Martech

APRIL 5, 2024

Ultimately, martech platforms must address two types of marketing problems: customer-facing communication issues (e.g., Treat your marketing processes like any new customer-facing campaign or channel Choose your use cases wisely. Can it cover all channels of customer communication?

Peer-to-peer 91

Peer-to-peer Paid Search Agency SMS Gartner 91

Martech

OCTOBER 4, 2023

In the past, customer loyalty was earned with a friendly smile at the corner store. The transformation of customer loyalty in the age of omnichannel commerce can help your brand thrive by embracing this evolution. This approach ensures that your brand remains consistently on the customer’s radar, fostering increased engagement.

Loyalty 103

Loyalty Touchpoints Mobile Marketing Interactive Marketing 103

Sprout Social

JANUARY 31, 2024

Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. For brands big and small, growing a channel and dedicated audience is no small feat. YouTube engagement refers to the level of activity associated with your channel and videos. Is your YouTube engagement where you want it to be?

Youtube 95

Youtube Work Management Social Networks Eye-Tracking 95

Martech

MARCH 11, 2024

Data hygiene is more than just cleaning and organizing your customer data. All this helps in data accuracy and more effective segmentation that can benefit from identifying inactive or less engaged customers for re-engagement campaigns. Historically, marketing success has often been channel-centric in its measurement.

Cost per Acquisition 116

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 116

Martech

SEPTEMBER 8, 2023

Typeface has partnered with GrowthLoop and Google Cloud to create an integrated solution that uses generative AI to help marketers create personalized content across multiple channels. The generative feature creates subject lines, and customizes content tone and length.

Amazon 111

Amazon Ideal Customer Profiles User-Generated Content Outreach 111

Sprout Social

FEBRUARY 15, 2024

View this post on Instagram A post shared by Sprout Social (@sproutsocial) Shares and resharing Sharing and resharing brand content seems like a simple form of audience engagement. Social listening tools like Sprout help brands surface the big issues, from customer service hold-ups to product defects and more.

Webinar Metrics 101

Webinar Metrics Tips Marketing AI Social Media 101

Martech

OCTOBER 11, 2023

Customers using a retailer’s app or participating in a retailer’s loyalty program have a robust, measurable digital trail. As retailers continue to build out their RMNs, they should prioritize specific channels that brands prefer — many of them logged-in channels. Why we care. Close connections. RMN effectiveness. Get MarTech!

Planning 113

Planning Marketing Plans Spending Network Marketing 113

Optinmonster

APRIL 8, 2024

It’s where people decide to become your customers or leave your site for good. Product Titles It might not feel like much, but a catchy product title often delights customers and adds to a product’s perceived value. 360° Views Your shoppers may not be inside your physical store, but you can still give them a 360° view of your products.

Product 94

Product Lead Ranking Urgency Marketing Cross-Selling 94

Salesforce Marketing Cloud

JANUARY 3, 2024

They help you hook the right customers — those who would benefit most from what you have to offer. The right customer will buy what you’re selling, use it, and be better for it. This will help you stand out from generic pitches and show the customer you’re focused on them. Share who your customers are.

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Martech

MAY 25, 2023

He described as “wishful thinking” the following sentiment: “If only we had a customer data platform, then we wouldn’t have to rely on IT to manage and integrate our data, and our customer data program would succeed!” Ideas like: There’s value in having a holistic view of the customer.

Gartner 87

Gartner Lead Ranking CMO Conference 87

Martech

OCTOBER 19, 2023

HubSpot’s September releases include a leads view in the prospecting workspace, AI additions, reporting improvements and more. This leads view allows sales reps and managers to use one place in HubSpot to review new leads, enroll them in a sequence and see the previous and next action.

SMS 104

SMS Bundling Terms and Conditions Opt-out 104

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions.

