SmartBrief - Marketing

JANUARY 30, 2024

While 8% growth is definitely not bad, it’s still underwhelming, considering the US Census Bureau expects the country to be “minority white” in about 20 years. To stay up-to-date on multicultural trends, news and campaigns, subscribe to the AAF Mosaic Center SmartBrief and the Hispanic Marketing Council SmartBrief.

Practices 93

Practices Advertising Agencies Planning Best Practices 93

Zoominfo

JUNE 11, 2021

Census Bureau. Census Bureau Intent data and buying signals will not only keep you ahead of competitors in a pressure-filled race, but will also unearth new prospects that didn’t exist a year ago. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. For example, in the U.S.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Census Bureau. Census Bureau. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. What you knew about your market probably changed during the pandemic. For example, in the U.S. By comparison, from 2018 to 2019, there was a 0.3% increase in these applications. Source: U.S.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Martech

MAY 30, 2023

A number of modern tools are available to help you here, some of which are free — like American FactFinder , which uses United States census information to help you find out key pieces of information about specific demographics.

Demographics 119

Demographics Startups Customer Surveys Tactics 119

Porch Group Media

MARCH 2, 2022

Census Bureau, the average person in the United States moves residences more than 11 times in his or her lifetime. According to the 2021 New Mover Trends Report from Porch and V12, Americans moved for numerous reasons. Download your free copy of the New Mover Trends Report here ! According to data from the U.S.

First-Mover Advantage 52

First-Mover Advantage Advertising Agencies Trends Marketing Report 52

Martech

MAY 6, 2022

But when you do reporting right, your reports can help you drive success in six ways: Track trends : Reporting, especially when done at several time intervals such as weekly, monthly, yearly, and year-over-year, will help you see where your numbers are trending up or down. Historical data and trends.

Budget Programs 95

Budget Programs Work Management Marketing Management Planning 95

Zoominfo

JULY 27, 2021

Here are a few trends recruiters should be aware of while looking to hire in the post-pandemic environment. Macroeconomic trends affecting recruitment and hiring in the pandemic economy 1. Source: US Census Bureau 4. Labor market fluctuations What’s making hiring in 2021 so tricky? per hour, unchanged since July 2009.

Zoominfo 130

Zoominfo Paid Search Agency Statistics Marketing & Strategy 130

The Effective Marketer

MAY 24, 2012

A recent research survey, Email Marketing Industry Census 2012 , conducted by eConsultancy and sponsored by Adestra sheds some light into how email marketing is being used and trends facing email marketing as an industry. Why is email still a major force in the marketer’s arsenal? The Missing ROI Components.

Customer Surveys 100

Customer Surveys ROI Email Marketing Effectiveness 100

Porch Group Media

NOVEMBER 4, 2021

Census data, almost 30 million people moved in 2020, and this trend seems to be continuing with 2021, marking the year for a massive influx of first-time home buyers. According to U.S. Most notably, today’s new movers are prioritizing solar energy as a top item and service to spend on.

First-Mover Advantage 52

First-Mover Advantage Trigger Marketing Ideal Customer Profiles Differentiation 52

Customer Experience Matrix

DECEMBER 16, 2015

The chart below shows in more detail how I think current trends lead to this conclusion; I won’t bore you by walking through it step-by-step. One question worth asking is, how much of the economy is likely to be affected by this change? The table below shows a crude attempt to find an answer.

Lead Ranking 120

Lead Ranking Lead Scoring Purchase Paid Search Agency 120

Adobe Experience Cloud Blog

JANUARY 11, 2019

Census Bureau. It is easy to get caught up with the latest trends. However, consumers, especially millennials coined ‘digital natives,’ are on the cusp of surpassing baby boomers as the nation’s largest living adult generation, according to population projections from the U.S.

Paid Search Agency 134

Paid Search Agency Marketing Management Thought Leadership Marketing & Strategy 134

Biznology

APRIL 23, 2021

And finally, I have co-opted the Arts, Music and Culture section to include several articles on American worker migratory trends, the future of housing in the US and the implications for an increasingly mobile workforce. ” MetLife Employee Benefit Trends. Census Bureau.” As always, happy reading and listening!

