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American Black consumers: More diverse, demanding and reachable than ever

Martech

Census projects that this will increase to just under 10 million by 2060. Black audiences say they’re less likely than other viewing populations to feel that the abundance of choice makes it more difficult to find something to watch. While the majority are African American, about 4.6 At that point, 16% of the U.S.

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Measuring Outdoor and Out-of-Home Digital Signage in 2023

NuSpark Consulting

Demographics Observation or recent census data can provide demographic information about a particular area, helping in measuring out-of-home advertising. In short, surveys can help you gather demographic and viewing habits information. To do this, you’ll need to track how many people view each piece of content.

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Data Superpowers: Skew Correction

ConversionLogic

Census and VideoAmp’s own intab panel as ground truths. census and typical TV viewing behavior. Sadly, things are slightly more complicated in reality. In our datasets, we are simultaneously correcting for sampling bias in over two hundred demographic categories using both the U.S.

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International Women’s Day 2023 and the martech community

Martech

Additionally, a study by BuiltIn found: 39% of women view gender bias as a primary reason for not being offered a promotion. However, our 2022 Salary and Career Survey does offer some martech-specific data: Women earn an average of 30% less than men in martech jobs at all levels. less than men, according to the U.S.

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New Mover Marketing Solutions for Solar Energy Providers

Porch Group Media

Census data, almost 30 million people moved in 2020, and this trend seems to be continuing with 2021, marking the year for a massive influx of first-time home buyers. moves per year Deep consumer insights and hundreds of offline and online data sources connected to mover profile to provide 360 degree view of new movers.

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Better reporting can improve email performance

Martech

Econsultancy’s 2019 Email Marketing Industry Census found that 35% of email marketers spent more than two hours of their regular workweek on email reporting. In the 2017 Census, for example, 25% spent more than two hours on reporting. That continues a slow uptick in time spent on reporting over the last few years.

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Micro Data: Why Marketers Need It

Biznology

It’s a big picture view that quickly ties together the loose ends of multiple different data sets. Other, less-intrusive measures (like looking at census information and trade organization membership lists) can also highlight specific details for a targeted group of individuals. The Difference Between Big Data and Micro Data.