2021 Contently Report: What Buyers Want From Content Marketing

Contently

At the start of January, we surveyed 1,072 Americans to find out their content marketing preferences. Census data for attributes including: age, gender, region, and income. Numerous studies—like this one from Edelman —have discovered that trust in news media continues to sour.

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100 Helpful Data Sources for Content Creation

Marketing Insider Group

Their blog is full of guides, examples, and case studies with data accompanied by visuals like charts and graphs. Their blog is full of social media related studies, articles, and research that includes both market-wide insights and specific case studies and examples.

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Does Design Have an Ageism Problem?

Ceros

over age 45 have seen or experienced it at work, according to this AARP study. Each year, AIGA puts together a survey to understand what’s happening in the design industry. In 2019, 9,429 people participated in the Design Census, sharing their age, gender, salary, and more.

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9 Tools for Better Market Research

BenchmarkONE

When it comes to marketing, primary research includes activities like: Surveys. Studies. 1: Google Surveys. Google Surveys is exactly what it sounds like: it’s a tool for market researchers to create surveys and deliver them to highly targeted demographic groups. You can further target specific audiences by adding screening questions to your survey, like, “are you an online advertising professional?” Census Website.

Top 5 Tips of Market Research: How to Attract more Clients to Your Website?

Martech Advisor

The process studies the target market's interest in the company's products and services. It's usually done via product testing, focus groups, and surveys. These may include public data, labor statistics, census data, or other public documents. Study Your Competition.

Accountable Culture and the Future of Work

Biznology

A recent survey by Prudential found that 42% of workers planning to leave their current roles graded their employers’ efforts to maintain culture a “C” or lower. ” Prudential’s Pulse of the American Worker Survey: Is This Working? Census Bureau.”

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How to Choose the Most Link-Worthy Data Source for Your Content

Moz

In this analysis, I looked at 1,474 client content campaigns across six different data source categories: Client data Social media Participatory methods Publicly available data Survey Germ swab. Census , colleges and universities , the WHO , and the TSA. Survey.

How to Choose the Most Link-Worthy Data Source for Your Content

Moz

In this analysis, I looked at 1,474 client content campaigns across six different data source categories: Client data Social media Participatory methods Publicly available data Survey Germ swab. Census , colleges and universities , the WHO , and the TSA. Survey.

The Top 10 Benefits of Remote Working

Ceros

Census , the average commute is about 26.1 In fact, a two-year-long Stanford study showed that working remotely can lead to performance increases of up to 13%—a little over half a day’s work every week. According to Owl Labs 2019 survey on remote working , 34% of U.S. According to the Owl Labs survey, 91% of respondents said that work-life balance was the top reason they wanted to work remotely. In a survey conducted by And.co In a survey conducted by And.Co

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Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing

Biznology

A demographic study provides an outline, but a psychographic study allows me to fill in the color. A good find is a study that breaks down large groups, like Millennials, into smaller subgroups, allowing me to weed out chunks of the demographic that will have no interest in my client’s work. US Census Data , available for free, can be a valuable resource for understanding the composition of populations on a very targeted local level. Surveys.

The Definition of Market Research in 100 Words or Less

Hubspot

To give you an idea of how extensive market research can get, consider that it can either be qualitative or quantitative in nature -- depending on the studies you conduct and what you're trying to learn about your industry. Let's talk about four different types of market research studies you can conduct, a potential goal of each one, and how these studies help you better understand your market. Surveys.

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Refuting Ageist Stereotypes in Design

Ceros

David Galenson, an economist at the University of Chicago, published a study in which he distinguished between two different types of creativity. Let’s look at the small sample provided to us by AIGA’s 2019 Design Census. Reading Time: 4 minutes. “OK OK Boomer” memes.

Is Amazon Really Gaining on Google's Search Traffic? [New Data]

Hubspot

We dug a little deeper into the numbers, looking at a recent report and running our own surveys to see how people search for different types of information. To see how that information might uphold among a census-style audience, we asked 860 people across the U.S., As we previously mentioned, studies show that over half of all product searches take place on Amazon. As Rand Fishkin, author of the SparkToro study put it, "Google [has] a near-monopoly" of web searches.

