The Effective Marketer

MAY 24, 2012

A recent research survey, Email Marketing Industry Census 2012 , conducted by eConsultancy and sponsored by Adestra sheds some light into how email marketing is being used and trends facing email marketing as an industry. Addressing the challenges of mobile. Why is email still a major force in the marketer’s arsenal?

Customer Surveys 100

Customer Surveys ROI Email Marketing Effectiveness 100

Biznology

APRIL 23, 2021

And finally, I have co-opted the Arts, Music and Culture section to include several articles on American worker migratory trends, the future of housing in the US and the implications for an increasingly mobile workforce. Census Bureau.” As always, happy reading and listening! Company Culture Is Everyone’s Responsibility.

Work Management 104

Work Management First-Mover Advantage Lead Ranking Fulfillment 104

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. Census Bureau , nearly 17 percent of the U.S. So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e.,

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Sprout Social

OCTOBER 28, 2020

Disney’s Twisted Wonderland, a Japanese mobile game, dominated a good portion of the gaming conversation with more than 304,000 messages. Taking full advantage of the Halloween season, the mobile game launched a series of days-long campaigns, or ‘missions,’ to keep gamers engaged all October long. Washington, D.C. New Jersey.

Case Studies 86

Case Studies Broadcasting Activities Twitter 86

Biznology

FEBRUARY 22, 2012

Mobile-generated sales contributed to these impressive numbers, doubling from $3 to $6 billion in 2011. During this holiday season, mobile user sales amounted to 13.8 Census Bureau reports that 3rd quarter sales exceeded $48 billion dollars. Cyber Monday alone accounted for $1.25 billion in online sales. 15, over $10.5

Spending 80

Spending Fulfillment Mobile Advertising Customer Satisfaction 80

B2B Marketing Directions

APRIL 10, 2016

million business firms in the US, according to the US Census Bureau. Mobile marketing - Fifty-four percent of surveyed marketers said that integrating mobile marketing into their overall marketing strategy is very effective or effective. In 2013, there were about 5.78 million of these firms (98%) had fewer than 100 employees.

Small Business Marketing 40

Small Business Marketing Practices Planning Marketing Automation Services 40

Litmus

JANUARY 17, 2019

According to the US Census Bureau, nearly 1 in 5 people in the US have a disability. For those with visual and mobility impairments, voice assistants provide a much-needed way to access information otherwise unavailable to them. The Need for Accessibility.

Email Marketing 81

Email Marketing Amazon Opinions Marketing & Strategy 81

B2B Marketing Directions

MAY 15, 2016

In 2015, the US Census Bureau estimated that millennials outnumbered baby boomers and have become the largest generational cohort in the US population. 82% of respondents said that mobile devices are somewhat or very important when researching new products and services.

B2B Marketing 40

B2B Marketing B2B Social Networks Paid Search Agency 40

Content Standard

JULY 15, 2015

With Mobile, Listeners Tune in Anytime, Anywhere. billion downloads of podcasts in 2014, 64 percent came from mobile devices (up from 43 percent in 2012), Pew Research Center noted. Fans are also dedicated to the medium, with weekly listeners consuming an average of six shows per week. A Storytelling Fit for Brands.

Planning 40

Planning Content Marketing Storytelling Content 40

Hubspot

MARCH 17, 2015

census data. Business Dynamics Statistics takes census data and allows you see economic data on job creation, startups and shutdowns, business openings, expansions, and closures. It''s an easy-to-use, mobile-optimized form-builder that''s great for gathering feedback. American Fact Finder is a resource for searching U.S.

Resources 28

Resources Advertising Agencies Research Paid Search Agency 28

Hubspot

OCTOBER 8, 2015

Census Bureau estimates that they are the largest demographic group in history. 3) Be as Mobile as They Are. These audiences depend on their mobile devices for inspiration and are taking advantage of every ‘down’ moment to discover new content, particularly through ‘stream of consciousness’ social media feeds.

Peer-to-peer 28

Peer-to-peer Mobile Advertising Opinions Mobile Marketing 28

Convince & Convert

MARCH 4, 2016

Thanks to technological advances such as the widespread adoption of mobile internet access, the average human now has a shorter attention span than a goldfish , which makes visual content even more essential for capturing people’s attention. In 2015, 60% of marketers predicted that the use of infographics will increase in 2016.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Hubspot

SEPTEMBER 17, 2015

1) Mobile Responsive Landing Page. If your website isn’t equipped with mobile responsive technology, it won’t look or function the same on a mobile device as it does on a desktop. This poses a problem for several reasons: 50 percent of the people who visit your nonprofit website will do so from a mobile device.

