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New Features and Resources from Google Put a Spotlight on Local News

Brightedge

From the same research study and worth noting is the growing share of voice among publishers in search. To better enable local news storytelling, Google also announced two new resources for journalists and publishers: Census Mapper – Part of what makes news local is the people and communities affected or involved in a story.

Resources 105
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[Research Round-Up] Two Surveys Explore the State of ABM

B2B Marketing Directions

(This month's Research Round-Up features two recent studies that examine the state of account-based marketing. One is the 2022 ABM Benchmark Survey by Momentum ITSMA and the ABM Leadership Alliance , and the second is the ABM Census 2022 survey by B2B Marketing. The findings of the Census survey were almost identical.

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5 Ways That Companies are Screwing Up Their eCommerce Growth

Marketing Insider Group

A study released by the US Census Bureau on July 14, 2017 states that non-store retail sales in June were up 9.2% from this time last year. For comparison, food and retail growth only rose 2.8% in June, and actually fell the previous month. So just how are these online retailers succeeding—and what can eCommerce […].

eCommerce 132
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20+ eCommerce Industry Statistics in 7 Charts

seo.co

Based on data sourced from the US Census and Statista, an estimated 20% of retail sales will be online this year compared with 7.6% According to Criteo’s latest State of Mobile Commerce study, nearly 30.0% Total profitability of the industry remains fixed at roughly 4% of overall sales. in 2010 to 10.7%.

eCommerce 105
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Measuring Outdoor and Out-of-Home Digital Signage in 2023

NuSpark Consulting

The Nielsen out-of-home advertising study found that interviewees spent 25 hours a week in vehicles, and 33% of them proceeded to look for information on an advertiser after seeing an out-of-home ad. It’s no secret that outdoor and out-of-home advertising are still one of the most powerful marketing methods.

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International Women’s Day 2023 and the martech community

Martech

Gender diversity in tech leadership fell from 86% in 2020 to 59% in 2021, according to a BCG study of the pandemic’s impact on female leaders in technology. Additionally, a study by BuiltIn found: 39% of women view gender bias as a primary reason for not being offered a promotion. This has been shown in a huge number of studies.

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(VIDEO) Small Business Technology Playbook: A Competitive Edge for Growth and Stability

Aberdeen

Census Bureau, small businesses (headcount under 100) employ one third of the U.S. In March of 2022, Aberdeen conducted a study of 304 business leaders at small companies. According to the U.S. workforce but comprise 98% of all employer firms. Background & Research Context.