Porch Group Media

JUNE 7, 2022

million) moved last year, per the Census Bureau. The report is based on a survey of 253 B2C marketing professionals, all of whom work at organizations with at least $100 million in annual revenues; the majority (64%) work at companies with more than $500 million in annual revenues. of Americans (or about 27.1

First-Mover Advantage 59

First-Mover Advantage Allocation Planning Budget Programs 59

Zoominfo

JULY 27, 2021

Source: US Census Bureau 4. According to a Pew Research Report, 28.6 million Baby Boomers reported that they retired in the third quarter of 2020 — 3.2 A survey by Harvard Business School found that 81 percent of professionals either don’t want to go back to the office or would prefer a hybrid schedule.

Zoominfo 130

Zoominfo Paid Search Agency Statistics Marketing & Strategy 130

The Effective Marketer

MAY 24, 2012

A recent research survey, Email Marketing Industry Census 2012 , conducted by eConsultancy and sponsored by Adestra sheds some light into how email marketing is being used and trends facing email marketing as an industry. According to the research, only 31% of companies surveyed regularly test their email marketing campaigns.

Customer Surveys 100

Customer Surveys ROI Email Marketing Effectiveness 100

Moz

JUNE 28, 2020

In this analysis, I looked at 1,474 client content campaigns across six different data source categories: Client data Social media Participatory methods Publicly available data Survey Germ swab. Census , colleges and universities , the WHO , and the TSA. Publicly available data. Some examples include data from the CDC , the U.S.

Viral Marketing 80

Viral Marketing Press Sample Ethics 80

Unbounce

MAY 1, 2021

You’ll often see them in a census or a survey. According to a Campaign Monitor report, marketers can get up to a 760% boost in revenue from their email campaigns when they segment them. Qualtrics explains that you can get demographic info from public records or private surveys. But, what exactly are demographics?

Demographics 133

Demographics Segmentation Landing Pages Psychographics 133

BenchmarkONE

SEPTEMBER 13, 2018

When it comes to marketing, primary research includes activities like: Surveys. 1: Google Surveys. 1: Google Surveys. Google Surveys is exactly what it sounds like: it’s a tool for market researchers to create surveys and deliver them to highly targeted demographic groups. Census Website. A/B Testing.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

Biznology

APRIL 23, 2021

A recent survey by Prudential found that 42% of workers planning to leave their current roles graded their employers’ efforts to maintain culture a “C” or lower. ” Prudential’s Pulse of the American Worker Survey: Is This Working? Census Bureau.” migration rate recorded in 2018-19 by the U.S.

Work Management 104

Work Management First-Mover Advantage Lead Ranking Fulfillment 104

Moz

JUNE 28, 2020

In this analysis, I looked at 1,474 client content campaigns across six different data source categories: Client data Social media Participatory methods Publicly available data Survey Germ swab. Census , colleges and universities , the WHO , and the TSA. Publicly available data. Some examples include data from the CDC , the U.S.

Viral Marketing 72

Viral Marketing Press Sample Ethics 72

Hubspot

NOVEMBER 2, 2018

We dug a little deeper into the numbers, looking at a recent report and running our own surveys to see how people search for different types of information. According to a recent report from SparkToro , Google's domination in the area of general search traffic is quite significant, with 90% of web searches taking place on its site.

Amazon 77

Amazon Traffic Google Emarketing 77

Hubspot

JULY 13, 2018

Surveys are a form of quantitative research, and you can distribute them over the phone, via email, or through an online survey. A survey could cater to people who've downloaded content from your website or interacted with a member of your business. The interviews, focus groups, and surveys are all sources of primary data.

Research 72

Research Buyer Personas Focus Group Customer Satisfaction 72

Navigate the Channel

MAY 30, 2023

who also obtained a graduate or professional degree, according to data from the Census Bureau’s Current Population Survey.” News & World Report ranked marketing manager No. “As of 2021, 37.9% of adults in this age group held a bachelor’s degree, including 14.3% 31 out of the 100 best jobs in 2021.

Work Management 65

Work Management Marketing Management Peer-to-peer Education 65

Integrated B2B

FEBRUARY 26, 2014

Reporter Nick Clunn recently wrote an article based on a little-noticed study that showed many school districts didn’t adequately protect student information. Research the census. The census seems dull and inaccessible on the surface, but it contains a vast well of information on industries and the economy that you can use effectively.

