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Why are SIC and NAICS Codes Important to Marketing?

Leadspace

The most reliable way to identify a company is with SIC or NAICS codes. . It’s the Census Bureau’s organizational structure for classifying business establishments. SIC stands for Standard Industrial Classification , which are four digit codes that are used by the US government to identify the primary business of the establishment.

SIC 54
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Data Done Right: Today’s Biggest Competitive Advantage

Zoominfo

At the same time, Census data indicates that American entrepreneurs filed some 4.5 Business is changing rapidly and data providers must innovate According to the Federal Reserve , roughly 600,000 U.S. businesses close each year, and an additional 200,000 closed in the first year of the COVID-19 pandemic.