Heinz Marketing

MARCH 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally.

Ideal Customer Profiles 100

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 100

Optinmonster

MAY 2, 2022

Have you ever looked at successful bloggers, YouTubers, and influencers and wondered, “How can I make money from my WordPress blog?” Create a Podcast. Start a YouTube Channel. The convenience of having the best content curated and formatted for easy reading would be worth paying for. Create a Podcast.

Paid Content 95

Paid Content Adsense Merchandising Conference 95

ActiveDEMAND

NOVEMBER 15, 2021

Some of those agencies will engage in inbound marketing: using blog posts, SEO, social, podcasts, YouTube videos, and other inbound channels. You’d be surprised how easy it is to find a nicely curated list of companies in a target industry, sorted by employee count or revenue.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Marketing Prospects Ad Agencies 76

Onalytica B2B

APRIL 11, 2017

Certain channels are most pertinent to startups seeking quick growth. But where does influencer marketing sit within this mixture of channels? As Neil Schaffer discussed in the Onalytica Podcast , influencer marketing is most effective when a genuine relationship has developed between the brand and influencer.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Vidyard

OCTOBER 26, 2021

Sales Feed is producing a wide range of original online shows, podcasts, video series, music, comedy, and entertainment along with daily sales tips and a weekly newsletter – all created with one person in mind: the B2B sales professional. The weekly podcast launches this November. Now live on the Sales Feed YouTube channel.

Top of Funnel 50

Top of Funnel Generation Media Digital Marketing Funnels 50

Oktopost

OCTOBER 23, 2019

In that case, it’s best to determine what you’re getting from the platform and develop a plan to rely on your other channels. Marketers are always looking for new ways to engage and depending on your audience a well-curated Spotify playlist may be something to add to your repertoire. It’s early 2020.

Acquisitions 110

Acquisitions Planning Paid Search Agency Mobile Advertising 110

Oktopost

SEPTEMBER 15, 2020

The premise behind B2B Marketing Now , Oktopost ’s original podcast channel, could not be more simple: bring together the best of the best of the B2B marketing space, and episode-by-episode, share their experiences navigating the modern day marketing function. The 3 Most Amazing Podcast Episodes.

B2B Marketing 62

B2B Marketing B2B CMO B2B Sales 62

Content4Demand

FEBRUARY 9, 2021

With all in-person events, coffee meetings and cocktail receptions put on hold, prioritizing personal, intimate channels was key. It’s no surprise, then, that podcasts sprung to the top of marketers’ to-do lists. And the podcasting market is showing no signs of slowing down: The global podcasting market is expected to reach $41.8

B2B Thought Leadership 59

B2B Thought Leadership Multi-Channel Bundling Thought Leadership 59

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. His social podcast is a great way to stay connected with other digital marketing experts.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

ClearVoice

MARCH 14, 2024

Partnerships can allow brands to explore various content formats, such as podcasts , videos , webinars, and co-written articles, which can significantly increase audience engagement. One example is the now-classic “ Puppyhood ,” a YouTube video created by Buzzfeed in partnership with Purina.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

The ABM Agency

AUGUST 30, 2020

While organic social media isn’t a true ABM channel, it should align with your overall company goals. Turn it into a YouTube video, IGTV, and Instagram Stories. Start with a podcast ? Turn it into a blog post or YouTube videos. Just upload the audio file with a branded background on your YouTube page.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Paid Search Agency 52

Oktopost

JUNE 14, 2021

It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. . Podcasts and podcast sponsorships. What Is Demand Generation? Resource and tutorial pages.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

PureB2B

MARCH 31, 2022

This transition to a more modern, digitally curated customer journey, has compelled B2B sales organizations to adapt their sales processes, prioritizing the needs and preferences of potential buyers and modifying the customer journey accordingly. Creating Optimal Omni-Channel Experiences. Social media has matured in a big way.

Buy 62

Buy Marketing Management B2B Thought Leadership B2B 62

ClickZ

JUNE 3, 2020

Quarantainment programming, as defined by Betches, is “a digital getaway that combines curated and original content to help their audiences stay informed, engaged and entertained through COVID-19-induced quarantine.”. Users have access to a daily newsletter, multiple video series, and podcasts.

