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Demystifying data driven advertising

Choozle

Issues around data privacy with Facebook’s Cambridge Analytica scandal and EU’s GDPR regulations have brought data to the forefront of news coverage and opinion for consumers. Beyond your activity on the internet, we generate a lot of offline activity as well. But with any opportunity, there comes challenges. First-party data.

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Diversity and Inclusion in SEO: BIPOC and LGBTQ+ SEOs Share Their Experiences

Moz

Posted by NicoleDeLeon People around the world are having important discussions about systemic racism, overt and covert bias, and how we can all do better. Understanding the problem is the first step. Due to the subject matter and the way we reached out, our respondents were not a snapshot of the industry as a whole. Who participated?

SEO 58
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Content Marketing: An SEO’s Guide to Content Marketing

seo.co

You might create a quality blog post and then promote it by PR and link building outreach , then create more content off-site to link back to your original post. In order to create and promote, you need to understand your ideal customer persona, where they are online and how to promote to them. How are you going to grow over time? Brand Visibility.