American Black consumers: More diverse, demanding and reachable than ever
Martech
FEBRUARY 16, 2024
Census projects that this will increase to just under 10 million by 2060. Black audiences say they’re less likely than other viewing populations to feel that the abundance of choice makes it more difficult to find something to watch. While the majority are African American, about 4.6 At that point, 16% of the U.S.
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