Marketing AI 123

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 123

Salesforce Marketing Cloud

APRIL 9, 2024

In the 1990s, when the term “big data” was first popularized, the hope was that organizations could analyze this data to uncover valuable customer and market insights, deliver hyperpersonalized experiences, forecast demand more accurately, and enhance product development, among other things. It’s a far cry from where we’ve been.

Marketing AI 110

Marketing AI Enterprise Management Work Management Lead Ranking 110

Contently

JANUARY 26, 2023

Content marketing is the broad strategy for moving customers through a sales funnel from top to bottom using different kinds of information at the top, middle, and bottom to achieve different goals. With thought leadership, brands build trust with potential customers and expand reach at the top of that funnel. Run a gap analysis.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. Sagefrog’s 2023 report , amazingly, listed customer retention as B2B marketers’ number two priority. (It

Tactics 114

Tactics Work Management B2B Marketing Marketing Management 114

Spiralytics

FEBRUARY 7, 2024

This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. Your social media teams can merely review this content, make edits, and schedule the post on multiple platforms, helping you save time and manage various social media channels efficiently.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

illumin

FEBRUARY 29, 2024

For marketers looking to take their potential customers on a full-funnel journey, YouTube is a fantastic resource for connecting with audiences in a meaningful and effective way. Advertisers need to carefully consider the content they buy ad space on and how that relates to their brand values and the interests of their customers.

Youtube 105

Youtube Advertisements Advertising Branding 105

ScanmarQED

FEBRUARY 27, 2024

Let’s look at each of them in turn: Walled Gardens Walled Gardens, or ecosystems, like Meta, control access to data and interactions within their boundaries and have caused a significant challenge to MTA, making it virtually impossible for marketers to track and attribute conversions across channels.

Multi-Touch Attribution 59

Multi-Touch Attribution Lead Ranking Allocation Touchpoints 59

Martech

MARCH 6, 2024

The vast majority are ready to embrace AI for targeting, serving relevant ads to customers and other aspects of advertising. Retail media covers the full customer journey, including the “last mile” when shoppers are on the retailer’s digital channels or in-store. 15% have privacy concerns about AI integration.

Marketing AI 109

Marketing AI Media Paid Search Agency Privacy 109

Blue Flame Thinking

SEPTEMBER 8, 2023

Your website is the most visible view of your brand and products or services. These are channels (acquisition) What they do when they visit? Traffic for your website can come from many different channels and developing them helps drive more of the right visitors to your site. What action are they taking?

Traffic 96

Traffic Analysis Marketing Websites Allocation 96

Binary Demand

FEBRUARY 23, 2024

In addition, the latest demand generation in the B2B approach centers on leveraging data and technology to gain insights into potential customers, ascertain their needs and preferences, and establish meaningful engagement strategies. reveals that B2B buyers value third-party interactions, like customer references and expert consultations, 1.4x

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

ClickDimensions

DECEMBER 28, 2023

This misalignment can lead to missed opportunities, frustrated customers, and ultimately hindered growth. When sales and marketing teams aren’t on the same page, they may inadvertently convey conflicting information to potential and existing customers. This can lead to confusion and erode trust.

SMB 110

SMB Cross-Selling Buyer Personas Marketing Management 110

Sprout Social

JULY 7, 2022

In this post, we’ll cover what YouTube Creator Studio is, how to access it, and how to use its various features to grow your channel. It’s where brands and creators can go to track video performance , understand audience behavior, and monitor channel growth. View channel dashboard. What is YouTube Creator Studio?

Youtube 111

Youtube Copyright Paid Search Agency Work Management 111

Heinz Marketing

FEBRUARY 6, 2024

Unified Strategy : Proper marketing orchestration ensures that all marketing channels and activities are aligned with the overall business strategy. Coordination within the orchestration process keeps content calendars synchronized, preventing conflicting messages and maintaining a cohesive narrative throughout various marketing channels.

Planning 83

Planning Work Management Top of Funnel Marketing Management 83

Martech

JANUARY 19, 2024

When it comes to CRM systems, companies can choose to process customer data in real time or batches. Real-time means the martech stack, including the CRM platform being used, can collect customer data in real-time and you can use such data in real-time for customer messaging and activations.