Impressions 77

Impressions Curation Newsletter Ideal Customer Profiles 77

Predictive Response

NOVEMBER 5, 2018

Unlike with previous generations, there aren’t a limited number of television channels, a reliance on high-circulation newspapers, and finite radio stations. Advertise on podcasts. Traditional radio isn’t dead yet, but it’s quickly being replaced by curated music channels, audiobooks, and podcasts.

Lead Generation 40

Lead Generation Tactics Generation Marketing Qualified Leads 40

Scoop.it

JANUARY 7, 2021

Optimize Your Presence on All Channels. The first step you need to make on your journey to a successful online brand is to make sure that you are consistent on all the channels you will use for your branding strategy. Next, develop a content marketing strategy for each of the channels you’ll be using for branding purposes.

Ad Building 98

Ad Building Brand Identity Branding Business 98

Sprout Social

MAY 10, 2022

With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Nearly one in two businesses consider social media their primary channel for external communication while 58% anticipate it becoming their primary channel in the future. Neutrogena.

Social Media 119

Social Media Social Marketing Paid Search Agency Media 119

seo.co

JANUARY 10, 2022

You need to know which channels work for your business. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. This is not merely restricted to YouTube. From podcasts, videos, social media, blogs to emails, customer feed are curated by different forms of content.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Buffer

JULY 5, 2022

A newsletter can become an unfiltered channel for all of your ideas, personal and professional updates, and any other musings you may want to share with the world. While the influencer went viral on TikTok for her salmon rice bowl recipe in 2021, she first created her YouTube channel in 2012 sharing content around fitness and food.

Newsletter 86

Newsletter Viral Marketing Twitter Youtube 86

Sharpspring

NOVEMBER 25, 2020

The new SharpSpring Agency Acceleration Series features a curated lineup of some of the top influencers in digital marketing. On YouTube, what I like to do is go and see what the search results for this. Amy Landino on making sure video’s the right creative channel for a client. But it is helpful.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Video Marketing 52

Scoop.it

MAY 20, 2020

According to the report from Emarsys , 81% of SMBs rely on email as their primary customer acquisition channel, and 80% for retention. Curated content. Deciding on your newsletter frequency will help you: Plan your time to curate content and write your email copy. Curate content from other people and companies.

Newsletter 115

Newsletter Ad Frequency Curation Paid Search Agency 115

Onalytica B2B

APRIL 4, 2017

There were also many celebrities and thought leaders presenting individual tracks on specific topics such as copywriting, split testing, virtual reality, artificial intelligence, content marketing, influencer marketing as well as channel specific tracks on Facebook, Instagram, Twitter, LinkedIn, YouTube, podcasts, Pinterest, Snapchat and live video.

Lead Scoring 0

Lead Scoring Lead Ranking Marketing AI Marketing Management 0

Convince & Convert

MARCH 30, 2015

Tweetable Moments Pay attention to how your audience consumes different channels. And with more platforms like Instagram, Snapchat, Pinterest, and YouTube becoming primary social channels for many companies, it made sense to expand. “We Use channels for your marketing the way your customers would. Everyone wins.

Social Media 133

Social Media Media Skype Marketing Management 133

seo.co

FEBRUARY 16, 2021

Know which channels work for you. It also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. This is not merely restricted to YouTube. The possibilities are virtually endless as you can use this technology to resonate and connect with your audience using audio content such as podcasts.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

ConvertKit

AUGUST 4, 2021

Some of your subscribers will sign up after months or years of following you on social media , reading your blog, or hearing you on podcasts. Emails take your audience from noisy social media feeds to individually curated inboxes. One or more links to your other platforms (blog, YouTube, social media). A welcome note.