Top 7 Tips to Improve Customer Experience (CX) in 2020

Martech Advisor

Here are some stats to back it up: A 2013 Zendesk study said that 89% of unhappy customers tell others about it, 87% of happy customers also tell others about their experience. A 2017 Gartner study had found that nearly 81% of businesses expect to compete purely based on CX in the year 2019. A 2018 Accenture survey had found that 87% of companies agreed that traditional experiences no longer deliver customer satisfaction.

How Small Businesses Practice Marketing

B2B Marketing Directions

million business firms in the US, according to the US Census Bureau. Two recent studies - one by Salesforce Research and one by Infusionsoft and LeadPages - provide some interesting, if somewhat contradictory, insights about how small companies are marketing and what marketing technologies they're using. The Salesforce Study In 2015, Salesforce Research surveyed more than 3,800 sales, service, and marketing leaders in small businesses around the world.

How to Find Accurate and Compelling Data

Hubspot

Census Bureau or the Department of Labor. Remember that surveys conducted by polling agencies or think tanks, while usable, will often have a political agenda. Pew Research : Public opinion polls, demographic research, media studies, etc. Academic Studies/White Papers. Census Bureau : Demographics, geographic information, and education for U.S. Healthdata.gov : Data on Medicaid, Medicare, clincial studies, treatments, etc.

How Your Brand Can Earn Media Coverage on NBC News, USA Today, CNBC, and More

Moz

By doing your own research, conducting your own studies, running your own surveys, and performing your own analyses, you’re effectively creating news by offering brand new stories. Take the Survey.

Top 7 Tips to Improve Customer Experience (CX) in 2020

Martech Advisor

Here are some stats to back it up: A 2013 Zendesk study said that 89% of unhappy customers tell others about it, 87% of happy customers also tell others about their experience. A 2017 Gartner study had found that nearly 81% of businesses expect to compete purely based on CX in the year 2019. A 2018 Accenture survey had found that 87% of companies agreed that traditional experiences no longer deliver customer satisfaction.

How Millennial Buyers are Changing B2B Marketing

B2B Marketing Directions

In 2015, the US Census Bureau estimated that millennials outnumbered baby boomers and have become the largest generational cohort in the US population. Sacunas recently published the results of a study that provides important insights regarding the attitudes and preferences of millennial B2B buyers. While there is an abundance of research regarding millennials, the Sacunal study is one of the few studies that have focused specifically on millennial B2B buyers.

6 Tips for Creating Original Research for Marketing That’ll Boost Your Brand

Content Standard

Rebecca Lieb, co-founder of Kaleido Insights, advocates for original research in a study by Buzzsumo and Mantis Research: “Organizations that take on original research can accomplish a great deal, for content marketing and beyond. Sometimes, a survey will offer the broad range of insights that can put you in the right direction. Using census data and other reliable resources, you can probably estimate a fairly reliable count of the total population.

Diversity and Inclusion in SEO: BIPOC and LGBTQ+ SEOs Share Their Experiences

Moz

To get a sense of conditions within the SEO community, we asked people to take our Diversity and Inclusion in SEO survey as part of our ongoing project to study the state of SEO. Also, our survey was based on self-reporting, which can be inconsistent. Census.

Big Data: 70 Amazing Free Data Sources You Should Know for 2018

Altitude Branding

Census Bureau : The website is about the government-informed statistics on the lives of US citizens including population, economy, education, geography, and more. UK Data Service : The UK Data Service collection includes major UK government-sponsored surveys, cross-national surveys, longitudinal studies, UK census data, international aggregate, business data, and qualitative data. Every great data visualization starts with good and clean data.

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Demystifying data driven advertising

Choozle

We generate tons of data every second through our website page visits, videos watched, likes, comments, tweets, search history, purchases, surveys completed, pictures uploaded, and so on. According to the fifth annual “Getting Media Right” study by Kantar Millward Brown, less than half of marketers are confident in their ability to create insights from integrated data. According to a new survey by ExpressVPN , seventy-one percent of U.S. Census information.