Campaigns 28

Campaigns Paid Search Agency Planning Marketing Management 28

Hubspot

DECEMBER 14, 2012

36) 14% of all opens and clicks on a mobile device occurred from 6 a.m. 43) 38% of email is now opened on a mobile device, with 33% for desktop and 29% for webmail. email users will also access their emails via mobile by 201 7. Source: Chief Marketer 2012 Mobile Marketing Survey ) Tweet This Stat. 44) 78% Of U.S.

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Moz

MARCH 2, 2021

I used US Census Bureau data to identify all cities with populations over 100,000 , because I wanted a representation of local bank SERPs across the country. I also wanted to gather data for desktop and mobile searches to compare SERP differences between the device types. Step 1: Determine your data needs.

Lead Scoring 56

Lead Scoring Lead Ranking Stats SERP 56

Hubspot

FEBRUARY 10, 2015

Census Bureau data from 2011, 99.7% We are a mobile work force. Most people think they have to ask for a raise from their boss, but for millions of Americans, you''re not asking your boss , but more than likely, the owner of the company. Based on U.S. of businesses have fewer than 500 workers, and 89.8% have fewer than 20 employees.

Work Management 28

Work Management Small Business Marketing Demand Promotion 28

Martech Advisor

NOVEMBER 6, 2019

For example, a large travel and hospitality company planning to overhaul its entire user experience across all online channels- from its mobile app to website and social media - which can easily take upto 2 years to design, test and deploy. Mobile-first - because mobile is usually the first impression. Search for it?

Tips 89

Tips Enterprise Management Customer Satisfaction Work Management 89

Stevens & Tate

MAY 25, 2023

Census Bureau reports that Millennials are now more than a quarter of the nation’s population. The forecast is that 2023 will experience a housing market slowdown and a demand for exceptional real estate photography. That’s why you can’t afford to ignore this trend. Target Millennials in Your Marketing Strategy The U.S.

Trends 90

Trends Planning Paid Search Agency Advertising Agencies 90

Martech Advisor

NOVEMBER 6, 2019

For example, a large travel and hospitality company planning to overhaul its entire user experience across all online channels- from its mobile app to website and social media - which can easily take upto 2 years to design, test and deploy. Mobile-first - because mobile is usually the first impression. Search for it?

Tips 75

Tips Enterprise Management Customer Satisfaction Work Management 75

KEO Marketing

MAY 19, 2015

The latest Email Marketing Industry Census (based on results gathered in January and February of this year) shows that email continues to be a leading channel for delivering return on investment. For channels measured based on ROI, the census found that email is at the top, tied with search engine optimization.

Email Marketing 48

Email Marketing Effectiveness Multi-Channel Paid Search Agency 48

Buzz Marketing for Technology

DECEMBER 12, 2012

Posted in Customer Experience eCommerce Mobile. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. population are avid mobile Internet users, according to 2011 U.S. Census department figures. And nearly 51% of the U.S.

Cost 100

Cost POS Mobile Marketing Click Rate 100

Martech

FEBRUARY 22, 2022

website and mobile app integration). Digitalization is evolving at an increasingly rapid rate, and through it, so are machine learning applications, chatbots, or mobile messaging. Census Bureau, more than 5.4 Always-available live customer support with a short waiting time. Proactive messaging around known issues.

Enterprise Management 140

Enterprise Management Digital Asset Management Work Management Marketing Management 140

Unbounce

JULY 12, 2023

Andrew is a customer-focused business leader with deep skill sets in marketing, ad tech, AI and machine learning digital applications, but then through the line to social mobile technologies, et cetera. You’re digging through census data. So Andrew Leonis is a partner and SVP of Client Services and Strategy at Datawyze.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Lead Ranking 98

Adobe Experience Cloud Blog

NOVEMBER 6, 2017

In the Email Marketing Industry Census 2017, conducted by Adestra in partnership with eConsultancy, 73% of email marketers considered the performance of email campaigns either ‘excellent’ or ‘good’ while SEO came close at 72% and social media at 44%. In 2007, the first-generation iPhone was announced.

