Report: 82% of Marketers Now Practicing Email Segmentation
JULY 23, 2018
Marketers continue to turn to email marketing as a way to reach out to customers and prospects, and as they do so, basic segmentation is growing in popularity as a tactic. Adestra and Econsultancy recently conducted the “2018 Email Marketing Industry Census” and discovered that 82 percent of marketers currently practice basic email segmentation. Compared to 2017, there has been a slight rise in the number of marketers who practice segmentation.