Moz

JUNE 28, 2020

In my last post for Moz, I explained how to set realistic digital PR expectations for your content based on your niche. For campaigns that went “viral” and performed well above the norm, we excluded them in the calculation so as not to skew the averages higher. Census , colleges and universities , the WHO , and the TSA.

Viral Marketing 80

Viral Marketing Press Sample Ethics 80

Moz

JUNE 28, 2020

In my last post for Moz, I explained how to set realistic digital PR expectations for your content based on your niche. For campaigns that went “viral” and performed well above the norm, we excluded them in the calculation so as not to skew the averages higher. Census , colleges and universities , the WHO , and the TSA.

Viral Marketing 72

Viral Marketing Press Sample Ethics 72

Lenny's Newsletter

SEPTEMBER 5, 2023

PR can work, but rarely does. ” — Shishir Mehrotra , co-founder and CEO For Census , all of their early customers came through the founders’ networks—mostly one super-connected co-founder: “ Most of our early growth had to do with being in San Francisco and from our loose network of friends.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Moz

JULY 14, 2020

Shannon McGirk — Great Expectations: The Truth About Digital PR Campaigns. Shannon came to set us straight: we aren’t showing the full picture when it comes to Digital PR, and it’s quite toxic. Shannon explained that we talk about Digital PR campaigns as if the majority of them are “huge wins”. Census Data. Google Trends.

PR 59

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 59

Moz

JULY 14, 2020

Shannon McGirk — Great Expectations: The Truth About Digital PR Campaigns. Shannon came to set us straight: we aren’t showing the full picture when it comes to Digital PR, and it’s quite toxic. Shannon explained that we talk about Digital PR campaigns as if the majority of them are “huge wins”. Census Data. Google Trends.

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

Moz

JULY 14, 2020

Shannon McGirk — Great Expectations: The Truth About Digital PR Campaigns. Shannon came to set us straight: we aren’t showing the full picture when it comes to Digital PR, and it’s quite toxic. Shannon explained that we talk about Digital PR campaigns as if the majority of them are “huge wins”. Census Data. Google Trends.

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

seo.co

OCTOBER 4, 2021

You might create a quality blog post and then promote it by PR and link building outreach , then create more content off-site to link back to your original post. Take, for example, this viral story posted on BuzzFeed about a pet owner’s dog’s final day of life. How many likes do you think it had before this post went viral?

Paid Content 98

Paid Content Content Marketing Top of Funnel Planning 98