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Webinar: Win customer loyalty across channels

Martech

Converting new customers is a lot more expensive than the cost of retention. So, understanding customer intent to drive retention and loyalty is necessary for marketers looking to nurture relationships through email, SMS, chat, and paid and organic messaging tactics. Click here to view more MarTech webinars.

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Mobile Optimization by Channel: Key Tips for Reaching Your Customers

Trade Press Services

Hitting those marks can mean the difference between a converted customer and a missed opportunity. In fact, 61 percent of customers say they are more likely to purchase from mobile-friendly sites. This means organizations need a targeted approach for each marketing channel they use. SMS: Brevity is key.

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How SMS and Email Work to Create the Ultimate Customer Engagement?

SendX

SMS and email marketing both enable businesses to engage their customers with content, offers, and better customer service interactions. They have different strengths and uses, however, and businesses can use each channel to support the other and provide a more engaging experience for their customers.

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How SMS and Email Work to Create the Ultimate Customer Engagement?

SendX

SMS and email marketing both enable businesses to engage their customers with content, offers, and better customer service interactions. They have different strengths and uses, however, and businesses can use each channel to support the other and provide a more engaging experience for their customers.

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Developing Your SMS Marketing Strategy

SmartBug Media

SMS marketing is equally effective and engaging—and brands are taking note. More and more companies are embracing SMS marketing to engage with customers where they’re already most active. At least 70 percent of consumers subscribed to SMS marketing in 2022, and that number is already on the rise this year.

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What is SMS Marketing?

Benchmark Email

SMS marketing is an effective marketing channel that doesn’t depend on the internet and algorithms. It’s a cost-efficient way to engage your target audience and existing customers, giving you an edge over competitors. appeared first on Benchmark Email.

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How to Use Email & SMS Marketing Strategies in Tandem

SmartBug Media

Email marketing is the most tried-and-true channel used by e-commerce marketers to retain customers, develop relationships, and deliver personalized content for audiences in each stage of the customer journey. But its effectiveness has also contributed to an oversaturated channel used by the majority of e-commerce businesses.

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