Report: 82% of Marketers Now Practicing Email Segmentation

KoMarketing Associates

Marketers continue to turn to email marketing as a way to reach out to customers and prospects, and as they do so, basic segmentation is growing in popularity as a tactic. Adestra and Econsultancy recently conducted the “2018 Email Marketing Industry Census” and discovered that 82 percent of marketers currently practice basic email segmentation. Compared to 2017, there has been a slight rise in the number of marketers who practice segmentation.

Survey Highlights Email Marketing Effectiveness and ROI

The Effective Marketer

A recent research survey, Email Marketing Industry Census 2012 , conducted by eConsultancy and sponsored by Adestra sheds some light into how email marketing is being used and trends facing email marketing as an industry. 45% of companies say lack of segmentation is holding them back.

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Geodemographics: Using Location-Based Segments for Targeted Marketing

Marketing Action

Segmentation strategies have long been a powerful way to target certain audiences, and geographic information is a key piece of the puzzle. Let’s take a look at the history of geodemographics and take a tour of the segmenting solutions being used in the marketplace today.

Take Your Questions To The ‘Targeting’ Twitter Chat

Modern Marketing

Additionally, a majority, or “ 91% of executives are planning a more programmatic approach to [social media] audience segmentation in the next two years, ” according to eMarketer. But according to the Econsultancy Email Marketing Industry Census of 2013 , less than a quarter of marketers are actually using advanced segmentation for their email campaigns. “

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Smart Data: New Compact Consumer PLUS File!

AccuData

40 Segments such as Elite Suburban Couples, Affluent Families, Affluent Ethnic Couples, or Elite Urban Boomers. Census Tracts and Block Groups. For your data needs, look no further than the Compact Consumer PLUS file.

Just Asking For a Friend: In-Culture Advertising

AcuityAds

According to Census Bureau data, in 2017 a record 66.6 It is truly inclusive, and is breaking the barriers of multicultural segmentation tactics.

How to Speak the Same Language as Your Marketing Audience

Act-On

Outfits like Nielsen, credit-reporting companies, and even the US Census Bureau can be good starting points for market research and demographic data. Read more about segmentation and personalization on Act-On’s blog here.). Who are you writing for?

Just Asking For a Friend: In-Culture Advertising

AcuityAds

According to Census Bureau data, in 2017 a record 66.6 It is truly inclusive, and is breaking the barriers of multicultural segmentation tactics.

ClickZ Conference Coverage: 3 Examples of Big Data in Action

Modern Marketing

When comparing it to the US Census voting data, they were able to discern that people who listen to jazz music tend to vote Democrat. We marketers know that Big Data is a big deal.

IBM Watson

emedia

It was fascinating to get her viewpoint on trends and best practices in marketing at a global giant that has been at the forefront of the computer industry since the punch cards of the 1890 US Census, and is now pioneering the next generation of solutions in artificial intelligence with IBM Watson. IBM’s rich legacy goes back to the Hollerith punch cards used for the 1890 US Census; it is now a global cloud computing and cognitive solutions company.

Marketing Psychology in 2019: Make Your Mark Digitally

Modern B2B Marketing

Census Bureau. Don’t forget the great deal of research it took to segment, target, position, and define your ideal prospect.

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Are You Making These Costly Holiday Mobile Mistakes?

Buzz Marketing for Technology

Census department figures. You’re already expecting an increase in traffic and purchases with the holiday rush, which makes targeting, recommendations and segmentation both easier to achieve and a must-have. Posted in Customer Experience eCommerce Mobile.

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Demystifying data driven advertising

Choozle

Collecting and segmenting consumer data allows businesses to not only better engage existing customers with relevant communications. Census information. We are entering a new digital advertising era where data will be more important than the creative message that drives the consumer.

Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

Census Bureau , nearly 17 percent of the U.S. What’s more, the Hispanic sector is the fastest-growing ethnic segment in the U.S., Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design.

Are voice assistants the future of email marketing?

Litmus

According to the US Census Bureau, nearly 1 in 5 people in the US have a disability. How about focusing on the fundamentals like proper segmentation or delivering the right message at the right time? Google Assistant was released two years ago. Microsoft Cortana and Amazon Alexa both came out in 2014. And Apple’s world-famous Siri was introduced to the world in 2011 (unless you count the original third-party app it was based on from 2010).

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Language Specific Targeting for Multilingual Areas

QuanticMind

According to the US Census Bureau’s 2017 American Community Survey , 21.6% Depending on the region and demand for your product or services, creating language-specific campaigns can be an excellent strategy for capturing untapped segments of the market.

Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing

Biznology

Marketing firm Barkley USA in partnership with Boston Consulting Group released a study recently on Millennials that looked at attitudes and behaviors of this group and identified six very different segments. Photo credit: Wikipedia.

6 Tips for Creating Original Research for Marketing That’ll Boost Your Brand

Content Standard

As part of this, choose the audience segment you want to investigate. Using census data and other reliable resources, you can probably estimate a fairly reliable count of the total population. Creating original research is a win-win for marketers and consumers.

Millennials Want to Identify with Brands and Their Content

Modern Marketing

Census Bureau , there are approximately 75.4 Personalization should be a vital part of your content efforts for every segment, but for Millennials, it’s a game changer. Millennials are officially America’s largest generation.

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Big Data: 70 Amazing Free Data Sources You Should Know for 2018

Altitude Branding

Census Bureau : The website is about the government-informed statistics on the lives of US citizens including population, economy, education, geography, and more. Every great data visualization starts with good and clean data.

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How to Conduct Market Research on a Tight Budget

Hubspot

In addition, if you use both SurveyMonkey and HubSpot you can actually create email segments based on the responses and serve up only the content that matters to each. The Census Bureau : This site gives you access to census data. You can learn a lot from product failures.

The Right Technographics for B2B Technology Marketers

HG Data

With this app, you can use our tech install information to create campaign segments, score and prioritize leads, and deploy workflows and triggers to build more intelligent business processes. > > Learn more about HG Audience Segments. Why You Need Technographics.

The Right Technographics for B2B Technology Marketers

HG Data

With this app, you can use our tech install information to create campaign segments, score and prioritize leads, and deploy workflows and triggers to build more intelligent business processes. > > Learn more about HG Audience Segments.

SMX Advanced Day 2 – Branded Keywords, More Audience Targeting, ETAs and Shopping

QuanticMind

Segmentation is more challenging than ever due to multi-device usage – a cookie on desktop won’t carry over to mobile, for instance. Day 2 of #SMX Advanced includes tips and tactics on branded keywords, audience targeting, expanded text ads and Google Shopping.

How Can Publishers Reach and Engage Millennials?

Hubspot

Census Bureau estimates that they are the largest demographic group in history. Research from Nielsen points out that millennials are the largest segment of smartphone owners. This is one audience segment that’s worth the effort.

[UPDATE] 7 Customer Loyalty Programs That Actually Add Value

Hubspot

According to the 2015 Colloquy Customer Loyalty Census , American households hold memberships in an average of 29 loyalty programs, but are active (meaning earn or redeem at least one per year) in only 12 of them. So how do you keep your business out of that one-third segment?

5 Keys to Success for US Hispanic Content Marketing

Content Standard

The US Census Bureau estimates there are 54 million Hispanics in the United States. And, to effectively communicate with your audience, you need to fully understand the segment of the US Hispanic population with which you are communicating.

Top Furniture Customer Acquisition Strategies to Boost Sales and Brand Loyalty

V12 Data

In research by Satista , revenue in the “Furniture & Homeware” segment in the US is expected to reach $65,122m in 2018. In the “Furniture & Homeware” segment, 33% of total market revenue will be generated through online sales by 2022. Apply analytics to create customer profiles and segmentation and use solutions to update profiles in real-time. Census data, consumer surveys, and other proprietary sources.

An Uncomplicated Approach to Conducting Solid Market Research

Hubspot

Or perhaps you have an extremely engaged segment of your email list that also happens to be the target audience for this research -- consider using email as a key tool in your market research instead! The Census Bureau : This site gives you access to census data.

5 Marketing Campaign Improvements to Help Uncover More Donor Revenue

Hubspot

Census Bureau. The data can also help with donor list segmentation and the redistribution of marketing efforts to target the donors most likely to gift large amounts or contribute regularly.

The Ultimate List of 2012 Email Marketing Stats

Hubspot

12) The retail apparel industry has the highest proportion of active members (39% opened or clicked an email within 3 months), followed by the business publishing/media general (34%), travel/hospitality travel services (31%), and retail general (30%) segments.

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7 Customer Loyalty Programs That Actually Add Value

Hubspot

According to the 2011 Colloquy Customer Loyalty Census , of the $48 billion worth of perceived value in reward points and miles distributed by American businesses annually, one-third goes unredeemed by consumers. So how do you keep your business out of that one-third segment? According to Inc. , it costs a business about 5-10 times more to acquire a new customer than it does to sell to an existing one -- and on average those current customers of yours spend 67% more than a new one.