Demystifying data driven advertising


In-store purchases, the frequency of purchases, motor vehicle registration, voting behavior, and so on. According to the fifth annual “Getting Media Right” study by Kantar Millward Brown, less than half of marketers are confident in their ability to create insights from integrated data. As consumers get savvier and become informed, marketers have their work cut out for them in setting consumers’ minds at ease. The value of data in digital marketing.