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B2B Data Purchase Guide: Evaluating Data Providers in a Global Marketplace

Zoominfo

JUNE 27, 2022

To evaluate the potential quality of a dataset, compare the number of contacts or accounts from a provider against government census or population reports. FIGURE: The Data Provider Quality/Coverage Grid When considering “coverage vs. quantity,” coverage indicates records that are actionable, active, and verified.

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9 Tools for Better Market Research

BenchmarkONE

SEPTEMBER 13, 2018

SurveyMonkey has been around since the nineties, and it’s used by businesses from enterprise to SMB. Census Website. Census website is the go-to resource for key data about market conditions, buyer behavior, and the general economic pulse of the U.S. Image courtesy of SurveyMonkey. #2: 2: SurveyMonkey.

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B2B Marketing Zone

B2B Data Purchase Guide: Evaluating Data Providers in a Global Marketplace

9 Tools for Better Market Research

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