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Demystifying data driven advertising

Choozle

FEBRUARY 19, 2019

Census information. What privacy protections are in place during the collection and delivery process? There are limitless options and sources available with third-party data. This data could be collected from a variety of places and include: Opt-in online tracking. Browsing behavior. Purchase behavior. Buying intent.

Advertising Agencies 44
Advertising Agencies Advertisements Advertising Privacy 44
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People want data privacy but don’t always know what they’re getting

The Customer

JANUARY 12, 2021

In 2014, Google became the first company to start publicly using differential privacy for data collection. Since then, new systems using differential privacy have been deployed by Microsoft, Google and the U.S. Census Bureau.

Privacy 52
Privacy Differentiation Privacy Protection Mobile Advertising 52
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