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How to identify your ideal customer profile (ICP)

Lenny's Newsletter

We’ve so far spent all of our time finding and validating a problem, but surprisingly, many (perhaps most?) This depth-first approach was really important to validate the solution on the path to product-market fit. ” — Boris Jabes , co-founder and CEO of Census “We did not think about ICP.

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Getting Back to Basics with ABM Segmentation

6sense

And validating them. For decades, businesses tried to avoid the ineffectiveness of mass marketing ( “You can’t be all things to all people” ) by manually cobbling together segments from disparate sources such as customer lists, tax registers, city directories, and census data. . Validating Segments. To optimizing them.

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How to find and win your first 10 B2B customers

Lenny's Newsletter

” — Shishir Mehrotra , co-founder and CEO For Census , all of their early customers came through the founders’ networks—mostly one super-connected co-founder: “ Most of our early growth had to do with being in San Francisco and from our loose network of friends. Our pitch resonated very easily.

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How to Choose the Most Link-Worthy Data Source for Your Content

Moz

Census , colleges and universities , the WHO , and the TSA. The data was free from the US Census, but in order to make any sense of it, our researchers had to use QGIS, Python, text-mining, and phrasemachine (a text analysis API) just to narrow it down to what we were looking for. Publicly available data.

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How to Choose the Most Link-Worthy Data Source for Your Content

Moz

Census , colleges and universities , the WHO , and the TSA. The data was free from the US Census, but in order to make any sense of it, our researchers had to use QGIS, Python, text-mining, and phrasemachine (a text analysis API) just to narrow it down to what we were looking for. Publicly available data.

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10 Steps to Blend STAT Ranking Data with Site Performance Metrics

Moz

Why validate SEO best practices with data? We can elevate our SEO game individually and collectively by testing and validating best practices with research. Failing to validate best practices is a liability for SEO practitioners and shows an unwillingness to challenge assumptions. I’ll share how I did it below.

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6 Tips for Creating Original Research for Marketing That’ll Boost Your Brand

Content Standard

Using census data and other reliable resources, you can probably estimate a fairly reliable count of the total population. You’ll want to incorporate qualifiers in scalable methods to make sure you receive valid participation. Or can you reach your audience on your own? Bad data can skew research results for drastic results.

Research 100