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New Features and Resources from Google Put a Spotlight on Local News

Brightedge

To better enable local news storytelling, Google also announced two new resources for journalists and publishers: Census Mapper – Part of what makes news local is the people and communities affected or involved in a story. The best advice at this point is to follow basic principles of content optimization.

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Five Ways to Change Your Sales Strategy After COVID

Zoominfo

Census Bureau. Census Bureau Intent data and buying signals will not only keep you ahead of competitors in a pressure-filled race, but will also unearth new prospects that didn’t exist a year ago. Optimism abounds as vaccinations increase and sales teams realize new business opportunities await them. For example, in the U.S.

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Five Ways to Change Your Sales Strategy After COVID

Zoominfo

Census Bureau. Census Bureau. Optimism abounds as vaccinations increase and sales teams realize new business opportunities await them. What you knew about your market probably changed during the pandemic. For example, in the U.S. By comparison, from 2018 to 2019, there was a 0.3% increase in these applications. Source: U.S.

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Report: 82% of Marketers Now Practicing Email Segmentation

KoMarketing Associates

Adestra and Econsultancy recently conducted the “2018 Email Marketing Industry Census” and discovered that 82 percent of marketers currently practice basic email segmentation. About 11 percent are planning to do this in the near future, and only seven percent of respondents said that they do not practice segmentation.

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[Research Round-Up] Two Surveys Explore the State of ABM

B2B Marketing Directions

One is the 2022 ABM Benchmark Survey by Momentum ITSMA and the ABM Leadership Alliance , and the second is the ABM Census 2022 survey by B2B Marketing. The findings of the Census survey were almost identical. In the Census survey, 76% of the respondents said they are spending 10%-30% of their marketing budget on ABM activities.

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Measuring Outdoor and Out-of-Home Digital Signage in 2023

NuSpark Consulting

Demographics Observation or recent census data can provide demographic information about a particular area, helping in measuring out-of-home advertising. For optimal results, set your business objectives, target the right audience, and measure your marketing activities.

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Announcing the 2021 Adobe Experience Maker Awards Finalists

Adobe Experience Cloud Blog

Recognizing a company that has mastered the art and science of data-driven decision making to optimize customer journeys and drive significant business impacts. Census Bureau. Glenn Watson, Ego Pharmaceuticals. Jess Kao, F5. Catherine Kum-Seun, Home Depot Canada. The Analyzer. Pitney Bowes. RS Components. The Architect. The Magnifier.