Remove census trade
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B2B Data Purchase Guide: Evaluating Data Providers in a Global Marketplace

Zoominfo

The following grid shows this quality vs. quantity trade-off. To evaluate the potential quality of a dataset, compare the number of contacts or accounts from a provider against government census or population reports. The dynamic nature of business requires an equally dynamic solution for acquiring and managing data.

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Demystifying data driven advertising

Choozle

We generate tons of data every second through our website page visits, videos watched, likes, comments, tweets, search history, purchases, surveys completed, pictures uploaded, and so on. Beyond your activity on the internet, we generate a lot of offline activity as well. But with any opportunity, there comes challenges. First-party data.

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7 common complaints with online tracking (and why they’re b t)

Velocity Partners

Let me just ask you one question: Do you have the same problem with the census? Online tracking gets a bad rap. It’s easily conflated in people’s minds with wider issues around data abuse and online manipulation. And that’s the thing that really grinds my gears. That’s the saying, right?). Didn’t you? Didn’t you? Before I worked in marketing.