CRM 99

CRM Process Ideal Customer Profiles eCommerce 99

Martech

JANUARY 4, 2024

Website speed is often seen as the main factor impacting customer conversions. Here’s why taking a more holistic view of digital experience is key and how to balance best practices with your business’s unique circumstances. It also helps to view maintaining a site, campaign or marketing channel as a continuous, iterative process.

Optimization 121

Optimization Analysis Comparison Opt-in 121

Martech

OCTOBER 3, 2023

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. In that time, she’s seen a great deal of change in how customers do their banking, in corporate and personal accounts. And these channels can come from unlikely origins.

Digital Asset Management 110

Digital Asset Management Enterprise Management Paid Search Agency Content 110

Martech

FEBRUARY 8, 2024

Extended reality (XR) is creating innovative ways to engage customers with unique experiences. It collects information without overwhelming customers and ensures details remain up to date. However, these won’t do much without proper data management and cloud infrastructure. The strategic use of GA4 is crucial in this process.

Allocation 107

Allocation Marketing Analytics Tools Work Management Privacy 107

Only B2B

MARCH 13, 2024

Statista Think about it: A great blog post on your site might get a few hundred views. But syndication on a high-traffic industry publication could put it in front of thousands of potential customers who need what you offer. According to Statista, it would increase to $107 billion in 2026.-

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Optinmonster

MARCH 21, 2024

Did you know that collecting customer feedback can help you transform the success of your business? Customer experience is one of the top factors in gaining new customers and building brand loyalty. That’s why it’s so vital to collect customer feedback. What Is Customer Feedback?

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. I want these influencers to be authentic when they talk about certain themes or products.”

ROI 102

ROI Top of Funnel Work Management Advertising Agencies 102

Martech

NOVEMBER 29, 2023

More than half of Americans expect future improvements in customer service thanks to the integration of artificial intelligence. This despite perceived bad experiences in the past with AI-driven customer service. This is another signal that consumers anticipate AI impacting their experiences right across the customer journey.

Service 98

Service Customer Surveys Paid Search Agency Advertising Channels 98

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.”

Paid Search Agency 116

Paid Search Agency Marketing Attribution Top of Funnel Companies 116

Sprout Social

FEBRUARY 15, 2023

If you’ve been wondering how to start a YouTube channel but haven’t jumped in yet, this is your sign to get started. How to create a YouTube channel in 5 steps Whether you need the 101-level breakdown, or just a refresher, feel free to go straight to whichever section you need most. Then, select Create a channel from the drop-down.

Youtube 83

Youtube Advertising Channels Branding Brand Identity 83

Sprout Social

JANUARY 23, 2024

Independence Village Senior Living: Retirees have more fun Racking up millions of views and hundreds of thousands of likes is not unusual for Independence Village senior living communities. million views, 230,000 likes and 787 comments. The campaign’s YouTube video received 282,000 views and their TikTok post received over 3.3

Branding 106

Branding Brand Identity Communities Viral Marketing 106

Martech

OCTOBER 31, 2023

Whether it’s button clicks, page views or system events, it really tells you what’s what’s going on on your site.” This cross-platform integration centralizes data for a more holistic customer view across devices across platforms, across online events,” said Mostyn. What’s a conversion? In your inbox.

Marketing Analytics Tools 110

Marketing Analytics Tools Paid Search Agency Acquisitions Analytics 110

Salesforce Marketing Cloud

NOVEMBER 30, 2023

Mobile commerce (also known as m-commerce) has become the preferred purchasing channel across industries, regions, demographics, price points, and more. Shoppers can find the products they want using a device they can take anywhere, and businesses can sell to a globally connected customer base. That’s the power of mobile commerce.

eCommerce 119

eCommerce Mobile Marketing Multi-Channel Customer Satisfaction 119