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Demystifying data driven advertising


In-store purchases, the frequency of purchases, motor vehicle registration, voting behavior, and so on. According to the fifth annual “Getting Media Right” study by Kantar Millward Brown, less than half of marketers are confident in their ability to create insights from integrated data. Issues around data privacy with Facebook’s Cambridge Analytica scandal and EU’s GDPR regulations have brought data to the forefront of news coverage and opinion for consumers.