Work Management 104

Work Management First-Mover Advantage Lead Ranking Fulfillment 104

Martech Advisor

JANUARY 10, 2020

Today we turn the spotlight on this critical issue, discussing: Seven trends poised to influence the future of marketing technology. Our conversation revealed telling insights into the current state of women in martech, and future trends in this area. Here are seven trends we expect to see: 1. So, where do we go from here?

Lead Ranking 97

Lead Ranking Lead Scoring Leads Lead 97

Zoominfo

JUNE 27, 2022

To evaluate the potential quality of a dataset, compare the number of contacts or accounts from a provider against government census or population reports. FIGURE: The Data Provider Quality/Coverage Grid When considering “coverage vs. quantity,” coverage indicates records that are actionable, active, and verified.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Outbrain

JULY 28, 2022

Census data, when tied to e-commerce feeds, can also help understand how people act as consumers in certain areas. We are also exploring other data signals to understand the talk of the town, such as Google trends or trending hashtags on Twitter. In combination, e-commerce feeds and weather insights can yield strong results.

Advertising Agencies 49

Advertising Agencies Advertisements Advertising Privacy 49

Strategic-IC

APRIL 23, 2023

Post-pandemic market trends, political upheavals, economic crises and more, created a challenging landscape for many businesses. So with new technologies and new strategies constantly emerging – what ABM trends and changes can we expect to see in 2023 and beyond? Top ABM trend predictions for 2023 1. Yet ABM has flourished.

Account Based Marketing 62

Account Based Marketing ABM Statistics Marketing AI 62

BenchmarkONE

SEPTEMBER 13, 2018

Census Website. Census website is the go-to resource for key data about market conditions, buyer behavior, and the general economic pulse of the U.S. What we like: In addition to being free, this tool is great for its ease of use. Just visit the site, type your keywords, and get a nice, detailed report on that subject. #5:

Paid Content 71

Paid Content Research Enterprise Management Tools 71

SWZD

AUGUST 21, 2019

It was fascinating to get her viewpoint on trends and best practices in marketing at a global giant that has been at the forefront of the computer industry since the punch cards of the 1890 US Census, and is now pioneering the next generation of solutions in artificial intelligence with IBM Watson.

Work Management 48

Work Management Account Based Marketing Lead Ranking Marketing Management 48

Hubspot

JULY 13, 2018

Quantitative research is concerned with data, and looks for relevant trends in the information that's gathered from public records. This includes competitor websites, social media business pages, trade magazines, market reports, and even census data published by the government.

Research 72

Research Buyer Personas Focus Group Customer Satisfaction 72

Navigate the Channel

MAY 30, 2023

who also obtained a graduate or professional degree, according to data from the Census Bureau’s Current Population Survey.” Continuous learning and staying updated with industry trends are crucial for career growth. “As of 2021, 37.9% of adults in this age group held a bachelor’s degree, including 14.3%

Work Management 65

Work Management Marketing Management Peer-to-peer Education 65

Integrated B2B

FEBRUARY 26, 2014

Stay aware of trends in your target industry by reading relevant publications. Research the census. The census seems dull and inaccessible on the surface, but it contains a vast well of information on industries and the economy that you can use effectively. Read industry publications. Follow the influencers. .

Research 40

Research Thought Leadership Content Case Studies 40

Moz

JULY 14, 2020

Sarah also laid out her thoughts on major SEO trends for 2020. 5 Timely Trends for 2020: 1. Using a custom made success matrix, Shannon and her team were able to spot the trends for both “successful” and “not successful” campaigns and implement plans accordingly. Use the success matrix to review campaigns and catch trends early.

PR 59

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 59

Moz

JULY 14, 2020

Sarah also laid out her thoughts on major SEO trends for 2020. 5 Timely Trends for 2020: 1. Using a custom made success matrix, Shannon and her team were able to spot the trends for both “successful” and “not successful” campaigns and implement plans accordingly. Use the success matrix to review campaigns and catch trends early.

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

Moz

JULY 14, 2020

Sarah also laid out her thoughts on major SEO trends for 2020. 5 Timely Trends for 2020: 1. Using a custom made success matrix, Shannon and her team were able to spot the trends for both “successful” and “not successful” campaigns and implement plans accordingly. Use the success matrix to review campaigns and catch trends early.

