Why It’s Important to Define Your Audience When Making a Podcast


#GrowthGoals: One content creator’s forage into the podcasting space. As I was thinking about who I was making my podcast for, I began pulling out my hair. Yet, on the other hand, my mind also went: Who wants to make a podcast for only a small group of people?

Why a Top-Notch Podcast Could Be the Next Content Marketing Must-Have

Content Standard

You’ve heard about Serial , the insanely addictive podcast that reached 5 million downloads on iTunes faster than any other in history and fueled water cooler conversations everywhere. Podcast Listenership is Growing. All those smartphones present new opportunities for podcasts.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How to Speak the Same Language as Your Marketing Audience


Outfits like Nielsen, credit-reporting companies, and even the US Census Bureau can be good starting points for market research and demographic data. Listen to our Rethink Podcast episode #1 , when we interviewed Brian Carroll. Who are you writing for?

Why did our parents give us the names they did?


I recently heard in a podcast that there is a specific day in the year, where girls are much more likely to be named “Carol” and “Christina” and boys much more likely to be named “Jesus”. The US Census Bureau publishes statistics on the number of babies are born in the US every year by name.

50 of the Most Dependable Web Resources for University Students | Educhoices.org

Buzz Marketing for Technology

Census Bureau - The American FactFinder from the U.S. Census Bureau is an incredibly useful tool--particularly if you are looking for population, housing, economic, and geographic data.

8 Content Distribution Ideas to Meet Your Brand’s Goals


Do you podcast? For example, the query “podcast software” gave me a really relevant ad for Buzzsprout.com, not only using my keyword in the ad but also providing relevant extended links below. The language varies slightly to “podcast hosting,” but it clearly answers my intent.