Research 40

Research Thought Leadership Content Case Studies 40

Aberdeen

FEBRUARY 28, 2019

labor force , and according to the 2016 Deloitte Millennial Survey , many millennial already have one foot out the door — 25% intend to leave their current job within a year and 44% within two years. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Intent Data 40

Intent Data Intent Top of Funnel Cold Calling 40

B2B Marketing Directions

APRIL 10, 2016

million business firms in the US, according to the US Census Bureau. Two firms - BIA/Kelsey and Borrell Associates - conduct extensive research regarding the marketing practices of smaller businesses, and both of these firms publish research reports that are available for purchase. In 2013, there were about 5.78

Small Business Marketing 40

Small Business Marketing Practices Planning Marketing Automation Services 40

Hubspot

MAY 4, 2017

According to the PR Census 2016 , the PR industry employs 83,000 people in the UK. In comparison, a Labour Force Survey released in June 2015 discovered that 64,000 people were involved in a job role concerned with journalism (e.g. editor, reporter etc.). We have to hold our partners and vendors to the same high standards.

Advertising Agencies 70

Advertising Agencies PR Paid Search Agency Advertisements 70

Hubspot

MARCH 15, 2019

Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. But, the census data shows the number of planned wages (WBA) and high-propensity (HBA) business applications have not shown the same level of bounce-back. Source: Capterra. According to the U.S.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

KEO Marketing

JUNE 10, 2016

Census Bureau. The Purchase Process: A survey by The Arketi Group found that 61% of millennials describe their role in technology purchases within their organization as decision-maker and 34% report having budget and/or final sign-off authority on enterprise technology purchases of $10,000 or more. million, surpassing the 74.9

Enterprise Management 48

Enterprise Management Work Management Marketing Management B2B Marketing 48

Convince & Convert

MARCH 4, 2016

If you have customer survey data that provides insights into your industry, conveying it as an infographic could be highly effective. Customer survey data, statistics from sales reports, and information about industry trends can all be used as sources to corroborate your infographic. Switch Angles.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Lenny's Newsletter

SEPTEMBER 12, 2023

This approach is an underutilized product management tool, because in some areas it gives you more information than a quantitative survey or a discussion, because this is what the person actually does versus what they tell you and what they think they’re doing.”

CPO 145

CPO Product Work Management Enterprise Management 145

Optinmonster

APRIL 22, 2024

Census Bureau If your business operates primarily in the U.S., Census Bureau maintains data profiles, survey results, and the latest news and updates about people across the country. User Feedback One of the best ways to figure out who your ideal customer persona is to survey your website visitors.

Paid Content 94

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 94

Hubspot

DECEMBER 14, 2012

Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. Source: Software Advice Survey ) Tweet This Stat. Source: Software Advice Survey ) Tweet This Stat. Source: Return Path’s Email Intelligence Report for Q3 2012 ) Tweet This Stat. Source: Adestra July 2012 Report ) Tweet This Stat.

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Hubspot

APRIL 13, 2012

For example, if you're like our very own Laura "@Pistachio" Fitton and you have a large Twitter following, it might make more sense to leverage that Twitter following to do market research rather than creating a survey. How to Craft Your Market Research Survey. per response.). per response.).

Enterprise Management 28

Enterprise Management Research Marketing Management Customer Surveys 28

Hubspot

JUNE 26, 2019

According to the 2015 Colloquy Customer Loyalty Census , American households hold memberships in an average of 29 loyalty programs, but are active (meaning earn or redeem at least one per year) in only 12 of them. Read this blog post to learn how to use NPS surveys for more powerful marketing automation.). Customer Effort Score.

Loyalty 74

Loyalty Lead Ranking Lead Scoring Case Studies 74

Martech

FEBRUARY 22, 2022

In fact, 84% of customers say they trust online reviews as much as personal recommendations, according to BrightLocal’s Local Consumer Review Survey. 94% of marketers changed their digital CX strategy over the 18 months following the pandemic onset, according to Acquia’s Global CX Report. Keep In touch with your customers.

Enterprise Management 141

Enterprise Management Digital Asset Management Work Management Marketing Management 141

Webbiquity

APRIL 12, 2017

“Egyptian scribes sat every day in the marketplace and wrote hieroglyphic letters, reports, memos and proposals for their clients,” the American political scientist Robert E. and ancient Babylonians were already using accurate surveying techniques by 600 B.C.—although Horn wrote in 1999. Later, when the U.S.