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

Hubspot

MARCH 15, 2019

Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. But, the census data shows the number of planned wages (WBA) and high-propensity (HBA) business applications have not shown the same level of bounce-back. Source: Capterra. That's good.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

Aberdeen

FEBRUARY 28, 2019

The correlation is clear: Utilizing intent data derives meaningful insights into key market trends, demystifying buyer intent. Best-in-Class intent data reflects not only the company showing intent but also the location and persona-based contacts which reduces wasted cold-calling time (a particular drag on a new salesperson’s time).

Intent Data 40

Intent Data Intent Top of Funnel Cold Calling 40

ClearVoice

DECEMBER 16, 2021

If you’re a B2C business, you want to capitalize on these buying trends while also including all potential customers as you avoid offending anyone. Census Bureau. Already in 2021, holiday spending is projected to grow up to 10.5 percent year-over-year, shattering previous shopping records. Know your customers.

Paid Search Agency 52

Paid Search Agency Buyer Personas Business Ideal Customer Profiles 52

Biznology

FEBRUARY 22, 2012

These results continue the wonderful annual growth trend for e-commerce. Census Bureau reports that 3rd quarter sales exceeded $48 billion dollars. For example, in 2009, online sales equaled $129 billion, increasing to $143 billion in 2010, with a projected increase in 2011 to $197 billion. For example, 2010 generated $43.4

Spending 80

Spending Fulfillment Mobile Advertising Customer Satisfaction 80

Convince & Convert

MARCH 4, 2016

Trending Topics. You’re probably able to think of a trending topic in your industry which could be elucidated with a powerful infographic. If you can’t, check out Google Trends , and learn about what topics are receiving the most search inquiries right now. Facts and Statistics.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Hinge Marketing

JUNE 25, 2020

You’ll want to learn about industry trends, challenges and priorities, as well as what issues these businesses are wrestling with today. Census data. Look for trends in their interests. You may also want to determine how your firm is perceived in that industry, and how best to turn these prospects into clients. Industry Level.

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99

Hubspot

JANUARY 1, 2015

Census Bureau or the Department of Labor. Census Bureau : Demographics, geographic information, and education for U.S. Google Trends : Explore search data and trends. Topsy : Search social trends and tweet history. Verify that the source you choose is relevant, legitimate, and as unbiased as possible. population.

Wikipedia 28

Wikipedia Paid Search Agency Case Studies Paper 28

Hubspot

MARCH 17, 2015

census data. Business Dynamics Statistics takes census data and allows you see economic data on job creation, startups and shutdowns, business openings, expansions, and closures. You can find out which areas would be most receptive to a campaign or launch, which competitors are located nearby, and trends in the area that have shifted.

Resources 28

Resources Advertising Agencies Research Paid Search Agency 28

Hubspot

JUNE 4, 2014

In addition to these basic approaches, there are a few tools you can use to research major shifts in buyer demographics or trends, including: FedStats : This site publishes government statistics, like statistical profiles of states, cities, and counties. The Census Bureau : This site gives you access to census data.

Budget Programs 28

Budget Programs Research Work Management Marketing Management 28

Stevens & Tate

MAY 25, 2023

Real estate marketing changes by the minute, given the constant entry of new trends, thanks to digital platforms. It also must embrace the current trends to generate more leads and close more deals. That’s why you can’t afford to ignore this trend. Target Millennials in Your Marketing Strategy The U.S.

Trends 93

Trends Planning Paid Search Agency Advertising Agencies 93

Hubspot

OCTOBER 8, 2015

Census Bureau estimates that they are the largest demographic group in history. They grew up with the Internet, rarely read their parents’ newspapers, and are setting trends in digital content consumption habits. Publishers need to keep this trend in mind. Not to mention, publishers need to keep bringing in fresh eyes.

Peer-to-peer 28

Peer-to-peer Mobile Advertising Opinions Mobile Marketing 28

Hubspot

JANUARY 13, 2016

One way to answer this question is to cross-check your data with industry publications and trend reports. Take a look at government resources: The Census Bureau, Bureau of Labor Statistics, and Centers for Disease Control (CDC) are great places to find information. And if you’re not sure where to start?

Bandwidth 28

Bandwidth Ad Building Psychographics Opt-out 28

Hubspot

DECEMBER 14, 2012

According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. Email Performance Trends. Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. Source: Experian's 2012 Digital Marketer Benchmark and Trend Report ) Tweet This Stat. year over year.

Stats 28

Stats Email Marketing Clickthrough Click Rate 28