9 Tools for Better Market Research


Secondary research is anything you didn’t gather or develop on your own, like: Statistics. Studies. Census Website. Census website is the go-to resource for key data about market conditions, buyer behavior, and the general economic pulse of the U.S.

Credible or not? 5 questions to evaluate research sources


It linked to a blog post covering a topic I’ve been researching for a client, and the study it cited is just what I need to prove our point. When researching your next piece of content, ask yourself these five questions before citing any data, statistics or expert assessments.

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35 Marketing Automation Stats to Make You Look Smart


Statistics are the first thing we mention in our presentations and our articles. We marketers just love our statistics. Especially, it seems, our marketing automation statistics. Apteco’s 2016 study found that “eight out of ten marketers use marketing automation, or aspire to do so.”. Two different studies show that top-performing companies tend to use marketing automation. Plenty of studies to cite: 20. Not every study paints such a rosy picture, though.

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Top 5 Tips of Market Research: How to Attract more Clients to Your Website?

Martech Advisor

The process studies the target market's interest in the company's products and services. These may include public data, labor statistics, census data, or other public documents. Study Your Competition.

How to Find Accurate and Compelling Data


let’s say “questionable” sources, cobbling together a few statistics that are incomplete -- or worse, completely irrelevant. Strong sources include data collected/produced by government agencies, such as the statistics compiled by the U.S. Census Bureau or the Department of Labor.

Big Data: 70 Amazing Free Data Sources You Should Know for 2018

Altitude Branding

Census Bureau : The website is about the government-informed statistics on the lives of US citizens including population, economy, education, geography, and more. Bureau of Justice Statistics : Information on anything related to U.S.

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6 Tips for Creating Original Research for Marketing That’ll Boost Your Brand

Content Standard

Rebecca Lieb, co-founder of Kaleido Insights, advocates for original research in a study by Buzzsumo and Mantis Research: “Organizations that take on original research can accomplish a great deal, for content marketing and beyond. Calculate the Statistically Sound Sample Size.

[UPDATE] 7 Customer Loyalty Programs That Actually Add Value


In light of statistics like these, businesses must think about what they are doing to keep their customers coming back to their business. Case Study: Boloco's Boloco Card. Case Study: Virgin Atlantic Flying Club. Case Study: Amazon Prime. Case Study: Apple.

New Mover Marketing: The Untapped Opportunity that Will Transform Your Customer Acquisition

V12 Data

According to a study from the National Association of Home Builders, in the first year after buying a new home, homeowners spend almost $10,000 on average for furniture, appliances, home repairs, and a range of other services. Just take a look at some of the statistics below that define new movers. 20 Must Know Statistics on New Movers. Census Bureau). New Movers Case Study: Regional Furniture Retail Chain.

50 of the Most Dependable Web Resources for University Students | Educhoices.org

Buzz Marketing for Technology

Census Bureau - The American FactFinder from the U.S. Census Bureau is an incredibly useful tool--particularly if you are looking for population, housing, economic, and geographic data. Bureau of Labor Statistics - The U.S.

The Right Technographics for B2B Technology Marketers

HG Data

and perform human validation of statistically relevant samples and independent phone surveys to ensure we’re providing our customers with quality business intelligence. Why You Need Technographics.

The Right Technographics for B2B Technology Marketers

HG Data

and perform human validation of statistically relevant samples and independent phone surveys to ensure we’re providing our customers with quality business intelligence. The Right Technographics for B2B Technology Marketers. October 18, 2017 / David Guerra, HG Data Content Strategist.

8 Content Distribution Ideas to Meet Your Brand’s Goals


Should you focus on research studies or whitepapers? While the basic principles remain unchanged, find a topic you can create a unique study on, and execute it using a solid methodology. a quote or review, statistic, etc.

Productivity Tools and Techniques to Stop Wasting Away Your Workday


Yesterday, when I started researching this post, I received a link from a colleague of mine to a research study which concluded that looking at pictures of cute dogs, kittens, baby pandas, and other bundles of happiness can actually improve your productivity.

5 Ways To Create Interactive Content and Maximize Your Marketing Budget


A recent study by Sirius Decisions found that as much as 70% of content marketing goes unused.