From efficacy to efficiency: 2024’s B2B marketing revolution
Martech
JANUARY 12, 2024
A few more or less channels. In marketing lingo, “efficiency” often gets conflated with doing things right — streamlining processes, optimizing channel usage and perhaps shaving off some costs. It’s about the mechanics of marketing and the fine-tuning of various activities and processes. A few tweaks here and there.
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