Remove census vertical
article thumbnail

Better reporting can improve email performance

Martech

Econsultancy’s 2019 Email Marketing Industry Census found that 35% of email marketers spent more than two hours of their regular workweek on email reporting. In the 2017 Census, for example, 25% spent more than two hours on reporting. That continues a slow uptick in time spent on reporting over the last few years.

article thumbnail

How to find and win your first 10 B2B customers

Lenny's Newsletter

” — Shishir Mehrotra , co-founder and CEO For Census , all of their early customers came through the founders’ networks—mostly one super-connected co-founder: “ Most of our early growth had to do with being in San Francisco and from our loose network of friends. Segment: “We just launched on HN.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

IBM Watson

SWZD

It was fascinating to get her viewpoint on trends and best practices in marketing at a global giant that has been at the forefront of the computer industry since the punch cards of the 1890 US Census, and is now pioneering the next generation of solutions in artificial intelligence with IBM Watson. About IBM and IBM Watson.

article thumbnail

The Ultimate List of 2012 Email Marketing Stats

Hubspot

12) The retail apparel industry has the highest proportion of active members (39% opened or clicked an email within 3 months), followed by the business publishing/media general (34%), travel/hospitality travel services (31%), and retail general (30%) segments. Source: eConsultancy 2012 Email Marketing Industry Census ) Tweet This Stat.

Stats 28
article thumbnail

The Real Story on MarTech: Should you build or buy a customer data platform?

Martech

Some have great vertical depth, reaching back into the enterprise to perform upstream data processing or extending forward to the engagement tier to provide real-time interaction. For example, now that you have profiles or 360-degree views of your users or customers, you can segment them based on different attributes. Why we care.