Email Marketing 134

Email Marketing Trends Planning Paid Search Agency 134

Martech

FEBRUARY 10, 2022

This stage is the last mile where you engage with your customers via e-commerce, email, web, mobile, chat or other channels, using personalized content and product recommendations. Examples of vendors in this category are Hevo Data, Hightouch, DBT and Census.

Enterprise Management 77

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 77

QuanticMind

JUNE 15, 2017

Segmentation is more challenging than ever due to multi-device usage – a cookie on desktop won’t carry over to mobile, for instance. However, there are alternative methods outside of GA that can be used to target users – and this information can then be synced back to your GA database. PLAs – Who Won, Who Lost…and Who Gets Edge Now.

Keywords 40

Keywords Marketing Analytics Tools Paid Search Agency Brand Identity 40

Biznology

MAY 9, 2012

US Census Data , available for free, can be a valuable resource for understanding the composition of populations on a very targeted local level. It now reports on Internet, mobile, and video games and the usage habits of particular demographic groups. It’s useful information if you’re marketing to Millennials. Experian Hitwise.

Relevance 80

Relevance Planning Psychographics Wikipedia 80

Content Standard

MARCH 31, 2015

The US Census Bureau estimates there are 54 million Hispanics in the United States. According to a Nielsen report , Hispanics lead in adoption of new devices, they are heavy users of mobile, and they consume a lot of video, spending more than eight hours watching online video each month (90 minutes longer than the US average).

Content Marketing 40

Content Marketing Content Case Studies Mobile Marketing 40

Porch Group Media

SEPTEMBER 18, 2018

With brick-and mortar locations, the client had been using traditional mobile targeting techniques including geo-fencing and beaconing to try and attract new customers into their stores. The client leveraged V12 Signals , a proprietary mobile location solution that identifies in market shoppers at physical locations via their mobile devices.

Acquisitions 45

Acquisitions Loyalty Ideal Customer Profiles Top of Funnel 45

Choozle

FEBRUARY 19, 2019

Mobile app and website usage (e.g., Census information. This data could be collected from a variety of places: Marketing automation (e.g., newsletter sign-ups or forms filled out). Social networks (e.g., brand affinities, profile information). Ticketing providers (e.g., past ticket purchases). Shopping carts (e.g., Beacons (e.g.,

Advertising Agencies 44

Advertising Agencies Advertisements Advertising Privacy 44

Contently

APRIL 25, 2018

The thread includes three charts that show the average Google user’s fears about dying are very different than the risks reported in census data and stories in the media. Take, for instance, this top-ranking talk about the leading causes of death in the United States. r/askmarketing. ” 9. r/digital_marketing.

Best Practices 158

Best Practices Marketing Analytics Tools Adwords Terms and Conditions 158

The Customer

JANUARY 12, 2021

A simple solution would be to collect lists of all the locations you have visited from your mobile device, combine it with similar lists for everyone else in your area, and count how often each location was visited. Census Bureau. Imagine your local tourism committee wanted to find out the most popular places in your area.

Privacy 52

Privacy Differentiation Privacy Protection Mobile Advertising 52

Hubspot

APRIL 15, 2020

71% of millennials regularly shop online via mobile devices. To keep you informed about crucial aspects of my generation, I've collected more than 30 helpful stats and facts related to population, our digital habits, common motivations, work and home life habits, and cultural views. General Stats and Market Opportunities. Accenture ).

Stats 96

Stats Wikipedia Emarketing Buyer Personas 96

Moz

MAY 19, 2019

As our culture continues to become more internet-integrated and mobile, we continue to produce massive amounts of data year over year while also becoming more comfortable with understanding large quantities of information. While census data is free, only GoodRx had the particular dataset on pharmacy fills—it’s their own proprietary data set.

Content Marketing 58

Content Marketing Content Paid Search Agency Statistics 58

Adobe Experience Cloud Blog

NOVEMBER 25, 2015

An interactive experience is designed to deliver interactive desktop and mobile content that invites users to explore, learn, and share content, rather than passively reading or watching. And everything you need for creating meaningful, effective interactive content is right at your fingertips.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Interactive Marketing Top of Funnel 48

seo.co

OCTOBER 4, 2021

Serving a niche industry, GoPro’s exclusive function is to produce and sell its mobile video equipment. Furthermore, they aren’t just taking pictures and video randomly; they’re exploring the far corners of the world, going on adventures to resonate with their adventurous and mobile target market. Image Source: Instagram/GoPro ).

Paid Content 98

Paid Content Content Marketing Top of Funnel Planning 98