B2B Marketing to Millennials

KEO Marketing

Census Bureau. The Purchase Process: A survey by The Arketi Group found that 61% of millennials describe their role in technology purchases within their organization as decision-maker and 34% report having budget and/or final sign-off authority on enterprise technology purchases of $10,000 or more. Case Studies. Succinct product videos on YouTube can catch their attention and direct them to your website to download white papers and case studies.

[UPDATE] 7 Customer Loyalty Programs That Actually Add Value

Hubspot

According to the 2015 Colloquy Customer Loyalty Census , American households hold memberships in an average of 29 loyalty programs, but are active (meaning earn or redeem at least one per year) in only 12 of them. Case Study: Boloco's Boloco Card. Case Study: Virgin Atlantic Flying Club. According to a 2015 study of 500 leading global brands , cart abandonment rates reached 75.6% Case Study: Amazon Prime. Case Study: Patagonia's Common Threads Initiative.

5 Steps for a Multicultural Marketing Campaign That Thrives

Heinz Marketing

According to the US Census Bureau, a multicultural consumer is someone who identifies as Hispanic, African American, Asian, Native American, or as two or more races. By Lauren Dichter , Marketing Coordinator for Heinz Marketing. Multicultural marketing. Diversity marketing. Ethnic marketing.

The Right Technographics for B2B Technology Marketers

HG Data

Phone Surveys. Back in the 60s, employees would get on phones and conduct surveys to gather the information they were looking for. and perform human validation of statistically relevant samples and independent phone surveys to ensure we’re providing our customers with quality business intelligence. The Right Technographics for B2B Technology Marketers. October 18, 2017 / David Guerra, HG Data Content Strategist. Why You Need Technographics.

The Right Technographics for B2B Technology Marketers

HG Data

Phone Surveys. Back in the 60s, employees would get on phones and conduct surveys to gather the information they were looking for. and perform human validation of statistically relevant samples and independent phone surveys to ensure we’re providing our customers with quality business intelligence. Why You Need Technographics. If your sales and marketing teams are reaching out to prospective buyers, being relevant is an essential component of gaining interest.

8 Content Distribution Ideas to Meet Your Brand’s Goals

Moz

Should you focus on research studies or whitepapers? If you publish data that is unique to your organization or conduct your own survey or focus group and report the findings, it provides new data with unique insights to glean from it (assuming your methodology is solid, of course). This original data came from a survey of 700 marketers, and it worked. Posted by AlliBerry3 There’s a lot to consider when creating a content strategy in 2019.

Top Furniture Customer Acquisition Strategies to Boost Sales and Brand Loyalty

V12 Data

Case Study: National Furniture Retailer Uses V12 Signals to Double Their Response Rates. In a study by Royal Mail Data Services, half of those surveyed see life events as a new sales opportunity. Given that numerous studies demonstrate that opt-in consumers are more profitable than those who cannot be communicated with via email, furniture brands can’t afford to ignore unengaged buyers. Census data, consumer surveys, and other proprietary sources.

5 Steps for a Multicultural Marketing Campaign That Thrives

Heinz Marketing

To know your prospects well enough to attract them, you have to study what makes them who they are. According to the US Census Bureau, a multicultural consumer is someone who identifies as Hispanic, African American, Asian, Native American, or as two or more races. Studies and surveys have found that the strongest way Hispanics connect with their culture is through music; for African Americans, it’s family; and for Asians, it’s food.

Six Ways Infographics Changed the Course of Human History

Webbiquity

Other cave paintings studied by archaeologists are now thought to be the earliest-known depictions of volcanic eruptions and help modern scientists understand volcanic activity in the early days of human history. and ancient Babylonians were already using accurate surveying techniques by 600 B.C.—although Meanwhile, the federal Coast Survey department produced a map of Virginia that would prove pivotal in the Civil War. Guest post by Payman Taei.

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The 10 Best Subreddits for Marketers

Contently

Some designers use raw data from studies they find online just to experiment with their craft. The thread includes three charts that show the average Google user’s fears about dying are very different than the risks reported in census data and stories in the media. His intention, according to the still-busy subreddit’s sidebar, was to create “probably the most transparent case study you’ll ever see for a local business.”

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