Examples 145

Examples Newsletter Template Landing Pages 145

Sharpspring

OCTOBER 19, 2020

The new SharpSpring Agency Acceleration Series features an awesome curated lineup of the top influencers in digital marketing. So you search Google, you get to Google Maps, Google Flights, Google Hotels, Google Jobs, YouTube. Rand Fishkin on SparkToro’s most successful acquisition channel.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Click Rate 52

SmartBug Media

MARCH 19, 2021

7 Marketing Channels to Focus On in 2021. Must-read articles: Publishers, curation and algorithms. The Learn UI Design blog is the perfect combination of design inspiration, UI best practices, and branding techniques to ensure your content converts across all channels. Audio ads on YouTube expand reach and grow brand awareness.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Convince & Convert

APRIL 7, 2015

YouTube Channels. For example, a communication cascade is a frequently-used internal communication channel; however, not every manager or leader is equal in their ability to effectively communicate. ” You may also want to ask yourself, “What internal communication channels can you use to communicate?”

Lead Scoring 157

Lead Scoring Lead Ranking Work Management Statistics 157

Outgrow

FEBRUARY 14, 2022

The idea is to have unique messaging, graphics, and channels for each of these different cohorts. This can be the publications or magazines they read, the YouTube channels they subscribe to, podcasts they listen to, etc. Rand gives the example of Hotjar’s signup form that is well-curated to create multiple cohorts. .

Paid Search Agency 52

Paid Search Agency Enterprise Management Planning Outgrow 52

ConvertKit

AUGUST 16, 2021

But in order to be successful today as a creator, you have to prioritize channels like YouTube, TikTok, and Instagram. That’s why I put together a comprehensive guide to the Big Three—YouTube, TikTok, and Instagram—so you can implement video marketing as part of your growth strategy. YouTube content is forever.

Youtube 141

Youtube Ad Building Marketing & Strategy Landing Pages 141

Optinmonster

APRIL 20, 2020

If you do have a strict budget, check out this curated list of free marketing tools. Use your various social media channels to deliver quality content to get your target audience interested in your course. Start a Podcast to Hype Your Online Course. Everyone and their mother has a podcast right now. And for good reason.

Course 94

Course Work Management Marketing Management Class 94

Sharpspring

AUGUST 18, 2020

The new SharpSpring Agency Acceleration Series features an awesome curated lineup of the top influencers in digital marketing. Neil Patel on his favorite marketing channel. “My My favorite channel is a blog because you can then control your own destiny and you deal a little bit less with algorithms. …

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies CAN-SPAM 52

Anyword

FEBRUARY 11, 2020

I was the Director of Marketing at a company called iFilm, which was a precursor to YouTube. We have a full slate of products including podcasts, live media, and custom content. What channels have you found to be especially effective for reaching your target audience? It’s the most effective channel to target niche audiences.

Storytelling 65

Storytelling CMO Advertising Agencies Custom Publishing 65

Sprout Social

MAY 2, 2018

Whether it’s blogging, video marketing, paid social ads or even podcasts, you have to learn the specifics of social media marketing for dentists. However, some social channels naturally work better for dentists than others. Twitter is another fantastic channel for dentists on social media. Aren't we a fun bunch?

Social Media 111

Social Media Paid Content Social Marketing Media 111

Single Grain

JULY 14, 2023

YouTube growth can be a tedious and somewhat bewildering challenge. You can produce all this video content consistently, and still your YouTube channel’s follower base is flatlined. In this post, we’ll share some of our favorite strategies for YouTube growth. We’ve certainly been there.

Youtube 52

Youtube Tactics Best Practices Lead Scoring 52

Directive Agency

SEPTEMBER 3, 2019

Leverage the Top Marketing Channels with Your Content. You need data-driven and credible content to drive these channels. Additionally, it’s essential to promote your relevant content on social media channels such as LinkedIn. Top YouTube vloggers. How They Learn: Listens to podcasts and audiobooks.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Top Rank Marketing

JUNE 9, 2020

You can watch the full video and subscribe to the podcast below. Stay tuned to the TopRank Marketing Blog and subscribe to our YouTube channel for more Break Free B2B interviews. The conversation covered everything from the difference between B2B and B2C messaging to the importance of purpose-driven marketing.

A/B testing 52

A/B testing B2B Marketing Advertising Agencies B2B 52