Are You Making These Costly Holiday Mobile Mistakes?

Buzz Marketing for Technology

Census department figures. Poorly Designed Error Messaging at the POS. Posted in Customer Experience eCommerce Mobile. The thick of the 2012 holiday season is here. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010. And nearly 51% of the U.S.

Cost 164

Demystifying data driven advertising

Choozle

Census information. POS activity. We are entering a new digital advertising era where data will be more important than the creative message that drives the consumer. A few years ago, the main job of a marketer was to make attractive ads, billboards, and engaging taglines, but the digital age forced the marketers to adapt and to use technology to dispense their messages. Today, marketers have a different kind of job: they have to collect, analyze, and crunch data of all forms.