The Ultimate List of 2012 Email Marketing Stats
Hubspot
DECEMBER 14, 2012
2) 59% of new subscribers (who have subscribed within 3 months, and who represent 11% of an email list on average) are not engaged, neither opening nor clicking on emails. 3) Email open rates decreased in Q2, down slightly from 26.2% 6) Open rates for triggered emails hit 49.8% Source: Epsilon ) Tweet This Stat.
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