Course 203

Course Storytelling Interactive Marketing Wikipedia 203

Martech Advisor

NOVEMBER 6, 2019

A 2018 Accenture survey had found that 87% of companies agreed that traditional experiences no longer deliver customer satisfaction. According to the US Census Bureau, in 2019, the millennial generation is expected to overtake baby boomers in population, for the first time in history. Virtual self-service for next-gen consumers.

Tips 89

Tips Enterprise Management Customer Satisfaction Work Management 89

Marketing Insider Group

SEPTEMBER 14, 2021

Their published reports cover all facets of content marketing (ex: their first few listed reports include B2C, manufacturing, technology, B2B, enterprise, and small business). Reports, blog articles, trend analyses, case studies and more are available for free on their website. LinkedIn Developer Solutions. Big Data Resources.

Case Studies 351

Case Studies Content Case Study Statistics 351

Martech Advisor

NOVEMBER 6, 2019

A 2018 Accenture survey had found that 87% of companies agreed that traditional experiences no longer deliver customer satisfaction. According to the US Census Bureau, in 2019, the millennial generation is expected to overtake baby boomers in population, for the first time in history. Virtual self-service for next-gen consumers.

Tips 75

Tips Enterprise Management Customer Satisfaction Work Management 75

Biznology

MAY 9, 2012

US Census Data , available for free, can be a valuable resource for understanding the composition of populations on a very targeted local level. It now reports on Internet, mobile, and video games and the usage habits of particular demographic groups. It’s useful information if you’re marketing to Millennials. Experian Hitwise.

Relevance 80

Relevance Planning Psychographics Wikipedia 80

Moz

APRIL 3, 2019

If you publish data that is unique to your organization or conduct your own survey or focus group and report the findings, it provides new data with unique insights to glean from it (assuming your methodology is solid, of course). This original data came from a survey of 700 marketers, and it worked.

Paid Content 68

Paid Content Distribution Paid Search Agency Brand Identity 68

Porch Group Media

SEPTEMBER 18, 2018

In a study by Royal Mail Data Services, half of those surveyed see life events as a new sales opportunity. However, according to a report by Marketing Sherpa, up to 75 percent of email subscribers are inactive. Census data, consumer surveys, and other proprietary sources. This number is highest among retail brands.

Acquisitions 45

Acquisitions Loyalty Ideal Customer Profiles Top of Funnel 45

ClearVoice

MARCH 15, 2019

cents to a man’s dollar, across the board (according to data from the United States Census Bureau ). With the influx of influencers who aren’t classically trained in writing, and the vast amount of churned content online, it’s easy to find a reporter, but not always a quality one. Get tips on how to fight for fair pay. Do the math.

Tips 72

Tips Network Marketing Act-On Course 72

Contently

MARCH 3, 2021

Last summer, LinkedIn reported that 78 percent of marketers expected their content budgets to increase this year. At the start of January, we surveyed 1,072 Americans to find out their content marketing preferences. Census data for attributes including: age, gender, region, and income. Methodology & Key Findings.

Marketing Report 214

Marketing Report Content Marketing B2B Thought Leadership Content 214

Contently

APRIL 25, 2018

The thread includes three charts that show the average Google user’s fears about dying are very different than the risks reported in census data and stories in the media. Take, for instance, this top-ranking talk about the leading causes of death in the United States. r/askmarketing.

Best Practices 158

Best Practices Marketing Analytics Tools Adwords Terms and Conditions 158

The Customer

JANUARY 12, 2021

Census Bureau. In July, we, as researchers at Boston University , the Georgia Institute of Technology and Microsoft Research and the Max Planck Institute , surveyed 675 Americans to evaluate whether people are willing to trust differentially private systems with their data.

Privacy 52

Privacy Differentiation Privacy Protection Mobile Advertising 52

Moz

MAY 19, 2019

Of course, firms will always be protective of their data, whether it’s Netflix famously not releasing its ratings , Apple deciding to stop its reporting of unit sales, or Stanford University halting its reporting of admissions data. For example, GoodRx, a platform that reports pricing data from more than 70,000 U.S.

Content Marketing 58

Content Marketing Content Paid Search Agency Statistics 58

Moz

OCTOBER 7, 2020

To get a sense of conditions within the SEO community, we asked people to take our Diversity and Inclusion in SEO survey as part of our ongoing project to study the state of SEO. We were very pleased to have 326 SEOs complete the survey, including a significant number of female, BIPOC, and LGBTQ+ participants. Among the others, 6.7%

SEO 58

SEO Paid Search Agency Customer Surveys Work Management 58