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New Features and Resources from Google Put a Spotlight on Local News

Brightedge

Judging by efforts both official and experimental , Google seems to be placing increased emphasis on local search. Altogether, BrightEdge classifies search intent broadly under one of four similar mindsets (note, searches can span multiple mindsets): I-Want-To-Know - Research-oriented searches.

Resources 105
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Future Marketing: Will Machines Take Over Half the Consumer Economy?

Customer Experience Matrix

(If you want a real-world example, think how search engine optimization already boils down to “selling” content to the Google ranking algorithms). The key word in that sentence is “trust”. On the consumer side, large sectors like banking, insurance, health care, and housing are also governed by long-term contracts.

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Top 5 Tips of Market Research: How to Attract more Clients to Your Website?

Martech Advisor

These may include public data, labor statistics, census data, or other public documents. Use Keyword Search. Keywords help potential customers find you online and affect how search engines rank your website. Use a keyword research tool or service that will let you search for prominent keywords you can use on your site.

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B2B Data Purchase Guide: Evaluating Data Providers in a Global Marketplace

Zoominfo

To evaluate the potential quality of a dataset, compare the number of contacts or accounts from a provider against government census or population reports. Be ready to ask questions when you hear terms like artificial intelligence, algorithms, proprietary processes, or search aggregation. Quantity is more a numbers game.

Purchase 130
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Is Amazon Really Gaining on Google's Search Traffic? [New Data]

Hubspot

There's been some speculation that Amazon might be creeping into Google's (search) territory. Amazon has showed some promise of potentially overtaking Google's paid ads business, and its market share of product searches (54%) outnumbers that of Google's (46%). But not all search is created equal. The Info-Seeking Market Share.

Amazon 77
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9 Tools for Better Market Research

BenchmarkONE

Census Website. Census website is the go-to resource for key data about market conditions, buyer behavior, and the general economic pulse of the U.S. SEMrush is a search engine marketing tool that analyzes what people are searching for in relation to any given topic. 6: SEMrush.

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How Can Your Business Be Inclusive During the Holidays?

ClearVoice

Census Bureau. With online advertising through paid social media ads or paid search engine marketing ads, you can target holiday-specific messages to people who use the same keywords in their searches or profiles. Maybe they’re the only person in their friend group who celebrates their particular holiday.