEPTEMBER 8, 2022

Professional offers teams access to all data administration features like additional storage per user, 2 data backups a month, more import records, and de-duplication of records. It does not have all security admin features but comes with GDPR and HIPAA compliance so you can avoid security issues with customer data.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Convert

APRIL 20, 2022

Ask about needs or self-identified attributes that can translate to onsite personalization, email campaigns, or channels. Keep it clean : Embrace the challenge of simple, efficient code in all areas of your site—weed out duplications and unnecessary plugins. Ruben de Boer shares his approach to automating prioritization here.

Act-On 52

Act-On Trends Work Management De-duplication 52

Moz

OCTOBER 14, 2020

Over the past few years, more major companies have hosted videos on YouTube and created YouTube channels because it’s easier to get results in Google search than hosting on smaller platforms or their own site. After minor de-duplication and clean-up, this data set yielded 258K searches with video carousels on page one.

Youtube 64

Youtube Google Video Marketing De-duplication 64

Adobe Experience Cloud Blog

MARCH 26, 2015

If you don’t have clean data you might be sending people the wrong email campaigns, sending duplicate emails, and tracking skewed metrics. These platforms become a command center and enable the social marketer to stay connected and create relationships with followers on all social channels from one single interface. Event Management.

Marketing Automation Services 48

Marketing Automation Services De-duping Marketing Management De-duplication 48

seo.co

MAY 16, 2021

In general, Google Analytics can tell you which marketing channels will serve you best and which to avoid. Ensure you don’t have duplicate site versions indexed in the search engines. Rumor has it, Google might start to de-rank websites that aren’t mobile-friendly, although this has yet to be defined or even confirmed.

Paid Content 112

Paid Content SEO CMS Development SERP 112

Martech Advisor

OCTOBER 15, 2019

Using technology and software, the goal of CDM is to effectively deliver unique, personalized, real-time and channel-agnostic customer experiences. The omni-channel space has turned the spotlight back on data integration, versus data collection and storage. Marketing is no longer brand or channel centric – it is customer-centric.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 84

Single Grain

AUGUST 19, 2021

Hreflang tags are also helpful in avoiding the duplicate content issue because you explicitly indicate that there are alternative pages on your domain. Remember: If you do not translate the page content and still have separate URLs in your website targeting different countries, Google will count the pages as duplicates.

SEO 98

SEO Optimization Lead Scoring Lead Ranking 98

Hubspot

OCTOBER 9, 2013

You may decide that you want to be a bit more creative with your headline to generate more interest as the post gets promoted across your marketing channel. As Joost de Valk of Yoast explains : "One of the most common issues we encounter on sites in our website reviews is the overuse of tags. What About Tags? Are They Good for SEO?

SEO 28

SEO Optimization De-duplication Inbound Marketing 28

seo.co

OCTOBER 4, 2020

Otherwise, you’ll run the risk of search bots getting confused; they may see two versions of your site and register them as duplicates, or they may search for nonexistent pages, or they may even rob you of your domain authority entirely—like what happened to Toys R Us in a major SEO blunder back in 2014. Image Source: Robotstxt.org ).

Lead Scoring 111

Lead Scoring Lead Ranking SEO Google 111